Loft Insulation Installer Timeline
December 2021 - Ongoing
Services Selected
GLO built Loft Insulation Installer to change lead generation for the better: a marketing consortium and conversion-first website with one job, capturing genuinely interested homeowners and passing them straight to our accredited installation partner, often within minutes. Every enquiry is inbound. No cold calls, ever.
Finding high-quality leads is hard for businesses of any size, which is why we built our inbound lead generation model around a beautifully designed, conversion-led website and voluntary, intent-rich sign-ups.
Since its launch in 2022, the campaign has matured into one of our standout performers, and in 2026, we rebuilt it from the ground up: a brand-new identity, a conversion-rate-optimised website and an expanded service range spanning sustainable loft insulation (sheep wool, foil, recycled plastic and hemp) and loft storage (boarding, ladders, hatches and complete storage rooms). The result is a site that ranks, engages and converts harder than ever — our client simply pays commission per lead.
The GLO Effect
Leads Since 2022
Revenue Generated
Average Revenue Per Deal
How We Did it
After a set of discovery meetings with the client, GLO got to work – drawing up a comprehensive inbound lead generation strategy suited to the insulation installation industry. The end result? Complete plans for a lead generation website, Google Ads campaign, social media profiles and a final, data-driven project title; Loft Insulation Installers. After approval from the client, our graphic design gurus got to work, crafting an intricate set of unique brand guidelines upon which each element of the package would be based.
GLO’s in-house SEO web designs are the beating heart of each of our inbound lead gen packages. Loft Insulation Installers was no different. In order to get generating, our team first needed to launch an anchor site, meaning there was research to be done!
The first step in delivering prospects straight to our client’s door was building a foundation for optimisation. By using techniques such as keyword research to discover exactly what their ideal customer was looking for, our content team was able to produce the perfect content to match search intent, ensuring absolute visibility across SERPs and advertising slots.
After narrowing down a list of keywords and producing folders full of optimised written content, it was time to begin bringing the Loft Insulation Installers campaign to life. For this loft insulation lead generation project, GLO’s design team worked closely in line with the brand guidelines created in the discovery phase for all visual elements including the website and PPC imagery, using a palette of blues, reds, and whites to deliver a professional, trustworthy appearance across the board whilst ensuring that the user journey was simple, intuitive, and led directly to the site’s primary CTA.
At GLO, we know functionality is key to success. Once our designs were greenlit and good to go, the team continued with the finalisation of the campaign’s anchor piece; the website. Underpinning every element of our designers’ vision with a strong technical backend, GLO’s development team worked tirelessly to ensure that the Loft Insulation Installers website was just as practically sound as it was aesthetically pleasing. With the site prepared for launch, the campaign’s Google Ads were drafted by our in-house specialists using a huge collection of data derived during discovery.
Launch day came quickly for this lead generation project! In under a month, every element of the Loft Insulation Installers campaign had flown from discovery to domination. Since finding its home at the top of SERPs for terms including ‘supasoft loft insulation installers’, ‘recycled plastic loft insulation installers’, ‘superfoil loft insulation installers’, and more, this lead gen website has driven bookings from homeowners across the UK.
In fact, just six months from first going live, the campaign in its entirety has generated almost 300 leads for our client, translating directly into solid ROI.
Great campaigns are never finished. In 2026 we took everything we’d learned and rebuilt Loft Insulation Installer around conversion-rate optimisation: a brand-new identity, a faster mobile-first site, an interactive savings calculator and a restructured service architecture covering loft insulation and loft storage. The outcome is a sharper user journey, stronger search visibility and a higher-converting site — driving over 5,050 leads and £1.21M in revenue to date, at an average of £5.63k per deal.
GLO is exceptional and brilliant with lead generation; they’ve done a lot more than just deliver leads. Their team has contributed to a third of our turnover based on those leads, which has been amazing. Overall, it has been a great experience. The leads that GLO provide contribute to a third of my turnover, and the cost per sale is 12%, which is outstanding — it’s a no-brainer.
Like what you see? Good, us too!
Here at GLO, we believe lead generation should be done differently. Rather than wasting time chasing random contacts or spending hours on phone calls, we work to bring the customer directly to you.
Team up with us, and we’ll create and manage an industry-focused landing page or website on your behalf. After your chosen asset is up, running, and ranking, we’ll refer contact form sign-ups, phone calls, and email inquiries straight to your office – giving you the connections you crave without the cost or hassle of launching your own site. In short, we make lead generation simple.
To start your inbound lead generation journey and join the ranks of Loft Insulation Installer, simply sign up for a free, no-obligation consultation today. Let’s make something great together.
