Award-Winning
Google Ads Agency

A Google Ads agency is an organisation dedicated to, specialising in, or simply offering services related to Google Ads – most commonly campaign management. Though exact processes and techniques differ from organisation to organisation, the general goal of Google Ads agencies is to ensure the best possible ad performance – whether through strategising, campaign planning, implementation, testing, optimisation, reporting, or – as is the case here at GLO – a combination of all of the above. 

Essentially, Google Ads agencies, when hired, act as an extension of their clients’ businesses, taking on all of the workload associated with running a Google Ads campaign, and applying their extensive expertise to ensure success/ROAS at every touchpoint.

The process of uploading your campaign to Google is relatively instantaneous (bar campaigns undergoing auditing by Google), meaning that with PPC, you’ll generally begin to see results straight away. This is what makes it so popular with organisations seeking fast, strong results (and part of what makes it so great in our eyes here at GLO)! 

With this being said, optimising your campaign is a different story. In order to achieve the best possible results, you’ll need to test and adjust your campaign according to the data it collects post-launch – meaning that the best possible results will take a little longer to achieve.

Google Ads is a highly effective PPC or ‘pay-per-click’ advertising platform. Its popularity can be attributed to a long list of reasons, however, its main draws include its bidding system (and resultant suitability for most budgets), inbuilt optimisation tools, huge captive audience, extensive reach (ads are typically placed in search results and across the Google Display Network) and unique level of control over targeted keywords, segments, and spend per period. 

Thanks to the above features, when implemented by professionals, Google Ads campaigns can be an extremely cost-effective way to harness search intent, drive traffic, and generate high-quality leads – making them a popular choice for businesses of any scale.

Whether or not Google Ads is right for your business ultimately comes down to your goals, and how effectively your campaign is implemented. 

With this being said, the platform is generally well suited to most businesses and budget sizes thanks to its flexible bidding system and unique keyword/audience targeting capacities – but, when deciding to take the plunge and invest in PPC, you’ll need to consider a whole host of factors in order to ensure maximum efficiency. These may include (but aren’t limited to) how much you’d like to spend, the audience you’d like to reach, your level of competition, what exactly you’re looking to achieve – and if you’d like a PPC/Google Ads agency to assist with your efforts. Even just one of the factors above can have a huge impact on performance. 

For further advice regarding whether or not Google Ads or PPC management would be a suitable digital marketing strategy for your business, get in touch with GLO. We’ll be happy to help develop and manage a PPC strategy tailored to your specific needs.

There’s a reason PPC advertising is so popular! Helping businesses of all scales achieve their marketing goals, from increased brand exposure to lead generation – PPC platforms such as Google Ads offer a near-endless list of benefits, including:

• Campaign speed – PPC is one of the fastest ways to get your business, product, or service in front of the right audience, often besting long-term digital marketing strategies such as SEO in the race for results. 
• Tracking and management – Looking for a digital marketing strategy set to provide you with endless, insightful data and opportunities for campaign optimisation? PPC is the way to go. 
• Audience targeting – Segmentation is key to reaching the right audience. PPC platform/tool developers know this and offer extensive tools for segmentation and testing, designed to ensure your message is seen by ideal recipients. 
• Budget flexibility – PPC’s unique format allows individuals and professionals to retain tight control over campaign budgets, with the ability to set and alter budgets and bids in accordance with performance.

PPC stands for pay-per-click – a popular model of online marketing allowing advertisers to upload ads, and, as its name suggests, pay-per-click received! A fast way to get products and services in front of large audiences, PPC is thought to offer a more immediate return on investment compared to organic optimisation methods, although this convenience comes at an added cost. Pay-per-click campaigns generally cost more to maintain than long-term SEO, and must be managed carefully to avoid running up large costs or burning out budgets in a matter of days. 

With this being said, experienced PPC agencies like GLO can help manage and optimise your PPC campaigns, keeping costs low and conversion rates high through continuous assessment of ROAS.

Many small business owners believe running a successful Google ads campaign is out of their budget and reach – but this couldn’t be further from the truth! Whilst it’s correct that a big budget can help get your campaign in front of the right eyes with relative ease, a small spend can be just as effective when optimised correctly thanks to Google Ads’ flexible management tools and analytics! That’s right – as with most things in digital marketing, the key to success with Google Ads is staying on top of your stats, ensuring that every element of your strategy is performing as intended and as cost-effectively as possible. That’s where industry experts come in. 

