Digital Marketing Agency

In digital marketing, leads (also referred to as ‘prospects’) are generally defined as anyone seemingly interested in your product or service, though the definition is more often applied to potential customers who have provided their details, or taken a direct course of action, such as requesting a callback, filling out a form on your website, or directly asking for a quote.

At GLO, we believe the lead generation is fundamental to the success of any business. We devise data-driven strategies and solutions built to both generate leads, and guide them through the sales funnel, helping your website actively convert.

Performance marketing agencies specialise in measurable segments of the digital marketing industry, typically delivering services based and run on data, with services often including PPC and SEO. These agencies use analytics and analysis heavily - aiming to produce and evidence improved results and often implementing repeat revisions and fine-tuning across long-running campaigns.

As a unique marketing agency mixing performance with creative flair, GLO work to ensure each of their services is built on a foundation of data, and according optimisation. We take pride in our sharp ability to analyse and adjust, helping us produce websites, content, SEO campaigns, and more - built to impress and perform.

Many of the services listed across digital marketing agency websites can be implemented independently for free, including SEO, email marketing, and social media marketing. It is possible to employ free online resources and tools such as Mailchimp, and utilise online platforms such as Facebook to develop a campaign independently, however, in order to develop a truly effective lead generation strategy, it is often necessary to seek the help of digital marketing and search experts, such as the GLO team.

Get in touch with us today to discover how our professionals can generate you leads, and develop a digital marketing strategy set to perform beyond your highest expectations.

There are a number of digital marketing, web design and development factors that may impact lead and numbers. Firstly - your website must be a visible online presence in order to generate significant numbers of enquiries. Those with poorly ranking websites should work to increase visibility using improved SEO and content marketing strategies.

In addition to this, badly designed websites with little consideration for UX tend to result in high bounce rates and a lack of lead generation. Ensure your website is visually appropriate, fully functional, and responsive to combat this.

In addition, CRO should be considered in websites experiencing a lack of lead generation. Is there a direct user journey from search result to lead form on your site? Can your customer find the information they need to see most?

Continual fine tuning, optimisation, and adjustment is key to the continued success of a lead generation strategy. For those with a current lead generation process in place, conducting an in-depth review of its current strengths, weaknesses, threats, opportunities, and overall performance is an excellent way to determine a strong way forward towards an improved strategy. With GLO, this improved strategy may include the implementation of a number of digital marketing activities, including SEO, content marketing, web design, social media marketing (both organic and paid), and email marketing - all of which work to increase the number of high quality leads in your sales funnel when applied correctly.

Continual lead generation is key to the success of any business operating online. Luckily for those looking to develop and implement an effective strategy, there are a number of lead generation tactics suited to businesses goals of any type. Our experts may recommend a tailored blend of ‘soft’ lead generation (working to ensure customer satisfaction and encouraging referral, building a google reviews portfolio to establish a sense of trust between potential clients and business, and regular networking) alongside hard lead generation. Hard lead generation typically involves researching businesses, emailing speculatively, or even picking up the phone.

In addition to this, a host of digital marketing activities can be used to generate high-quality leads - that’s where GLO’s holistic approach comes into play. Including SEO, content marketing, social media, or PPC advertising in your strategy is an excellent way to boost your business’ online presence, and consistently generate valuable leads.

Just as our name suggests, GLO are experts in lead generation. Our team use an innovative combination of digital marketing techniques to develop and implement highly effective strategies, generating leads through our selection and implementation of activities fully tailored to both your business goals, and your audience’s behaviour. Our holistic and modern approach commonly uses SEO, social media, content, Google Ads, and email automation to drive valuable traffic, and consistently generate high quality leads.

Looking to generate an effective lead generation campaign but don’t know where to start? Get in touch with GLO.

Digital marketing is one of the best ways to boost sales for businesses of any size or scope - even those working within a restricted budget. Our specialists believe that using a tailored digital marketing strategy to drive relevant traffic set to increase the number of leads or customers in your sales funnel is a highly effective way to increase sales and conversions.

Though there are a huge number of avenues available for businesses looking to build and grow their customer bases, our team believes that digital marketing is the most effective way to quickly and sustainably grow an audience of valuable customers for businesses with (or looking to establish) an online presence. The types of digital marketing strategy most suited to your business are determined by a number of factors, including your business’ goals and restrictions, your target audience’s behaviour, and the industry or sector in which you operate. Our experts work to combine the digital marketing tactics most suitable for your business and audience to develop a strategy built to perform, driving increased traffic, growing an online profile, and consistently generating high quality leads.

Online content plays a much bigger role in the consumer journey now, than it did a few years ago. The internet has become an authoritative source of information for buyers and an avenue for marketers to advertise their products, meaning content marketing has taken centre stage. Discover a brief overview of our strategy for content marketing lead generation below, or, read more on our blog:

Planning stage
1. Segment your audience and create buyer personas
2. Map the customer journey
3. Match content to the different stages of your sales funnel
4. Identify what lead magnets you need to create
5. Put your ideas into a content calendar

Writing and implementation
1. Write content with SEO in mind
2. Make your content interactive
3. Distribute your content using high ROI platforms
4. Promote your lead magnets
5. Track analytics and add content upgrades where opportunities arise