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Employment Solicitors Google Ads Campaign: Clements Solicitors

Clements Solicitors Timeline

January 2021 - Ongoing

Services Selected

Helping Clements Solicitors Win More Business, for Less

Clements Solicitors are an independent solicitors firm based in Ipswich, specialising in Employment and Matrimonial law. They approached GLO to help optimise their Google Ads campaign, which, at the time, was costing the firm a lot of money and not generating enough conversions. 

GLO’s Google Ads specialists got to work, analysing data from the current campaign to devise a new and improved, results-driven Google Ads strategy. By reviewing targeted  keywords and optimising the website landing page, we were able to successfully lower the company’s ad spend, while increasing clicks and conversions – helping Clements Solicitors win more new business, for less. 


  • Craft a high-performance Google Ads campaign to lower ad spend and generate more leads for the business.
  • Optimise the website landing page to increase conversions. 


  • PPC performance. GLO’s data-driven, immaculately structured Google Ads campaign continues to provide a steady flow of qualified leads for Clements Solicitors to this day. 
  • Consistent conversions. A fully optimised landing page helps to streamline enquiries, effortlessly converting browsers to prospective clients. 


The GLO Effect

See the Stats

9 leads/month to 345 leads/month

Almost 40 x more leads per month

£116.43 to £9.36

Cost per conversion reduced by over £100

How We Did it

Our Google Ads & CRO Process



After an initial discovery call with the client to help us understand the challenges the law firm was facing, GLO’s Google Ads specialists got straight to work – diving deep into existing data to devise an effective strategy moving forward. In doing so, we identified a number of ways to optimise the campaign and improve results. 



Effective Google Ads campaigns are rooted in the successful targeting of relevant audiences and keywords. We worked collaboratively with Clements Solicitors, combining goal-setting and data analysis to establish customer personas and target demographics, enabling us to create a customer-focused user journey. Following extensive analysis, we then compiled a list of keywords that were highly relevant to the needs of the target audience and most likely to lead to conversions.



With a focus on cost-efficiency and user intent, GLO’s Google Ads specialists set about implementing our findings and optimising the campaign. Once complete, we continued to monitor its performance, using collected data to identify opportunities for further optimisation and ensure every element was working to drive maximum results for the business.



In addition to optimising the Google Ads campaign itself, we reviewed and made edits to the landing page on the law firm’s website, including the addition of an integrated contact form to effortlessly convert browsers to prospective clients.



Thanks to our unique combination of insight-led analysis and technical expertise, we’ve produced real and sustainable results for Clements Solicitors. Since GLO took over the management of the law firm’s Google Ads campaign, the company has benefitted from almost 40 times more leads each month, while the cost of each conversion has dropped by over £100 – delivering a solid return on their investment in our Google Ads and CRO services.

Hear It From Our Client


“We noticed a downturn on the performance of our Google Ads, so we hired GLO – Generate Leads Online to help us with that. We wanted to get more clicks and customer interactions from our ad campaigns. Initially, GLO – Generate Leads Online looked at our existing ad campaigns to see what was working and what wasn’t. From there, they proceeded with the work, creating campaigns for us that were more effective. Additionally, the team helps us implement minor updates to our website; they’ve changed our landing page and integrated a customer enquiry form. Since we started working with GLO, we’ve seen a massive increase in customers and are getting a huge amount of enquiries.”

Luca Liberti Senior Solicitor at Clements Solicitors

Discover the Clements Solicitors Website for Yourself

Could You Be Our Next Google Ads or CRO Client?

Like what you see? Good, us too! 

Schedule a Free Digital Marketing Consultation

Whether you’re looking to raise brand awareness, boost sales, or simply maximise your marketing budget to its fullest potential, GLO’s experienced Google Ads specialists are here to help you get the most out of your Google Ads account. 

Our high-performing Google Ads services combine an in-depth understanding of your product and target audience with advanced technical know-how to create, implement, and manage successful PPC (pay-per-click) advertising campaigns – fully optimised to deliver maximum results for your business. 

Moreover, thanks to comprehensive performance monitoring and a unique pricing system where your media spend determines the cost of your Google Ads campaign, we make online advertising more affordable than ever before. 

To start generating leads for your business with Google Ads, simply sign up for a free, no-obligation consultation today. Let’s make something great together.

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