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Design & Branding Services

Top UK Digital Design & Branding Agency

Make an impression with creative and insightful design and branding.

Reimagine Your Brand

As an award-winning digital design and branding agency, we know that crafting a memorable brand identity is much more complex than simply coming up with a new logo (although a strong logo definitely helps). Our talented designers can work with you to create and implement a cohesive brand experience across multiple digital touchpoints, helping you win the trust, support, and loyalty of both new and existing audiences.

Find Your Identity

Transform your business into a recognisable and memorable brand

Attract Your Ideal Audience

Reach the people who need you and stay effortlessly present in their minds

Show Your Professionalism

Impress your audience with a sophisticated and cohesive visual identity

Maximise ROI

Provide a consistent brand experience that generates brand loyalty and drives ROI

Find Your Identity

Transform your business into a recognisable and memorable brand

Attract Your Ideal Audience

Reach the people who need you and stay effortlessly present in their minds

Show Your Professionalism

Impress your audience with a sophisticated and cohesive visual identity

Maximise ROI

Provide a consistent brand experience that generates brand loyalty and drives ROI

Maximise Your Potential With Effective Branding & Design

You only have a couple of seconds to make a strong first impression online. You can have the best business in the world, but if your branding isn’t up to scratch, you risk sending the message that you’re unprofessional, that you cut corners, or that you simply don’t care.

In an increasingly competitive marketplace, effective branding has never been more important. From your logo to your invoice design, and everything in between, consumers want and expect a consistent brand experience across all brand channels and communications.

Whether you’re starting from scratch or your brand simply needs a refresh, GLO’s experienced graphic designers can help bring your brand to life with a unique visual identity, expertly designed to perform across an array of media and devices, captivate your target audience, and drive results for your business.

In short, we make graphic design and branding simple.

Schedule a FREE Consultation

Branding & Identity Services

Transform your business with a cohesive brand identity that helps you stand out from the crowd across all channels and communications.

Brand Strategy

Looking to establish, reinvigorate, or sharpen your brand? GLO’s experienced branding specialists can help you develop a solid, well-informed brand strategy that’s aligned with your business goals, reflects your values, and resonates with your audience.

Logo Design

Make your mark with a beautifully crafted logo that leaves a lasting impression and can be applied across numerous touchpoints. GLO’s expert logo designers create eye-catching logo designs for businesses and brands of all sizes.

Brand Guidelines

Whether you’re looking to revamp your brand’s existing image or starting from scratch, GLO’s talented graphic designers can help you create a memorable and consistent visual identity that resonates with your existing audience and helps drive new business.

Xero Invoice Template Design

Consumers are increasingly seeking brand experiences – not just transactions. GLO’s custom invoice design service delivers both, providing you with on-brand communications to ensure your brand’s voice is present throughout the entire customer journey.

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Brand Strategy

Looking to establish, reinvigorate, or sharpen your brand? GLO’s experienced branding specialists can help you develop a solid, well-informed brand strategy that’s aligned with your business goals, reflects your values, and resonates with your audience.

Logo Design

Make your mark with a beautifully crafted logo that leaves a lasting impression and can be applied across numerous touchpoints. GLO’s expert logo designers create eye-catching logo designs for businesses and brands of all sizes.

Brand Guidelines

Whether you’re looking to revamp your brand’s existing image or starting from scratch, GLO’s talented graphic designers can help you create a memorable and consistent visual identity that resonates with your existing audience and helps drive new business.

Xero Invoice Template Design

Consumers are increasingly seeking brand experiences – not just transactions. GLO’s custom invoice design service delivers both, providing you with on-brand communications to ensure your brand’s voice is present throughout the entire customer journey.

Find Out More

Web & Digital Design Services

Stand out online with a beautifully designed website, cohesive social media page branding, and on-brand digital content, created by our experienced digital designers.

Web Design

First impressions are everything in the world of web design – impress your audience with a professionally designed website that showcases your offering, drives conversions, and ensures a first-class user experience.

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Design for Social Media

Consistency and creativity are key to social media success. Increase brand awareness, engagement, and revenue with compelling on-brand content, guided by a bespoke social media strategy that supports your wider business goals.

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Infographics & Data Visualisation

From infographics and diagrams to charts and graphs, GLO’s digital designers can create on-brand graphics to communicate key information in a way that’s quick and easy for your audience to digest.

Digital Display Advertising

Display ads are an honest and effective way to reach your target audience at every stage of the marketing funnel. Boost brand awareness and quickly convey your message with engaging, on-brand visuals that drive engagement and conversions.

