Employment Solicitors Google Ads Campaign: Clements Solicitors

After an initial discovery call with the client to help us understand the challenges the law firm was facing, GLO’s Google Ads specialists got straight to work – diving deep into existing data to devise an effective strategy moving forward. In doing so, we identified a number of ways to optimise the campaign and improve results. 

Effective Google Ads campaigns are rooted in the successful targeting of relevant audiences and keywords. We worked collaboratively with Clements Solicitors, combining goal-setting and data analysis to establish customer personas and target demographics, enabling us to create a customer-focused user journey. Following extensive analysis, we then compiled a list of keywords that were highly relevant to the needs of the target audience and most likely to lead to conversions.

With a focus on cost-efficiency and user intent, GLO’s Google Ads specialists set about implementing our findings and optimising the campaign. Once complete, we continued to monitor its performance, using collected data to identify opportunities for further optimisation and ensure every element was working to drive maximum results for the business.

In addition to optimising the Google Ads campaign itself, we reviewed and made edits to the landing page on the law firm’s website, including the addition of an integrated contact form to effortlessly convert browsers to prospective clients.

Thanks to our unique combination of insight-led analysis and technical expertise, we’ve produced real and sustainable results for Clements Solicitors. Since GLO took over the management of the law firm’s Google Ads campaign, the company has benefitted from almost 40 times more leads each month, while the cost of each conversion has dropped by over £100 – delivering a solid return on their investment in our Google Ads and CRO services.