CRM Services
Top AI Sales Automation Agency
Maximise your revenue potential with expert AI sales automation services. Stop chasing cold leads and start generating qualified opportunities on autopilot.
CRM Services
Maximise your revenue potential with expert AI sales automation services. Stop chasing cold leads and start generating qualified opportunities on autopilot.
Inconsistent follow-ups lose deals. As an experienced AI sales automation agency, GLO builds systems that never sleep.
Our AI sales automation services guarantee consistent, personalised engagement with every prospect. You get a cost-effective strategy that scales instantly. We use AI automation services to turn your raw data into a reliable revenue engine.
Our AI automation services let you engage thousands of prospects simultaneously while keeping every email and SMS relevant.
Generic emails get ignored. Our team uses AI for sales prospecting to create compelling messages that boost replies, so you can stop wasting time on cold outreach.
Stop paying salespeople for manual data entry. We automate scheduling and logging so your team can focus on closing deals, not time-consuming admin.
Stop guessing what works. Our systems analyse interaction data to analyse and improve your sales outreach strategy.
Our AI automation services let you engage thousands of prospects simultaneously while keeping every email and SMS relevant.
Generic emails get ignored. Our team uses AI for sales prospecting to create compelling messages that boost replies, so you can stop wasting time on cold outreach.
Stop paying salespeople for manual data entry. We automate scheduling and logging so your team can focus on closing deals, not time-consuming admin.
Stop guessing what works. Our systems analyse interaction data to analyse and improve your sales outreach strategy.
Delivering AI sales automation is our bread and butter. Unlike other agencies, we prioritise a measurable return on investment over complex, disconnected tools that don’t work for you.
Your team doesn’t need to spend hours on manual prospecting or updating your CRM data. We create multi-channel outreach systems, combining HubSpot Prospecting Agents to scour the web for valid contact data with automated email and SMS workflows.
With us, you can engage prospects and manage pipelines in real-time. Our AI automation services handle the heavy lifting. We deliver consistent outreach volume and response rates that manual sales processes simply cannot replicate.
Once your AI sales prospecting workflows go live, we route qualified opportunities straight to your sales team. You get the meetings and conversations you need without the admin.
GLO’s experts bring high-intent prospects directly to you. We maximise your revenue potential while minimising the costs of human error, idle time, and repetitive tasks.
In short, we make sales automation simple.
Reach prospects directly with high-impact SMS campaigns. SMS offers unbeatable open rates compared to email. Our AI automation services send personalised messages relevant to where they are in your sales process. This keeps leads engaged without your team having to intervene.
Transform your cold contacts into warm leads. Our team designs multi-touch sequences that adapt depending on user behaviour using powerful AI sales automation. You ensure the right message lands at the right time – exactly when your prospect is ready to engage.
Fill your CRM with accurate data automatically. We configure AI for sales prospecting agents to scour the web for contact details and buying signals. Your pipeline populates with high-quality leads, removing the need for manual list building and saving your team countless hours of research.
Simplify your calling process. AirCall allows power dialling and automatic logging, so every conversation syncs with your deal stages in your CRM. You gain instant visibility and speed that manual processes cannot match, so your team can close deals faster with complete data at their fingertips.
Reach prospects directly with high-impact SMS campaigns. SMS offers unbeatable open rates compared to email. Our AI automation services send personalised messages relevant to where they are in your sales process. This keeps leads engaged without your team having to intervene.
Transform your cold contacts into warm leads. Our team designs multi-touch sequences that adapt depending on user behaviour using powerful AI sales automation. You ensure the right message lands at the right time – exactly when your prospect is ready to engage.
Fill your CRM with accurate data automatically. We configure AI for sales prospecting agents to scour the web for contact details and buying signals. Your pipeline populates with high-quality leads, removing the need for manual list building and saving your team countless hours of research.
Simplify your calling process. AirCall allows power dialling and automatic logging, so every conversation syncs with your deal stages in your CRM. You gain instant visibility and speed that manual processes cannot match, so your team can close deals faster with complete data at their fingertips.
Effective AI sales automation begins with a clear view of your current setup. Our specialists conduct a full audit of your existing sales workflow, CRM configuration, and team capacity. We identify the specific manual tasks slowing you down and pinpoint where our AI automation services will create the most value and impact on your day-to-day.
