Generating high-quality leads on LinkedIn can be a tricky business, but it’s far from impossible! With an audience comprised largely of professionals (including key decision makers), LinkedIn offers a wide pool of potential targets for lead generation, meaning all you’ve got to do is reach them. 

Whilst LinkedIn-wide advertising campaigns and content creation strategies can form the backbone of a brilliant outreach (or inbound lead gen) strategy, for busy business owners with little time to develop or manage their own campaign, our experts highly recommend a bespoke lead gen campaign. This unique, customisable strategy allows business owners to sit back whilst a team of specialists send more personalised, relevant outreach messages than ever before, contributing to business visibility, lead numbers, and sales. 

Each and every message sent on LinkedIn provides another opportunity to connect and convert, so what are you waiting for? Let us take the tedium out of profile visits, connection requests, and messages – get in touch with GLO today for a free, no-obligation consultation. 

LinkedIn lead generation agencies are a collection of organisations offering a wide variety of digital marketing and outreach services. Though their offerings may differ, these agencies work towards one common goal – generating leads through the social media platform LinkedIn on behalf of clients.

GLO’s LinkedIn lead generation service uses a unique combination of data, industry knowledge, and creative flair to craft intelligent campaigns including profile browsing, connection-making, and message-sending. If you’d like to reach and engage your target audience with fully personalised messaging designed to kick-start the sales journey, get in touch with our experts today.

LinkedIn Sales Navigator is an advanced sales tool available to LinkedIn users (including entire sales teams, organisations, and individuals), designed to assist in virtual selling. In providing members with the tools needed to establish and nurture customer relationships at scale, Sales Navigator is able to act as an anchor for B2B sales strategies – ultimately ensuring that messaging like yours reaches the right audience at the right time. Though Sales Navigator is a paid element of the platform, for many businesses with an established LinkedIn/social presence, particularly those in the B2B sector or heavily involved in networking, it provides significant opportunities to save time and boost ROI.

Getting people to reply to your outreach messages on LinkedIn can seem like an incredibly difficult task – particularly where cold contact is concerned. Luckily, there are a few ways out there to boost those pesky open rate figures and reach your ideal audiences.

Our LinkedIn lead generation experts believe that all effective outreach strategies begin with good segmentation. Ensure your recipients are carefully selected, filtering by factors such as roles, experience, and location – or by searching for common ground. Once you’ve narrowed down a relevant target audience likely to engage with your brand, craft a personalised outreach subject line and message designed to provide value for or incite action within this specific group. 

Completing the above tasks (alongside sending and responding to messages) can prove hugely effective – but is also time-consuming – particularly for business owners. That’s where the specialists come in. Choosing the right strategy right can prove to be a gamechanger for B2B outreach strategies on LinkedIn, taking care of tedious tasks such as profile-viewing, connection-making, and messaging, whilst adhering to set segmentation and personalisation requirements. 

If you’d like to boost your LinkedIn replies and are interested in hearing more about how a high-quality, fully personalised LinkedIn outreach service could help, get in touch with GLO’s lead generation experts today for a free, no-obligation consultation.

A good response rate on LinkedIn depends on a number of factors – primarily the context of your message. For example, LinkedIn recruiters must maintain a response rate of at least 13% by rule to avoid penalisation. The InMail system, as a whole, has an average response rate of between 18 and 25%. 

Taking your outreach results beyond this figure can seem like a tricky undertaking. However, there are a number of tips and tricks designed to optimise every element of your strategy and boost your open rates. These include sticking to sending messages on weekdays (particularly Tuesdays), keeping messages short and sweet, and including only one CTA or goal action. 

In addition, sending personalised messages to effectively segmented audiences can assist greatly in achieving a better response rate. LinkedIn lead generation specialists can assist in making this progress a breeze, taking care of profile viewing, connection-making, message personalisation, sending, and more, working to ensure your messages reach those most likely to open and respond to them.

Cold outreach on LinkedIn can be drastically different from traditional forms of cold outreach when implemented effectively. Offering an excellent alternative to traditional calls and emails in the form of a powerful contact tool, LinkedIn allows for direct, personalised, one-to-one communication, alongside the ability to source and contact prospects by highly relevant filters, such as job title and level of seniority. Thanks to the above factors, the platform’s InMail feature boasts average response rates of between 18 and 25%, sitting head and shoulders above cold email and calling outreach at 3%.

Looking to build a strong LinkedIn outreach strategy built to cultivate genuine, valuable and relevant network connections? Why not arrange a free, no-obligation consultation with GLO’s LinkedIn lead generation experts today?

Having 500+ LinkedIn connections is a significant milestone, opening the gates for contact with a number of new prospects, clients, and businesses, alongside giving access to a shiny new profile badge. Though the platform has over 500 million users, getting to more than 500 connections can be a difficult task, particularly for those occupied with running their own business. That’s where LinkedIn lead generation services can help.

Bringing professionals on board to build and manage an outreach campaign is one of the best ways to build an extensive, relevant network, quickly, and without investing a huge amount of personal time. Services such as GLO’s will handle tedious tasks such as profile viewing, connection-making, and personalised message-sending on your behalf, using unique segmentation tools to ensure your brand voice is heard by those most likely to engage.

Though LinkedIn outreach campaigns may seem simple, obtaining responses from valuable prospects can often prove difficult. GLO’s LinkedIn lead gen experts suggest including the following in your next outreach campaign to ensure a higher response rate:

• Use a relevant, attention-grabbing subject line
• Ensure the message is personalised to the prospect
• Use engaging copy and content throughout
• Offer something of value to the prospect, whether this be a free consultation or a resource you’ve recently created

Building a strong network can be key to success – both in the business world, and online on LinkedIn! That said, whilst the platform boasts more than half a billion users, building relevant connections can prove an exceedingly process slow after existing contact lists are exhausted, particularly when seeking valuable users.

There are a wide number of ways in which you can boost your networking potential. Our social specialists recommend the following key points:

• Personalise your connection requests – Connection requests often make an all-important first impression. Yours should stand out. Ensure that your connection request is aligned with the values of your brand, and personalised to the recipient.
• Follow-up – Implementing a suitable follow-up schedule to outreach messages allows for the cultivation of a relationship between business and prospect.
• Optimise your profile – LinkedIn profiles should be optimised to match the intent of their target audience. Use relevant keywords, phrases, qualifications, and titles to ensure you reach and engage your ideal connections.

B2B (business to business) networking is a widely used process by which businesses (or individuals representing businesses) connect with other businesses – primarily with the intent of offering or acquiring relevant opportunities, services, or products. By this definition, a B2B business network connection is a business-to-business relationship – whether made in person, through email, over social media, or anything in between. 

LinkedIn is by far the leading online platform for both B2B and B2C networking – much of which is established through outreach messaging. In fact, the platform is so full of businesses looking to connect that it can often be hard to ‘break through the noise’. That’s where LinkedIn lead generation agencies come in. For those looking to cultivate B2B network connections, the GLO team are proud to offer a comprehensive LinkedIn marketing service, delivered on a fully bespoke basis.