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Brand Identity Design Process

Here at GLO, we think before we do. As a data-driven branding agency, we’ll uncover everything there is to know about your business, audience, and competitors, before using this insight to create, redefine, or refresh your brand.

01

Discover

Successful branding starts with an in-depth understanding of your business goals and personality. Our branding specialists will get to know you, your audience, and your competitors, allowing us to devise an effective brand strategy that reflects your values and resonates with your target customer.

02

Brainstorm

With your goals, values, and audience characteristics in mind, our designers can start working on your new visual identity, brainstorming ideas and visuals around concepts relating to your business. We’ll be in regular contact for feedback on where we’re heading, allowing us to build on your preferred creative direction.

03

Design & Develop

Once you’ve approved a logo and colour scheme, our designers will further develop your visual identity, ensuring everything from typography to image treatment is considered. We’ll then create a brand guidelines document to direct you and our team when implementing your brand’s new image, ensuring it’s translated consistently across all media.

04

Implement

Once your brand guidelines are complete, you’ll be free to implement your new visual identity across all brand channels and communications. From website and social media page branding to email signatures and invoices, our designers will provide you with all of the necessary assets to ensure a consistent brand experience.

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    Digital Design & Branding Case Studies

    Award-Winning Digital Design Services

    We don’t like to boast, but since we’d love to work with you, we thought it worth including our accreditations and awards.

    We’ve been recognised as a top UK digital marketing agency by Clutch – the world’s leading rating platform for digital marketing agencies – and we’re also Google Partners.

    Most recently, we’ve been named Start-Up Business of the Year at the Suffolk Business Awards – but our success as a digital marketing services agency doesn’t end there. We’re also proud members of the EADT’s exclusive Future50 program and FSB Award finalists in their Digital Business of the Year category – with many more accolades to come!

    Meet the GLO Team

    Our Graphic Design & Branding Services Are Certified

    We don’t just claim to be great digital marketers – we have the accreditations and certifications to prove it! We’re a longstanding Google Partner, triple certified by some of the world’s leading online platforms, and proud Data & Marketing Association (DMA) members, positioning us firmly amongst the world’s top digital marketing specialists.

    Work With GLO

    Committed to Our Clients’ Success

    10,000+
    Leads Generated
    100+
    Clients Helped
    8+
    Awards Winners & Finalists
    70+
    5* Google Reviews
    0
    Outbound Salespeople
    13+
    Digital Specialists
    1 Goal
    Generate Leads Online

    Trusted Digital Design & Branding Agency

    Our design and branding services have helped hundreds of clients like you to meet their business goals. Here’s what they have to say about us:

    John & his team were extremely detailed and professional throughout our time working together. We had very tight deadlines which GLO were able to meet and turned our project around in a matter of weeks.

    Tom Sunderland Motus Truck & Van

    The team at GLO were very thorough right from our very first meeting to discuss the new website build and design. It was very important for us to showcase what we offer and the team have created a great flow on the website that gives a true insight into our offerings here at Orwell Fitness. We are thrilled with the finished product! Thank you GLO!

    Darren Hotten Orwell Fitness

    We worked with GLO to deliver a new website. Their help and guidance have been excellent, especially when we’ve made requests outside of the original brief. They’ve delivered a beautifully designed, well-written and responsive website that meets all our needs. I can always rely on them to quickly respond to any of my queries and I highly recommend them for their digital marketing and SEO expertise.

    Helen Ramnought MediVoice Recruit

    GLO is carrying out all of the SEO work for our business websites. GLO’s knowledge and passion for SEO are second to none and I can highly recommend their services. It’s great to have an agency looking after our SEO who is as passionate about promoting our businesses as we are. Keep up the good work.

    Paul Robinson Greenfuture

    The team at GLO – Generate Leads Online helped me achieve my dream website. GLO allowed me to focus on building my business whilst taking care of the digital marketing side. The result has been an intelligent website which is able to provide insight into my visitors, which will be crucial in deciding on marketing strategies. GLO helped me by creating a plan which allowed me to achieve milestones and budget accordingly. The team at GLO always came in within budget, and always well in advance of our agreed deadlines.

    Martin Bright Fees Free Mortgages

    Their team of web designers and digital marketers didn’t disappoint. They’re professional, friendly and overall great people to deal with. Combining premium imagery with functional navigation and an integrated booking system resulted in the creation of a website truly reflective of our specialisms & quality of German car servicing. GLO has also helped us with our SEO, skyrocketing rankings to 1st place in Google for the majority of our targeted keywords and boosting search impressions & leads significantly.