We dig deep into your market data. Our team analyses your ideal customer profile to find the exact parameters we’ll use for your AI sales prospecting. We find which data providers and scraping tools will give the highest accuracy, and then map out a strategy that aligns your value proposition with the needs of your target audience.
Building the architecture comes next. Our team configures your HubSpot Prospecting Agent and outreach tools to identify potential buyers at scale. Our copywriters then craft dynamic email and SMS scripts that cut through the noise and target specific pain points. We build the automation infrastructure that turns cold data into an audience ready to listen.
We flip the switch on your new system. Your AI sales automation campaigns start contacting prospects across multiple channels simultaneously. We use intelligent workflows to send timely follow-ups based on user behaviour. Your virtual agents handle the initial back-and-forth and qualify interest before a human ever needs to step in.
The system hands over the baton. We integrate tools like Air Call to route hot leads directly to your sales team. The AI ensures every opportunity in your pipeline is qualified and ready to buy. Your team receives detailed interaction logs and context to help them close deals without spending hours on manual admin.
Continuous improvement keeps you ahead. We analyse campaign performance data to spot trends and opportunities to improve. Our team adjusts the AI sales automation logic to improve response rates and lower acquisition costs. We ensure your system scales with your business and continues to deliver high-quality results, month after month.
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As a top digital agency with a focus on your bottom line, GLO is committed to delivering high-value results that maximise your return on investment.
Human-Centric AI
AI has to be used the right way. Our unique approach combines advanced machine learning with expert copywriting to ensure every interaction feels genuine. We focus on nurturing real relationships with your prospects rather than simply processing data.
Zero Data Silos
Our team ensures our AI automation services connect directly with your current tech stack. Data synchronises reliably between platforms like HubSpot and Air Call to give you a single source of truth for your sales performance.
Spam-Free Promise
Our strategies rely on relevance and smart targeting. We only contact prospects who have a genuine need for your solution. This approach protects your brand reputation and domain health while ensuring high engagement rates.
Flexible Solutions
We offer multiple packages to suit businesses of all sizes, so you can reduce your risk. Our team works with you to ensure maximum return on your investment, whether you need a full prospecting overhaul or a specific SMS sequence.
We don’t like to boast, but since we’d love to work with you, we thought it worth mentioning our accreditations and awards.
As well as being a certified HubSpot Solutions Partner we’re also recognised as a top UK digital marketing agency by Clutch – the world’s leading rating platform for digital marketing agencies. As Google Partners, we’re proven experts in delivering PPC campaigns that deliver real results for our clients.
Most recently, we’ve been finalists at the UK Search Awards and winners at the East Anglian Daily Times Business Awards. We’re also honoured to be part of the EADT’s exclusive Future50 program and FSB Award finalists in their Digital Business of the Year category – with many more accolades to come!
Our data-driven AI sales automation services are proven to drive traffic, maximise ROI, and generate sales and leads.
We don’t just claim to be AI automation experts – we have the accreditations and certifications to prove it!
As a proud HubSpot Solutions Partner, we’re recognised for our expertise in implementing HubSpot’s suite of tools for our clients.
We’re also a longstanding Google Partner, triple certified by some of the world’s leading online platforms, and proud Data & Marketing Association (DMA) members, positioning us firmly amongst the world’s top digital marketing specialists.
Our inbound lead generation services have helped hundreds of clients like you to meet their business goals. Here’s what they have to say about us:
I’ve been thoroughly impressed with the exceptional service and results delivered by GLO. John and the team are a pleasure to work with, they are currently transforming the WorkSavi website into a stunning and user-friendly platform. They are also significantly enhancing our online visibility through a comprehensive SEO exercise. Their expertise in lead generation has been invaluable, leveraging both targeted ads and engaging social content to drive real growth. The professionalism, creativity, and dedication shown by everyone involved has been outstanding. I highly recommend GLO – Generate Leads Online to anyone looking to elevate their digital presence and achieve improved business results.
We couldn’t be happier with the service from GLO! From day one, their team has been incredibly friendly, approachable, and genuinely invested in our success. They really took the time to understand our goals and made the whole process feel smooth and stress-free. Not only are they professional and highly knowledgeable, but they also deliver real, measurable results. Thanks to GLO’s strategic approach and ongoing support, our office is now busier than ever – with a constant stream of enquiries coming in every day. It’s the best kind of “problem” to have! If you’re looking for a marketing company that combines professionalism with a personal touch and truly helps grow your business, we highly recommend GLO.
