Website Design & Development Services
Lead magnets, 3D product configurators and instant quote calculators are the lead generation tools that give a buyer their answer and give your sales team a qualified lead. GLO designs and builds them in days, connects them to HubSpot and proves them on live client websites.
Most websites ask for a visitor’s details and offer nothing in return. A lead generation tool reverses the deal. The buyer designs their building, works out their saving or downloads the guide they came for, and your sales team receives a lead with the specification, the budget and the timescale already attached.
GLO has built these tools for Noah Building Systems, Noah Garden Rooms, Loft Insulation Installer and Whiskey Investments, from a savings calculator to 3D configurators with HubSpot lead capture.
A guide, calculator or configurator gives buyers a reason to share their details long before they are ready to call, so you hear from them first.
Each lead arrives with the answers your team would otherwise spend the first call collecting: product, size, budget, timescale and site.
Instant prices, PDF quotes and design links mean the buyer has done the comparison before the conversation starts.
Every submission lands in HubSpot as a contact with the tool’s inputs mapped to properties, ready for sequences, tasks and reporting.
The first job on any sales call is finding out what the buyer wants, what it will cost and whether they can afford it. A good lead magnet does that job on the website, at whatever hour the buyer is looking.
The simplest version is a gated guide or brochure. It is quick to produce, cheap to run and it captures a name and an email address, and that is all it captures. A configurator or calculator asks the buyer to describe the job before it gives the answer, so the lead reaches you priced, specified and ready to work. GLO builds both, and helps you decide which one your buyers will use.
Buyers design the product in 3D, from a garden room to a 60 m clear span industrial building, and send you the full specification with their quote request.
Savings, ROI, cost and instant quote calculators that price the job from the buyer’s own inputs and reveal the figure behind a short form.
Designed brochures, guides and checklists that answer the buyer’s early questions and capture the lead at the download.
Short diagnostics that score the visitor, recommend the right product or service and route the result to your sales team.
Contact details first, project brief second, so a short form captures the lead and a longer one qualifies it, both mapped to HubSpot.
Automatic PDF quotes, design links and HubSpot contacts, deals and sequences, so the follow-up starts the moment the lead lands.
From the first conversation to a tool that is live on your website and feeding HubSpot, here is how we build lead generation tools that convert.
We start with your sales team: what they need to know before they can quote, which questions they ask on every first call, and which answers separate a serious buyer from a browser. Those answers become the fields the tool collects and the point at which it asks for contact details.
Every tool runs on rules: the sizes you can supply, the prices that apply, the discounts that unlock, the options that clash. We map them with you before anything is designed, so the answers the buyer sees are the answers your team would give.
We design the tool in the order a buyer makes decisions, with progress visible, every choice explained in a sentence and the call to action within reach at each step. Trust signals and the value of completing the tool sit on the screen where the buyer decides whether to continue.
Our developers build the tool with Claude Code as a fast, clean, mobile-first component of your website. 3D configurators run on Three.js, calculators and quote forms are built to your pricing logic, and everything is tested on the devices your buyers use.
Contact fields are kept short and placed at the point of highest intent. Each submission creates or updates a HubSpot contact and deal with the tool’s inputs mapped to custom properties, so nothing is retyped and every lead can be segmented and reported on.
The buyer’s reward for completing the tool is designed as carefully as the tool itself: an on-screen price, a PDF quote with drawings and a line-by-line breakdown, a design link they can reopen, or the guide they asked for, delivered by email within seconds.
Before launch we test every route through the tool, submit test leads and check them in HubSpot, confirm the emails arrive and verify conversion tracking in Google Ads and GA4. Then it goes live on your website, measured from day one.
We watch completion rates, drop-off points and lead quality, then refine the tool with your sales team’s feedback. On the Noah Building Systems configurator, the changes from the first review meeting were live the next morning.
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GLO is a lead generation agency first and a design and development agency second, which is why every tool we build is measured on the leads it produces rather than the features it has.
We don’t like to boast, but since we’d love to work with you, we thought it worth mentioning our accreditations and awards.
