Lead Generation Agency
Helping Businesses Generate Leads Online
Top Digital Agency in the UK
GLO – Generate Leads Online
We’re a dynamic lead generation agency composed of a powerful mix of expert search marketers, experienced lead generation specialists, and professional web designers, combining knowledge and expertise to create results-focused, fully tailored solutions, including SEO strategy, web design, Google Ads optimisation, email automation, content marketing, and social media management.
As a full-service lead generation agency, we can deliver complete digital solutions for our clients. We bring together lead generation specialists from all areas of the business on to projects so that you can take full advantage of the knowledge and experience that our team has.
Lead Generation Projects
GENERATE LEADS ONLINE
Our experts work as an extension of your business, combining elements from across the digital marketing sphere to create a genuinely effective mix. Whether you’re a Fortune 500 company or a startup enterprise, we’ll take pride in helping you to generate leads online.
our Lead Generation Clients
GLO Google Reviews
With a proven track record of successes, we’ve worked with businesses and clients from a wide spectrum of industries and sectors on a national basis. Our lead generation services are comprehensive, our expertise is unrivalled, and our results speak for themselves – but don’t just take it from us. Discover what our clients have to say:
This is what a good employer looks like. If you value a positive working environment, want to learn at least a few new things every day, and want to immerse yourself in all the different facets of digital marketing (from PPC ads, to SEO, to website design and beyond) whilst earning qualifications, then this is your place. 10/10 would recommend, roll on the future!
After noticing a slow down of new leads despite spending quite a lot of money of Google Smart Ads we contacted John at GLO.
John was open and honest with us from the start and we tasked him with creating and maintaining an "expert google ad" with half the budget as our smart ads. Within days of John doing his thing we were inundated with new leads at a higher rate than ever before at half the daily cost.
John, you are some sort of mystical digital marketing guru. If there's customers out there for your product/service, John is the man the help them find you!
GLO is an amazing company to work for, offering a huge number of professional and educational opportunities across digital marketing, web design, and more. Their friendly, data-driven culture is ideal for those looking to combine their creative and analytical sides to produce genuine results. Highly recommended!
The guys at GLO ,designed a new web site for my business, it was excellent and looked great .Cant thank them enough .Would recommend .thanks .
Since moving our Google advertising to John and the team at GLO we have seen a month on month increase in sales and website traffic beyond what we thought would be possible. This combined with fantastic customer service, and a team who actually wanted to understand our business makes working with GLO one of the best decisions as a company we have ever made.
The first day I met John Parnell, I liked him and knew it was going to be him to make our website, I didn't even think about price or competition I just thought GLO feels right and I haven't been disappointed, They are amazing and I'm so happy they are part of my own business Journey.
I would recommend them in a heartbeat professional ,caring and very responsive to all ways of communication.
Thank You so much generate leads online ❤
John has done outstanding work for us. Being the sceptical sod I am I had him do a sample page to test the quality of works within a week his one obscure sample page was outperforming my homepage on google and winning me customers. Looking forward to working with you again soon!
MEET the GLO Team
Generate Leads Online
Frequently Asked Questions
What are leads in digital marketing?
In digital marketing, leads (also referred to as ‘prospects’) are generally defined as anyone seemingly interested in your product or service, though the definition is more often applied to potential customers who have provided their details, or taken a direct course of action, such as requesting a callback, filling out a form on your website, or directly asking for a quote.
At GLO, we believe the lead generation is fundamental to the success of any business. We devise data-driven strategies and solutions built to both generate leads, and guide them through the sales funnel, helping your website actively convert.
What is a performance marketing agency?
Performance marketing agencies specialise in measurable segments of the digital marketing industry, typically delivering services based and run on data, with services often including PPC and SEO. These agencies use analytics and analysis heavily - aiming to produce and evidence improved results and often implementing repeat revisions and fine-tuning across long-running campaigns.