12/03/2026
We’ve had a fantastic experience working with GLO, and I cannot recommend them enough. They built a great website for us and have helped generate leads through Google Ads and SEO. Their support and expertise have made a real difference, and we’ve seen excellent results in a short time. A HUGE thank you to Abbie, Rebecca, John and the team! I highly recommend them to anyone looking to improve their online presence!
11/04/2025
John & his team were extremely detailed and professional throughout our time working together. We had very tight deadlines which GLO were able to meet and turned our project around in a matter of weeks.
We’ve had a brilliant experience working with GLO on the production of our new website. From start to finish, the team have been attentive, responsive, and a pleasure to work with. They took the time to really understand our business and what we needed from the website, and the end result reflects that perfectly. The site looks professional, clean, and is easy for us to manage. Thank you again to the GLO team!
Very happy with GLO. Excellent team! They always deliver on time and very reactive! Looking forward to keep this partnership going!
The team at GLO were very thorough right from our very first meeting to discuss the new website build and design. It was very important for us to showcase what we offer and the team have created a great flow on the website that gives a true insight into our offerings here at Orwell Fitness. We are thrilled with the finished product! Thank you GLO!
We’ve had a fantastic experience working with GLO and I cannot recommend them enough. They built a great website for us and have helped generate leads through Google Ads and SEO. Their support and expertise have made a real difference, and we’ve seen excellent results in a short time. A HUGE thank you to Abbie, Rebecca, John and the team! I highly recommend them to anyone looking to improve their online presence!
GLO is carrying out all of the SEO work for our business websites. GLO’s knowledge and passion for SEO are second to none and I can highly recommend their services. It’s great to have an agency looking after our SEO who is as passionate about promoting our businesses as we are. Keep up the good work.
The team at GLO – Generate Leads Online helped me achieve my dream website. GLO allowed me to focus on building my business whilst taking care of the digital marketing side. The result has been an intelligent website which is able to provide insight into my visitors, which will be crucial in deciding on marketing strategies. GLO helped me by creating a plan which allowed me to achieve milestones and budget accordingly. The team at GLO always came in within budget, and always well in advance of our agreed deadlines.
Contact us today to find out more about how our HubSpot services can accelerate your business’s growth.
First time working with a HubSpot partner agency? Not sure which service you require?
Book a free brand strategy session and gain expert insights to help you succeed – at no cost to you. Post-session, we’ll give you a free blueprint for growth. Inside, you’ll find:
AI sales automation uses artificial intelligence, like HubSpot’s Breeze, Chat GPT, and Gemini, to automate time-consuming sales tasks, such as manual data entry and cold outreach, without any human intervention.
Your sales team probably spends a major portion of their week on non-revenue-generating activities, such as:
Automation software, like HubSpot, takes these responsibilities off their plate.
We configure intelligent algorithms to handle the entire initial stage of your sales process. This includes finding prospects that match your ideal customer profile, verifying their contact information, and initiating personalised outreach campaigns.
The technology goes beyond simple scheduling. Advanced AI automation services analyse customer behaviour to determine the best time to contact a lead, the most effective channel to use, and how to personalise the message to ensure it resonates with your lead.
Systems like the ones we build at GLO track how prospects interact with your emails and website. The software then scores these leads based on their engagement level. Your sales representatives receive a notification only when a lead shows high intent to buy.
You get a hyper-personalised workflow where data flows automatically between your marketing tools and your CRM. This process eliminates human error and ensures your pipeline always remains accurate.
GLO operates as a dedicated AI sales automation agency to build and manage these ecosystems for you. Contact us today for a free consultation on how AI sales can help your business thrive.
You can apply AI tools to almost every stage of the sales cycle to improve your overall efficiency and boost conversions.
Most businesses start with AI for sales prospecting.
These tools, like HubSpot’s Prospecting Agent, can scan millions of data points across the web to identify companies that fit your buying criteria.
The prospecting agent then populates your CRM with accurate email addresses, phone numbers, and key decision-maker names automatically. With AI, you don’t need to create manual research lists that take a chunk out of your day.