Recognised as one of the UK’s top digital marketing agencies by Clutch – the world’s leading rating platform for web design and digital marketing agencies – we’re proud to hold the titles of Top UK Web Design Company, Top Google Ads Agency, Top Facebook Ads Agency, Top Lead Generation Agency, and Top Full-Service Digital Agency.
As certified HubSpot Solutions Partners, as well as Meta and Google Partners, we’re proven experts in delivering ad campaigns and digital strategies that deliver real results for our clients.
Most recently, we’ve been finalists at the UK Search Awards and the DevelopHer Awards, and winners at the East Anglian Daily Times Business Awards. We’re also honoured to be part of the EADT’s exclusive Future50 program and FSB Awards finalists in their Digital Business of the Year category – with many more accolades to come!
Our bespoke, data-driven digital marketing and web design services are proven to drive traffic, maximise ROI, and generate sales and leads.
We don’t just claim to be great digital marketers – we have the accreditations and certifications to prove it! We’re a longstanding Google Partner, triple certified by some of the world’s leading online platforms, and proud Data & Marketing Association (DMA) members, positioning us firmly amongst the world’s top digital marketing specialists.
Our lead generation tools, websites and campaigns have helped hundreds of clients like you to meet their business goals. Here’s what they have to say about us:
I’ve been thoroughly impressed with the exceptional service and results delivered by GLO. John and the team are a pleasure to work with, they are currently transforming the WorkSavi website into a stunning and user-friendly platform. They are also significantly enhancing our online visibility through a comprehensive SEO exercise. Their expertise in lead generation has been invaluable, leveraging both targeted ads and engaging social content to drive real growth. The professionalism, creativity, and dedication shown by everyone involved has been outstanding. I highly recommend GLO – Generate Leads Online to anyone looking to elevate their digital presence and achieve improved business results.
John & his team were extremely detailed and professional throughout our time working together. We had very tight deadlines which GLO were able to meet and turned our project around in a matter of weeks.
The team at GLO were very thorough right from our very first meeting to discuss the new website build and design. It was very important for us to showcase what we offer and the team have created a great flow on the website that gives a true insight into our offerings here at Orwell Fitness. We are thrilled with the finished product! Thank you GLO!
We’ve had a fantastic experience working with GLO and I cannot recommend them enough. They built a great website for us and have helped generate leads through Google Ads and SEO. Their support and expertise have made a real difference, and we’ve seen excellent results in a short time. A HUGE thank you to Abbie, Rebecca, John and the team! I highly recommend them to anyone looking to improve their online presence!
GLO is carrying out all of the SEO work for our business websites. GLO’s knowledge and passion for SEO are second to none and I can highly recommend their services. It’s great to have an agency looking after our SEO who is as passionate about promoting our businesses as we are. Keep up the good work.
The team at GLO – Generate Leads Online helped me achieve my dream website. GLO allowed me to focus on building my business whilst taking care of the digital marketing side. The result has been an intelligent website which is able to provide insight into my visitors, which will be crucial in deciding on marketing strategies. GLO helped me by creating a plan which allowed me to achieve milestones and budget accordingly. The team at GLO always came in within budget, and always well in advance of our agreed deadlines.
The results of our engagement have been brilliant. So far, we’ve achieved 761 leads in total, which is absolutely staggering. Regarding our ROI, we’ve spent around £30,000 and gotten £300,000 worth of business in return. Work with GLO. The leads that they provide contribute to a third of my turnover, and the cost per sale is 12%, which is outstanding — it’s a no-brainer.
I cannot recommend GLO – Generate Leads Online highly enough for their Google Ads and social media services. I have witnessed firsthand the remarkable impact of their work on our business. We were facing a decline in online lead generation, but since partnering with GLO, we’ve seen a dramatic turnaround. Trusting GLO with our Google Ads and social media management needs was the best decision we could have made. If you’re looking for a digital marketing agency that delivers results and genuinely cares about your success, look no further than GLO – Generate Leads Online.