    Claudio Segameglio Bosch Car Service

    The team at GLO have been such a joy to work with through the whole process of building our Grade A website! Even at the very beginning the team knew exactly what we wanted to create and made the whole process a breath of fresh air. From our onboarding, design stages, market research, SEO and finalisation we were in the loop with it all and given full control of the direction of the build. GLO has done an outstanding job on our website and all our extra marketing and we would highly recommend them.

    The results of our engagement have been brilliant. So far, we’ve achieved 761 leads in total, which is absolutely staggering. Regarding our ROI, we’ve spent around £30,000 and gotten £300,000 worth of business in return. Work with GLO. The leads that they provide contribute to a third of my turnover, and the cost per sale is 12%, which is outstanding — it’s a no-brainer.

    Ron Spence RJ Insulation

    I cannot recommend GLO – Generate Leads Online highly enough for their Google Ads and social media services. I have witnessed firsthand the remarkable impact of their work on our business. We were facing a decline in online lead generation, but since partnering with GLO, we’ve seen a dramatic turnaround. Trusting GLO with our Google Ads and social media management needs was the best decision we could have made. If you’re looking for a digital marketing agency that delivers results and genuinely cares about your success, look no further than GLO – Generate Leads Online.

    Over the moon with the end result! Changing your branding and website design is a big decision, once I had taken the step to move forward I needed the right marketing agency to work with, as well as guidance. The GLO team were spot-on throughout, with good communication and attention to detail. It was worth the wait, we couldn’t be happier with the result.

    Robert Kersey Founder

    Interested In GLO’s Digital Design Services? Let’s Talk.

    Contact us today to find out more about our award-winning graphic design and branding services.


    Schedule a Free Design & Branding Consultation

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        Graphic Design & Branding Agency FAQS

        Graphic design is the art of communication through the visual elements of a project. Whether involving the layout of a webpage or the contents of a magazine, this service focuses on creating and delivering a cohesive message through design. On an everyday scale, graphic design holds an influence over almost everything, everywhere – from logos, website graphics, posters, social media advertisements, and infographics, to book covers, mobile apps, software interfaces, and more.

        In addition to effectively conveying a message or concept, a well-executed graphic design project can also work to inspire action – for example, convincing a website visitor to request a callback.

        A strong visual identity (what your brand looks like) can be incredibly persuasive – think of a time you’ve chosen a product based on its packaging, or trusted a company based on a recognisable logo or professional-looking website.  

        Branding is more than just a logo refresh – it involves crafting a consistent and memorable identity that stands out amongst your competitors, resonates with your target audience, and supports sales growth. From defining your business goals to creating or updating your visual identity, the goal of branding is to establish and amplify your brand’s unique personality.

        Building a brand identity is no easy process, but really does pay off in the long run – we promise! Whether you choose to undertake this mammoth task yourself or hire an expert to do the heavy lifting, you’ll likely bear witness to at least some of the following milestones when forging your brand’s unique image:

        • Colour palette selection: The colours you select at the very start of your brand-building journey will have a significant influence over every other aspect of your guidelines, so choose carefully! If you choose to work with an experienced branding agency, they should be able to fill you in on the meanings and psychology behind the swatches.
        • Logo: Designing a logo suitable for use across your website, print, socials, stationary, and more is an all-important aspect of establishing or rebranding your business. Ensure it’s versatile, recognisable, on-brand, and, of course, in the right format! 
        • Typography: Though frequently overlooked, your font selections are just as important as the other visual elements of your site. 

        Depending on your unique requirements, factors including photography, illustration, iconography, and even data visualisation might also be considered at this point!

        A strong brand identity is more than just an instant logo and colour palette. Whilst playing around with the visual elements of your brand’s image may be the most fun part of the branding process, it’s important to take into consideration every element of your brand – creating visual elements designed to amplify its story, unique personality, and offerings. 

        A good brand identity can tell viewers, clients, and returning customers alike exactly who you are using no words at all where necessary. It can help your brand stand out in a crowded physical marketplace, amongst digital e-commerce listings, or when surrounded by other ads or content. Ultimately, it can make or break both your brand’s visibility and sales/conversion rates. 

        A brand identity is much like your personal identity. Essentially, it’s made up of every single element of your brand that makes it uniquely itself – from colour palettes and logos to a unique tone of voice and mission statement. Your brand identity is the message your company portrays to the world in each and every way it presents itself, from packaging to advertising banners, and more. 

        Whilst, as mentioned above, the term ‘brand identity’ refers to the way in which your brand is perceived by those interacting with it, the phrase ‘branding’ refers to the process of creating each and every element contributing to said perception. 