AI also transforms how you engage with these prospects. At GLO, we use generative AI to write hyper-personalised emails that reference specific news or pain points relevant to the prospect, such as recent funding rounds, a new product launch, or a LinkedIn post.
These tools can send thousands of unique messages at the same time to multiple prospects. AI handles the follow-up process as well. If a prospect doesn’t reply, the system waits a predetermined time before sending a nudge. If they do reply, the AI analyses the sentiment of the response to categorise the lead.
AI automation services can also slash the time you spend on administrative tasks, like manually logging calls, updating CRM records, and generating sales reports.
Call recording software transcribes conversations in real-time and highlights key objections or buying signals.
Your CRM updates itself based on these interactions. You gain complete visibility into your team’s performance without asking them to spend hours filling out reports.
GLO helps you implement these strategies to ensure you get the most out of your technology investment. Contact us to find out more about our AI sales automation services with a free consultation.
The market contains hundreds of options, but effective AI sales automation relies on a select few powerful platforms that integrate well together. Here’s a quick look at the top AI sales automation tools on the market and what they do:
However, the “best” tool always depends on your specific goals and current tech stack.
GLO assesses this to recommend the right AI automation services that will deliver the highest return on investment for your business. We prioritise tools that offer powerful APIs to ensure data flows freely between them.
B2B sales cycles are typically longer and more complex than B2C, requiring tools that support relationship building at scale.
AI for sales prospecting for B2B companies requires consistent and precise data. LinkedIn Sales Navigator remains a critical data source, but you need automation tools to extract the full value from it.
We use tools that can identify decision-makers on LinkedIn and sync their verified contact details directly to your CRM.
Account-Based Marketing (ABM) tools, like HubSpot, are also vital for B2B. These platforms use AI to identify when a target company visits your website.
Even if the individual visitor does not fill out a form, the software can tell you which company they work for and what pages they viewed. This allows your sales team to reach out with highly relevant and contextual content by either email, SMS, a phone call, or LinkedIn direct messaging.
Proposal automation software is another key category for B2B. Tools like PandaDoc or HubSpot’s Free Quote Software use AI to generate contracts and proposals based on deal data. This speeds up the closing process for your sales team.
B2B success relies on trust. The tools we implement focus on personalisation and timing to ensure your automation feels human.
GLO specialises in configuring these high-level B2B workflows. We ensure your AI sales automation strategy addresses the nuance required to close high-value business deals.
Contact our team to learn more about how our AI sales automation services can help your B2B business, or check out our GLO Projects to see how we’ve helped B2B companies in the past.
Integration is the most important part of any AI sales automation strategy. If your tools don’t effectively talk to your CRM, you create data silos that slow down your team.
We start by auditing your current CRM, whether you use HubSpot or Salesforce. We map out exactly how data needs to flow between your prospecting tools, your dialler, and your database.
Most modern AI automation services offer native integrations. For example, connecting Air Call to HubSpot is a quick and easy process that enables two-way syncing.
However, for apps without native connections or for highly specific logic, we use middleware like Zapier or Make. These platforms allow us to build custom bridges, ensuring that even the most niche tools in your stack can trigger actions automatically within your CRM.
Data hygiene is also essential during integration. We set up rules to prevent duplicate records and ensure that AI agents clean your data before it enters your system.
Bad data leads to bad decisions. Our specialists test every integration thoroughly to ensure field mapping is correct. We act as your AI sales automation agency partner to manage this technical complexity. When you partner with us, you get a unified system where your CRM acts as the single source of truth for all sales activities.
Contact us today to find out more about our AI sales automation agency and how we use AI to help you save time and money during the sales prospecting process.
AI chatbots serve as your first line of defence. Think of them as your 24/7 sales representative. Unlike simple rule-based bots that frustrate users, modern AI chatbots understand natural language and context. They live on your website and engage visitors the moment they arrive.
The main benefit our clients see is speed to lead. When a prospect visits your pricing page, the chatbot can ask qualifying questions immediately. It determines if the visitor fits your ideal customer profile based on their answers.
If the lead is qualified, the chatbot can access your sales team’s calendars and book a meeting right there in the chat window. This removes the back-and-forth pain of scheduling emails. You capture the lead at the exact moment their interest is highest.
