Digital marketing is generally defined as the use of digital tools and platforms such as the internet, social media, search engines, and email, to establish, build, and reach customer bases, with the common intent of promoting products, services, or businesses as a whole.
Digital marketing has evolved extensively alongside the internet and other digital technologies. It is now a prevalent sector that includes a variety of services, such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Pay-Per-Click Advertising (PPC), Conversion Rate Optimisation (CRO), Content Creation, Email Marketing Automation, Social Media Marketing, and Web Design and Development.
Digital marketing is a modern tool with the power to take your business’ online presence from unknown to outperforming. Schedule a free consultation to find out how GLO’s digital marketing specialists can help you grow faster, increase ROI, and get leads online.