As a unique marketing agency mixing performance with creative flair, GLO work to ensure each of their services is built on a foundation of data, and according optimisation. We take pride in our sharp ability to analyse and adjust, helping us produce websites, content, SEO campaigns, and more - built to impress and perform.
How to generate leads online for free?
Many of the services listed across digital marketing agency websites can be implemented independently for free, including SEO, email marketing, and social media marketing. It is possible to employ free online resources and tools such as Mailchimp, and utilise online platforms such as Facebook to develop a campaign independently, however, in order to develop a truly effective lead generation strategy, it is often necessary to seek the help of digital marketing and search experts, such as the GLO team.
Get in touch with us today to discover how our professionals can generate you leads, and develop a digital marketing strategy set to perform beyond your highest expectations.
Why is my website not generating more enquiries?
There are a number of digital marketing, web design and development factors that may impact lead and numbers. Firstly - your website must be a visible online presence in order to generate significant numbers of enquiries. Those with poorly ranking websites should work to increase visibility using improved SEO and content marketing strategies.
In addition to this, badly designed websites with little consideration for UX tend to result in high bounce rates and a lack of lead generation. Ensure your website is visually appropriate, fully functional, and responsive to combat this.
In addition, CRO should be considered in websites experiencing a lack of lead generation. Is there a direct user journey from search result to lead form on your site? Can your customer find the information they need to see most?
How can we improve the lead generation process?
Continual fine tuning, optimisation, and adjustment is key to the continued success of a lead generation strategy. For those with a current lead generation process in place, conducting an in-depth review of its current strengths, weaknesses, threats, opportunities, and overall performance is an excellent way to determine a strong way forward towards an improved strategy. With GLO, this improved strategy may include the implementation of a number of digital marketing activities, including SEO, content marketing, web design, social media marketing (both organic and paid), and email marketing - all of which work to increase the number of high quality leads in your sales funnel when applied correctly.
How do you generate leads online?
Continual lead generation is key to the success of any business operating online. Luckily for those looking to develop and implement an effective strategy, there are a number of lead generation tactics suited to businesses goals of any type. Our experts may recommend a tailored blend of ‘soft’ lead generation (working to ensure customer satisfaction and encouraging referral, building a google reviews portfolio to establish a sense of trust between potential clients and business, and regular networking) alongside hard lead generation. Hard lead generation typically involves researching businesses, emailing speculatively, or even picking up the phone.
In addition to this, a host of digital marketing activities can be used to generate high-quality leads - that’s where GLO’s holistic approach comes into play. Including SEO, content marketing, social media, or PPC advertising in your strategy is an excellent way to boost your business’ online presence, and consistently generate valuable leads.
How do you generate leads without cold calling?
Though cold calling has been a notable lead generation strategy for many years - there are a number of modern techniques more suited to businesses operating online, with the ability to generate relevant, valuable leads. Our specialists combine a number of digital marketing strategies to develop highly tailored lead generation strategies - for example, optimising web pages and meta tags for search to ensure they are displayed to and found by the correct audience, using social media to generate brand awareness, and creating informative and engaging content that both, educates your target audience, establishing websites and businesses as online authorities within their industry.
Looking to generate a highly effective lead generation campaign but don’t know where to start? Get in touch with GLO.
What strategies would you use to generate leads?
Just as our name suggests, GLO are experts in lead generation. Our team use an innovative combination of digital marketing techniques to develop and implement highly effective strategies, generating leads through our selection and implementation of activities fully tailored to both your business goals, and your audience’s behaviour. Our holistic and modern approach commonly uses SEO, social media, content, Google Ads, and email automation to drive valuable traffic, and consistently generate high quality leads.
Looking to generate an effective lead generation campaign but don’t know where to start? Get in touch with GLO.
How can I get more customers for my business?
Digital marketing is one of the best ways to boost sales for businesses of any size or scope - even those working within a restricted budget. Our specialists believe that using a tailored digital marketing strategy to drive relevant traffic set to increase the number of leads or customers in your sales funnel is a highly effective way to increase sales and conversions.