Chatbots also handle objection handling and education. They can answer FAQs about features, pricing, and implementation instantly. This saves your human team from answering repetitive questions that take up their valuable time.
For AI sales automation, chatbots provide a wealth of intent data. They track what questions users ask and which products they look at. This information syncs to your CRM, giving your sales reps valuable context before they hop on a call.
GLO implements intelligent chatbots that act as a seamless extension of your human sales force.
We don’t just deploy generic bots that will frustrate users. We build custom conversational agents integrated directly with your HubSpot or CRM. Whether you need a website chatbot to qualify inbound traffic or a WhatsApp AI concierge to engage customers on mobile, we ensure you capture every interaction.
We connect these agents to your wider sales ecosystem, triggering automated SMS or email follow-ups based on the conversation, ensuring no opportunity is ever missed.
Schedule a free consultation to see how our custom chatbots can start booking meetings for you 24/7.
Multi-channel outreach is essential because prospects rarely convert after a single email. You need to be present where your customers are.
Effective AI sales automation platforms allow you to orchestrate campaigns across email, SMS, phone, and social media from a single dashboard.
HubSpot is a prime example of a platform that supports this natively. It allows us to build workflows that trigger different actions based on prospect behaviour.
For instance, we can design a sequence that starts with an email. If the prospect does not open it within two days, the system automatically sends a connection request on LinkedIn. If they accept the request but do not reply, the system schedules a task for a rep to make a call using Air Call.
Dedicated outreach platforms like Apollo or Lemlist also support multi-channel sequences. They specialise in AI for sales prospecting and allow you to mix calls, emails, and LinkedIn tasks.
However, integration is key. We prefer using HubSpot because it keeps all interaction history in one place. Using disparate tools for SMS and email often leads to the customer experience fragmenting and becoming too complicated.
Our role as your AI sales automation agency is to select and configure the platform that allows you to execute these complex, multi-touch strategies seamlessly. We ensure your brand voice remains consistent across every channel. Contact our team today to find out how AI sales automation could work for you.
We think the single biggest opportunity is breaking the historic trade-off between quantity and quality. For decades, sales leaders have been forced to choose.
You could either blast out thousands of generic, spammy emails (high volume, low conversion) or you could have your reps spend all day deeply researching ten perfect prospects (low volume, high conversion). You simply couldn’t have both.
Generative AI for sales changes the math completely. It allows you to deliver hyper-personalised outreach at a scale that was previously impossible without an army of writers.
An AI tool can now read a prospect’s annual report, check their recent LinkedIn posts, and draft a message that speaks directly to their current strategic pains, and it can do this for 500 contacts in the time it takes a human to write five.
This unlocks a massive competitive advantage. It means your average reps can instantly perform with the research depth of your top performers. By integrating this capability into your sales automation workflows, you stop treating leads like numbers on a spreadsheet and start treating them like individuals.
This shift doesn’t just save time – it fundamentally improves the customer experience, leading to higher engagement and, ultimately, more revenue.
AI within a CRM acts as a force multiplier for your sales team, transforming your database from a passive record-keeper into an active revenue engine.
Instead of just storing data, AI-enabled CRMs proactively work to help you close more deals.
Here is how:
Automated Data Entry & Admin
Predictive Lead Scoring
Hyper-Personalised Outreach
Sales Forecasting
Real-Time Coaching
At GLO, we specialise in configuring these AI capabilities within platforms like HubSpot to ensure your technology drives measurable growth, not just administrative bloat.
An AI automation agency acts as your technical partner to replace manual, low-value tasks with intelligent, automated workflows. A lot of businesses drown in admin work that stifles growth – an AI automated agency works to change that.
You might have sales staff spending half their day researching leads or manually entering data into spreadsheets. An agency identifies these bottlenecks and builds custom software solutions to handle them instantly.
At GLO, we specialise in AI sales automation. We do not simply resell software. We architect entire sales ecosystems that work for your specific goals.
Our process starts with a deep audit of how you currently operate. We determine where artificial intelligence can deliver the highest return on investment, whether that is through automating cold outreach or streamlining your customer support with intelligent chatbots.
We then implement and configure the necessary tools. This often involves setting up a HubSpot Prospecting Agent to fill your pipeline with high-quality leads automatically.