        Put simply, brand guidelines are a predetermined collection of standards designed to regulate how your brand is represented – ensuring consistency across the board. Ironically, there are no set rules when it comes to the format of these guidelines – with some companies simply putting together a brief, one-page document, and others composing a booklet as long as a novel! 

        However you choose to present your brand guidelines, they may include (but aren’t limited to) logos and logo usage, margins and sizing, colour palettes, file formats, tone of voice, typography, icons, photography, letterheads, and other design elements.

        Composing a fully comprehensive brand guidelines document can be hugely time-consuming for business owners and employees alike – making graphic design and branding agencies a popular option.

        Creating a set of brand guidelines can be a big investment – both for businesses just getting off the ground and for those retracing their steps and starting fresh. With this being said, there is also an abundance of cost-effective options on the market. Ultimately, the exact cost of branding is determined by the exact requirements of the client – with cheap options from freelance hosts like Fiverr widely available. However, our experts highly recommend consulting a professional branding agency for further security, guaranteed professionalism, and beautiful results delivered by experienced specialists.

        In order to determine an approximate cost for your brand guideline document, why not get in touch with GLO for a free consultation? We can’t wait to hear your story.

        A branding agency, as the name suggests, is a company specialising in branding. Typically completing branding exercises and guidelines for clients across a wide range of industries, agencies are made up of a collection of create professionals with skills from graphic design to document formatting, and more. 

        Good branding agencies work hard to support brands looking to establish or refresh their identity – clarifying goals and objectives before providing a comprehensive toolkit designed to help bring your brand’s mission, values, USPs, and overall image to life at every touchpoint. 

        If you’re looking for high-quality, comprehensive branding results with the added benefits of efficiency, security, ad professionalism, an agency is truly the way to go.

        Projects as creative as graphic design are near boundless in terms of both project briefing and results, making it impossible to suggest even an average timescale! Ultimately, the amount of time it’ll take to get your project from idea to completion is almost completely determined by your overarching objectives and the desired result – however, factors such as the designer or design agency you select can also play a significant part in speed.

        The good news, regardless of project scale or complexity, is that clients can help speed things along where needed. If you’d like to ensure your design is finished ASAP, be sure to provide your designer or agency with a full, accurate brief, and timely feedback where required.

        In order to get your graphic design or branding project off the ground, you’ll most likely need to get in touch with a designer. There are a number of ways to do this – with the main two being hiring a freelancer (either via direct contact or through a freelance ‘marketplace’ such as Fiverr), or reaching out to a graphic design agency. 

        Whilst individual freelancers can be highly skilled, they’re generally best suited to small, one-off projects such as logo design. On the other hand, creative agencies are highly suited to both small and large projects, working on either a one-off or repeat basis to craft high-quality projects from concept to delivery. 

        Composed of a collection of industry specialists, the right graphic design agency should be able to fulfil a client’s every design requirement.

        Branded invoicing is like giving your invoices a personal makeover, they look better and come with added benefits. The goal is to reinforce brand image while providing a clear and organised breakdown of the products and services you provided. Through branding your invoices, you elevate your professionalism and leave a lasting impression which helps lead to repeat business. Here are the different ways we do it at GLO:

        • Logo and Brand Colours: Your logo is like the signature of your invoice. Incorporating your company’s logo and brand colours helps to maintain a consistent visual identity, boosting brand awareness.
        • Typography and Font: Your invoices aren’t just about numbers, they’re about creating a visual experience. Selecting appropriate fonts and typography ensures your invoices are easy to read and align with your brand’s style.
        • Branded Header and Footer: Designing your branded header and footer helps frame the document providing a professional appearance which further contributes to your brand’s overall perception.
        • Customised Layout: Suit your brand aesthetic with display elements such as item descriptions, quantities and rates in a way that is visually appealing. Well-designed layouts add to a smooth and pleasant customer experience.
        • Watermarks or Background Images: Some businesses choose to add subtle watermarks or background images for a classy look that doesn’t distract from the essential information. This’ll help your brand stay in the forefront of your customer’s minds.
        • Digital and Print Considerations: Remember that your invoices may be delivered digitally or in print so ensure that branding elements are adaptable to different formats. If your invoice isn’t adaptable to a client’s desired format, this could lead to a negative last impression which could be the difference between them acquiring your services again or not. 

        Here at GLO, we understand the importance of cohesive branding across all touchpoints of your business. We can upgrade your accounting software documents with our custom Xero DOCx template design service to help boost brand awareness, save you time and resources and highlight your professionalism! Ready to take your brand to the next level? Get in touch with our design and branding experts today for a free no-obligation consultation!