Though there are a huge number of avenues available for businesses looking to build and grow their customer bases, our team believes that digital marketing is the most effective way to quickly and sustainably grow an audience of valuable customers for businesses with (or looking to establish) an online presence. The types of digital marketing strategy most suited to your business are determined by a number of factors, including your business’ goals and restrictions, your target audience’s behaviour, and the industry or sector in which you operate. Our experts work to combine the digital marketing tactics most suitable for your business and audience to develop a strategy built to perform, driving increased traffic, growing an online profile, and consistently generating high quality leads.
What is a lead?
Leads (also referred to as prospects) are generally defined as any person or organisation demonstrating an interest in a product or service. This interest can be demonstrated in a large number of ways, for example, signing up for email notifications, asking directly for a quote, or completing a contact form.
Making contact through leads is generally a more effective, less intrusive outreach tactic than cold communication - opening a direct and personal line of contact between a customer interested enough to take direction by, for example, completing a survey, and a business with knowledge of their interests as a result of this.
Developing and employing an effective lead generation strategy is an integral element of developing a ‘watertight’ sales funnel. Interested in what optimised online lead generation could do for your business? Contact GLO today.
What are the types of lead?
Not all leads are created equal. For this reason, marketing and lead generation specialists have worked to classify a broad selection of lead types.
Marketing Qualified Lead (MQL)
The marketing qualified lead group consists primarily of contacts who have engaged with your marketing but are not ready to receive a sales call (or initiate a more direct course of action), e.g. an individual who has filled in an offer form on a landing page requiring little detail.
Sales Qualified Lead (SQL)
A sales qualified lead has taken direct action to express their interest in becoming a paying customer, for example, filling in an online contact form to enquire about your business’ product or service.
Product Qualified Lead (PQL)
A product qualified lead has previously used your product and taken action to indicate their interest in becoming a paying customer, for example, a customer getting in contact after using a demo version of your product. Perfect examples of where product qualified lead most commonly exist are in companies offering product trials, or free, limited versions of their product, often with the option to upgrade after a set amount of time.
Service Qualified Lead
Service qualified leads typically defined as contact or customers who have indicated specifically to your service team that they are interested in becoming a paying customer - for example, an individual in contact looking to upgrade their product subscription.
Why do you need lead generation?
Lead generation allows businesses and organisations to cultivate valuable connections with customers who have shown an organic interest in them, their services, or their products, allowing for a more natural, better received, and generally more effective outreach strategy to be implemented.
In employing an effective outreach strategy and engaging valuable individuals with a genuine interest in your offering, you’ll be able to significantly grow your customer base and business. Interested in what optimised online lead generation could do for your business? Contact GLO today to further discuss your lead generation ambitions.
What is lead generation?
Lead generation is the process by which new leads are acquired. Though the exact process of lead generation can be optimised to best suit the position and objective of an organisation or business, it generally works to develop and consolidate the interest of an individual to the extent that some form of contact details are provided for further outreach.
These contact details turn a simple visitor into a lead, and, if nurtured correctly, this lead may be converted into a paying customer. During and after generation, leads should be taken through a carefully developed sales funnel to ensure the highest possible conversion rates.
Why shouldn’t I buy leads?
Lead buying is a tempting, but often detrimental option for many marketers and organisations. On the surface, lead buying offers the opportunity to fill the sales funnel quickly and easily without dedicating a significant amount of time or effort, however, the leads purchased using this method are often poor, or ‘unqualified’. They haven’t taken the time to demonstrate an interest in your business, product, or service, and most likely don’t know you. This means that attempts at outreach to these leads will often be perceived as unwanted and intrusive, with many flagged as spam. This can be highly detrimental to your business’ reputation among customers, and, in addition, if your emails are flagged as spam frequently enough, you may be placed on a blacklist - permanently affecting your email deliverability and IP reputation.
In conclusion, it’s always better to cultivate leads organically rather than purchasing them. For those unsure of how to generate organically, you’re in luck. GLO are experts in organic online lead generation, delivering optimised strategies designed to capture high numbers of quality leads.