We integrate platforms like Air Call to ensure every phone conversation logs directly to your CRM without human input. We build complex email sequences that nurture prospects based on where they are in your sales process.
The result is a business that runs faster and more efficiently. Your human team focuses entirely on high-value activities like strategy and closing deals, while the AI handles the rest. Contact us to see how our automation services can transform your sales operations.
An AI automation agency takes a broad, operational approach. They will use AI automation services to streamline your workflows. You might hire them to automate your HR onboarding process, streamline supply chain logistics, or handle finance invoicing. Their primary goal is to improve your overall efficiency and reduce operational costs across your business.
An AI sales automation agency like GLO focuses exclusively on revenue generation. We apply AI sales automation to the commercial side of your business. We work tirelessly to build intelligent systems that fill your pipeline and help you close deals. While a general agency might automate your payroll, we automate your growth.
We use AI for sales prospecting to find your ideal customers and initiate contact without your team lifting a finger. We build infrastructure that nurtures leads through SMS and intelligent email sequences. We integrate tools like HubSpot and Air Call to create a path from cold lead to revenue.
If your main goal is to increase sales performance rather than just general operational efficiency, you need a specialist partner who understands the nuances of your sales cycle.
Contact us to discuss how an AI sales focus drives better results.
Building internal automation takes months of trial and error. Partnering with a specialist AI sales automation agency shortcuts this learning curve.
We bring proven strategies that we have tested across high-value projects. With GLO, you can avoid the costly mistakes of selecting the wrong tech stack or configuring workflows that break under pressure.
Effective automation requires more than just buying software subscriptions. It demands a deep understanding of data hygiene, API integrations, and sales.
Our team expertly implements AI for sales prospecting that functions correctly from day one. We ensure your HubSpot environment communicates perfectly with your dialler and your email tools without data loss. If you try to piece this together in-house, you risk creating tech debt – a tangled mess of tools that requires constant fixing.
Cost efficiency drives many businesses to us. Hiring an in-house automation engineer or a full team of SDRs to do manual outreach is expensive. GLO provides a scalable alternative.
You get a fully managed lead generation engine for a fraction of the cost of a new headcount. We deploy AI automation services, designed to fill your calendar with qualified meetings. Your team skips the drudgery of admin and moves straight to closing deals.
Contact us to see how quickly we can deploy these systems for you.
B2C sales rely heavily on speed and volume. Your human team cannot manually message thousands of individual customers instantly, but AI sales automation can.
We find that AI is even more effective in B2C environments because consumer purchase decisions happen faster than in B2B. You need systems that respond immediately to interest.
We implement AI automation services that engage consumers the moment they show intent.
For example, if a customer abandons a shopping cart or views a specific product pricing page, our system triggers a hyper-personalised SMS or email sequence within minutes. This rapid follow-up captures revenue that would otherwise disappear.
GLO operates as a comprehensive lead generation agency for both B2B and B2C sectors. We configure intelligent chatbots to handle high volumes of inbound customer queries 24/7.
These bots qualify buyers and process orders without human intervention. We also use AI for sales prospecting to identify lookalike audiences that match your best customers, scaling your reach efficiently. Contact us to see how we can help you manage high-volume consumer outreach with ease.
A Go-To-Market (GTM) strategy relies on both speed and precision. You cannot afford to waste time on manual data entry when entering a new market or launching a product.
The best tools align your marketing and sales data to create a unified revenue engine that scales instantly.
HubSpot sits at the core of most successful GTM stacks. As a HubSpot Gold Partner, we use it to anchor our clients’ operations. Its native AI sales automation features allow you to manage the entire customer lifecycle.
You can set up Prospecting Agents to find leads, automate email sequences, and track deal velocity in one place.
For the prospecting phase, AI for sales prospecting tools are essential. They allow you to build highly targeted lists based on intent signals, such as a company hiring for specific roles or using specific technologies.
For engagement, Air Call provides far better capabilities than standard phones. It logs calls automatically and uses AI to transcribe conversations, giving you immediate insights into market feedback.
Finally, you need AI automation services to glue it all together. HubSpot allows you to build custom workflows, like triggering an email sequence the moment a prospect visits your pricing page.
GLO acts as your AI sales automation agency to select and configure the right mix of tools for your entry into the market. Schedule a consultation to discuss your GTM architecture.