Over the moon with the end result! Changing your branding and website design is a big decision, once I had taken the step to move forward I needed the right marketing agency to work with, as well as guidance. The GLO team were spot-on throughout, with good communication and attention to detail. It was worth the wait, we couldn’t be happier with the result.
Contact GLO today to discuss the lead magnet, configurator or calculator that would turn more of your website visitors into qualified leads.
Book a free consultation and we will map your sales team’s qualifying questions to the tool that answers them: a guide, a calculator or a full 3D configurator, with a recommended build, timescale and HubSpot set-up. No cost and no obligation.
A lead magnet is something of value a website offers in exchange for a visitor’s contact details. The traditional version is a downloadable guide, brochure, checklist or eBook. The more effective versions are tools: a calculator that works out a saving, a quiz that recommends a product, or a configurator that designs and prices the buyer’s exact requirement.
All of them capture a lead earlier than a contact form would, and the tool-based versions also qualify it, because the buyer has described the job to get the answer. GLO designs and builds every type, then connects it to HubSpot so the follow-up is automatic.
A product configurator is an interactive tool that lets a buyer specify a product option by option and see the result as they go, usually as a 2D preview or a live 3D model. On a website built for lead generation it does more than visualise: it applies your product rules, works out a price or a specification and sends the completed design to your sales team as a quote request.
The Noah Building Systems configurator, for example, lets buyers set a span, length and eave height, choose cladding, place doors and roller shutters and request a quote. Noah receives the full specification and project brief in HubSpot, and the buyer is emailed a PDF of their design.
It depends on what your sales team needs to know before they can quote. If a name and an email address are enough to start a useful conversation, a gated guide or brochure is the fastest and cheapest option. If your products are made to measure or priced on specification, a configurator or calculator will produce far better leads, because it collects the size, options and budget before it asks for contact details.
Many of our clients run both: a brochure for early researchers and a configurator or quote tool for buyers who are ready to price. Our free consultation works through your qualifying questions and recommends the tool that answers them.
A gated guide, brochure or checklist with its landing page and HubSpot automation is typically a matter of days once the content is agreed. Calculators and two-step quote forms follow a similar timescale, with the pricing rules being the main dependency.
A full 3D product configurator is a bigger build, and it is still measured in days rather than months: the Noah Building Systems configurator went from the client’s specification to a working first version in one day and to the live website in three. The longest part of any project is usually gathering the rules, prices and content from your side, so we start there.
Every tool is quoted individually, because the cost depends on the number of options, whether it needs a 3D model, how the pricing logic works and what happens after the lead lands. A gated guide costs a fraction of a configurator, and a calculator sits between the two.
Build times with Claude Code are far shorter than a traditional agency’s, and the quote reflects that. Book a free consultation and we will scope the tool with you and provide a fixed price before any work starts.
Each submission is sent to HubSpot in real time. The contact is created or updated, the tool’s inputs are mapped to custom properties such as span, length, product interest, budget and timescale, and, where it makes sense, a deal is created in the right pipeline stage.
From there your existing HubSpot workflows take over: notifications to the right salesperson, a sequence for the buyer, tasks and reporting. We build the mapping and the workflows as part of the project, and we test the whole route with live submissions before launch. If you are not yet on HubSpot, our HubSpot onboarding team can set it up alongside the tool.
Yes, in the right place. A well-designed guide or brochure still converts researchers who are months away from buying, and it gives your ads a low-friction offer to point at. Noah Building Systems launched with a gated 16-page brochure and added a 3D configurator five days later for buyers ready to specify their building, and the two do different jobs.
The mistake is expecting a PDF to qualify a lead. It captures interest; a calculator or configurator captures the specification. We usually recommend a guide as the first step and an interactive tool as the second.
Yes. Most of the products we build configurators for are confirmed on site: buildings, garden rooms, insulation, installations. The tool produces an indicative design, and a price where your rules allow one, states clearly that it is subject to survey or technical review, and captures the details your team needs to book that survey.
Noah Building Systems’ configurator carries a technical review note on every design and offers a free site survey in the quote request. The buyer still gets an immediate answer, and your surveyor arrives knowing exactly what was specified.