How to qualify a lead?
Qualifying leads is an important process, designed to optimise the lead outreach and sales process following the initial show of interest by the individual, and ultimately, streamline your strategy into a cost-effective, successful operation.
The most simple way to qualify a lead lies imply in developing a strategy for gauging their interest - for example, the action taken, or the amount of information collected. Whilst this strategy is often perceived as qualitative and open-ended, lead scoring provides a contrasting qualification method in its quantitative use of data. In this technique, leads are assigned a numerical value designed to determine their ‘readiness to purchase’ on a broad scale. The criteria for value is not universally defined, and so can be decided by the implementer of the lead qualification strategy, but may include the actions they’ve taken, the information they’ve provided, or even their level of engagement with your brand on social media.
What is lead scoring?
Lead scoring provides a contrasting qualification method in its quantitative use of data. In this technique, leads are assigned a numerical value designed to determine their ‘readiness to purchase’ on a broad scale. The criteria for value is not universally defined, and so can be decided by the implementer of the lead qualification strategy, but may include the actions they’ve taken, the information they’ve provided, or even their level of engagement with your brand on social media.
The higher a lead’s score, the closer they are to becoming a sales qualified lead or taking direct action to purchase. Lead scoring can become a relatively complex strategy, but once adjusted to best suit your organisation’s position, it is an excellent way to optimise your lead generation process and sales funnel.
What is the lead generation process?
The online lead generation process varies according to the exact requirements, goals, and methods implemented by the individual organisation or business, but is generally in line with the following model:
1 - A visitor discovers your business, product, or services, typically through one of your marketing channels, e.g. your website, blog, or social media page. Visitors may also discover your business through organic search, or even simply through word of mouth.
2 - The visitor clicks on a CTA - an element of your website designed to encourage them to take direct action. This CTA should lead to an element of your site designed to capture relevant information, often in exchange for an offer or callback.
3 - The visitor fills in the form, and your business receives their information. As they have willingly displayed interest and submitted their contact details to you, they may now be considered a lead.
What are the best lead generation strategies?
Online lead generation encompasses a wide range of tactics, campaigns, and strategies depending on the platform on which you wish to capture leads. Popular online lead generation strategies include SEO, CRO, social media marketing, email marketing, and content marketing - all of which can be geared specifically towards lead generation using either learned skill, or tools offered by the platforms themselves. For example, Facebook Business offers the opportunity to add CTAs with a link to a lead-gen optimised landing page to business pages, whilst CRO can work to ensure your lead-gen opportunities are consistently seen and completed. All of these services are offered in-house at GLO.
Interested in what optimised online lead generation could do for your business? Contact us today.
Is lead generation expensive?
The cost of a lead generation campaign is dependent on a number of factors, including (but not limited to) budget, platforms and tools used, and whether or not an agency such as GLO is involved. It’s important to consider that though an organic lead generation campaign may seem like a more expensive or lengthier process than simply buying leads, or doing nothing at all, optimised campaigns are designed specifically to deliver the best ROI possible. When correctly implemented by professionals, lead generation campaigns have the potential to generate high-quality, qualified leads, bringing in individuals genuinely interested in your business’ service or products.
How to generate leads with content marketing?
Online content plays a much bigger role in the consumer journey now, than it did a few years ago. The internet has become an authoritative source of information for buyers and an avenue for marketers to advertise their products, meaning content marketing has taken centre stage. Discover a brief overview of our strategy for content marketing lead generation below, or, read more on our blog:
1. Segment your audience and create buyer personas
2. Map the customer journey
3. Match content to the different stages of your sales funnel
4. Identify what lead magnets you need to create
5. Put your ideas into a content calendar
Writing and implementation
1. Write content with SEO in mind
2. Make your content interactive
3. Distribute your content using high ROI platforms
4. Promote your lead magnets
5. Track analytics and add content upgrades where opportunities arise