For small businesses looking to establish and build an online presence quickly whilst staying within budget, digital marketing agencies specialising in PPC are generally the way to go. Their experts will take on the responsibility of setting up and running campaigns across selected networks (e.g. Google Shopping for e-commerce), working to ensure relevance, reach, and cost-effectiveness from pre-launch onwards using Google Ads’ cost-control and targeting measures. 

For further advice regarding whether or not Google Ads would be a suitable digital marketing strategy for your small business, get in touch with GLO. We’ll be happy to point you in the right direction!

Whether Google or Facebook ads are best for your business is down to a few factors – primarily your goals and audience. For those looking to raise brand awareness, build a large online following, or with a body of existing fans across one or a number of platforms, social media ads may be the right choice. Alternatively, for those looking to generate sales and leads for specific products or services receiving high search volumes, Google ads tend to be the way to go. Many of our clients balance both Google ads and social media ads to effectively promote their businesses.

If you’re unsure of which advertising platform best fits your business and objectives, get in touch with GLO. Our PPC experts will be happy to make appropriate suggestions.

The term ‘Google Ads agency’ refers to an organisation focusing on the development, implementation, and optimisation of Google Ads campaigns. When hired, they’ll work as an extension of their client’s business – outlining strategies, creating and optimising campaigns (managing and tracking keyword bids and capping expenditure), reporting on the performance of key metrics, and performing ongoing assessments of strategy. A strong Google Ads agency should also provide ideas for a successful return on investment (ROI) and keep track of all new platform updates.

At GLO, we align our Google Ads strategies and techniques with our clients’ objectives to deliver high-performing ads that generate maximum results – get in touch to learn more.

The phrase pay-per-click (PPC) management generally refers to the process of overseeing and managing PPC ad spend, often involving (but not limited to) campaign creation, optimisation, and reporting. Management may be undertaken by business owners (or dedicated in-house staff) or a specialist agency/individual, depending on a number of circumstances including budget, goals, and resources. 

At GLO, we approach PPC management in a holistic, data-driven manner – working to ensure optimum cost-effectiveness through the implementation of strong keyword research and ongoing testing and adjustment. If you’d like to discover how our PPC team could help get your ads in front of just the right audience, reach out for a free, no-obligation consultation today.

‘How much does a Google Ads campaign cost’ is the first question many of our prospective clients ask. Unfortunately, there’s no simple ‘one-size-fits-all’ answer. Whilst GLO’s campaign set-up cost sits at a £400 flat rate – our fees (a minimum of £150 per month) for Google Ads management are billed as a percentage (20%) of our clients’ overall media spends, meaning that with us, your budget will ultimately determine the overall cost of our services. 

If you’d like to establish exactly how much a fully managed Google Ads campaign would cost your business, or simply want to learn more about our award-winning PPC services, get in touch with GLO via the contact form above for a free, no-obligation consultation.

Google Ads is currently one of the best, most flexible paid advertising platforms available to businesses and makes the perfect starting point for a successful digital campaign. Thanks to its adherence to the pay-per-click (PPC) model, this innovative tool allows business owners and marketers alike to launch advertising campaigns targeting specific keywords and audiences in a highly cost-effective manner. 

The majority of Google ads campaigns operate on a relatively simple basis – allowing campaign managers to make bids (the maximum they’re willing to pay for the ad) on targeted keywords – competing with those who have done the same. For example, if you bid £5 on the keyword ‘digital marketing agency Ipsiwch’ and Google determines that the CPC is £3 – your ad will be shown. If the CPC is above your maximum bid, it will not be shown. Campaign managers may also bid on CPM (cost per 1000 ad impressions), or CPE (cost per engagement) – or simply set up a maximum daily budget. When the ad is listed and clicked, the manager’s account will be billed accordingly.

When implemented effectively, a Google Ads campaign should contribute to the achievement of pre-established goals, from driving web traffic to increasing conversions.

In simple terms, Google Ads is a paid advertising tool using the PPC model (wherein the advertiser pays a fee per click or impression on an ad). For business owners with an online presence, it provides a huge opportunity to drive relevant traffic to a page or specific product using ads. These ads will appear in front of your selected target audience in search results – increasing the likelihood of goal action completions such as conversions, calls, and even store visits.

Anyone can set up a Google Ads campaign – however, running one efficiently and effectively takes time, testing, and expertise. Our experts highly recommend consulting a PPC agency before taking the leap into the world of paid digital advertising. To establish how Goole Ads could work for your business, reach out to GLO for a free, no-obligation consultation today.