Website Design & Development Services
A product configurator lets buyers specify your product option by option, see it in 3D and request a quote with the full specification attached. GLO designs and builds product configurators with Claude Code and Three.js, connects them to HubSpot and has taken one from specification to live website in three days.
Made-to-measure products are specified before they are priced, and most buyers cannot picture the options from a form. A 3D product configurator lets them design the thing they want, in the order they think about it, and rewards them with a price, a PDF and a link to come back to.
Your sales team receives the complete specification in HubSpot before the first call. GLO has built configurators for Noah Building Systems and Noah Garden Rooms, covering industrial buildings up to 60 m wide and garden rooms priced to the foot.
Buyers rotate, resize and view the model from every angle, with dimensions on screen and the structure visible on demand.
Span limits, fire door counts, cladding options and price breaks are applied as the buyer designs, so every request is buildable.
Instant prices or PDF quotes with drawings and a line-by-line breakdown, produced from the buyer’s own design.
Noah Building Systems’ configurator went from specification to live website in three days, with leads the next day.
Plenty of configurators are visualisers: attractive to use and silent about what happens next. The ones we build are sales tools first. Every step collects a decision your sales team would otherwise have to ask for, the price or specification is revealed at the point of highest intent, and the finished design is logged in HubSpot with the buyer’s contact details.
A configurator is the most involved lead generation tool we build, and it earns that effort for products with real options: sizes, structures, materials, openings, finishes. For a simpler product, or a first step before a full build, our calculators and quote tools capture much of the same information with a lighter tool.
Live Three.js models that rebuild as the buyer changes size, materials and options, with front, side and plan views.
Industrial buildings, canopies, garden rooms and outbuildings, with spans, lengths, eave heights and openings set in real steps.
Wall-by-wall cladding, doors and windows placed on the model, decking, canopies and interiors, all driven by your product matrix.
Prices revealed behind a short form, and automatic PDF quotes with scale elevations, a floor plan and a line-by-line total.
Structural and product rules applied live: roof types matched to span, fire door counts, clash checks and options that only appear when they are valid.
Each quote request creates the HubSpot contact and deal with the full specification, a design link and a PDF attached.
From your product specification to a configurator generating leads on your website, here is how we do it.
We start with your product matrix: the sizes, structures, materials, options and prices, and the rules that connect them. Everything the configurator will allow or prevent is written down and agreed before design starts.
With your sales team we decide what the configurator must capture beyond the design: sector, hire or buy, timescale, site postcode, budget. These become the project details step and the fields mapped to HubSpot.
The steps follow the order a buyer makes decisions, from product type to size, materials, openings and details. A summary bar keeps the key figures in view, each option is explained in a sentence and the quote button is never more than a step away.
We build the model in Three.js with Claude Code, generating the product from the design itself rather than from pre-rendered images. Buyers rotate the model, switch views, reveal the structure and place openings directly on the walls.
The rules from step one are applied as the buyer designs: options that suit the chosen size, counts that update automatically and clashes flagged with a plain explanation, so every request that reaches you is buildable.
A short contact form reveals the price or specification. The buyer receives a PDF with drawings and a breakdown, plus a link that reopens their design; you receive the same in HubSpot.
We test every route through the configurator on desktop and mobile, submit test quotes and check them in HubSpot, then launch on your website with tracking in place.
Configurators improve fastest in the first weeks. We take your team’s feedback and the completion data and ship changes quickly; on the Noah Building Systems configurator, the changes from the first review meeting were live the next morning.
The 10-Step System to Automate Your Sales Funnel
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We build configurators as lead generation tools, measured on the quote requests they produce and the quality of the specification that arrives with them.
We don’t like to boast, but since we’d love to work with you, we thought it worth mentioning our accreditations and awards.
Recognised as one of the UK’s top digital marketing agencies by Clutch – the world’s leading rating platform for web design and digital marketing agencies – we’re proud to hold the titles of Top UK Web Design Company, Top Google Ads Agency, Top Facebook Ads Agency, Top Lead Generation Agency, and Top Full-Service Digital Agency.
As certified HubSpot Solutions Partners, as well as Meta and Google Partners, we’re proven experts in delivering ad campaigns and digital strategies that deliver real results for our clients.
Most recently, we’ve been finalists at the UK Search Awards and the DevelopHer Awards, and winners at the East Anglian Daily Times Business Awards. We’re also honoured to be part of the EADT’s exclusive Future50 program and FSB Awards finalists in their Digital Business of the Year category – with many more accolades to come!
Our bespoke, data-driven digital marketing and web design services are proven to drive traffic, maximise ROI, and generate sales and leads.
We don’t just claim to be great digital marketers – we have the accreditations and certifications to prove it! We’re a longstanding Google Partner, triple certified by some of the world’s leading online platforms, and proud Data & Marketing Association (DMA) members, positioning us firmly amongst the world’s top digital marketing specialists.
Our configurators, websites and campaigns have helped hundreds of clients like you to meet their business goals. Here’s what they have to say about us:
I’ve been thoroughly impressed with the exceptional service and results delivered by GLO. John and the team are a pleasure to work with, they are currently transforming the WorkSavi website into a stunning and user-friendly platform. They are also significantly enhancing our online visibility through a comprehensive SEO exercise. Their expertise in lead generation has been invaluable, leveraging both targeted ads and engaging social content to drive real growth. The professionalism, creativity, and dedication shown by everyone involved has been outstanding. I highly recommend GLO – Generate Leads Online to anyone looking to elevate their digital presence and achieve improved business results.
John & his team were extremely detailed and professional throughout our time working together. We had very tight deadlines which GLO were able to meet and turned our project around in a matter of weeks.
The team at GLO were very thorough right from our very first meeting to discuss the new website build and design. It was very important for us to showcase what we offer and the team have created a great flow on the website that gives a true insight into our offerings here at Orwell Fitness. We are thrilled with the finished product! Thank you GLO!
We’ve had a fantastic experience working with GLO and I cannot recommend them enough. They built a great website for us and have helped generate leads through Google Ads and SEO. Their support and expertise have made a real difference, and we’ve seen excellent results in a short time. A HUGE thank you to Abbie, Rebecca, John and the team! I highly recommend them to anyone looking to improve their online presence!
GLO is carrying out all of the SEO work for our business websites. GLO’s knowledge and passion for SEO are second to none and I can highly recommend their services. It’s great to have an agency looking after our SEO who is as passionate about promoting our businesses as we are. Keep up the good work.
The team at GLO – Generate Leads Online helped me achieve my dream website. GLO allowed me to focus on building my business whilst taking care of the digital marketing side. The result has been an intelligent website which is able to provide insight into my visitors, which will be crucial in deciding on marketing strategies. GLO helped me by creating a plan which allowed me to achieve milestones and budget accordingly. The team at GLO always came in within budget, and always well in advance of our agreed deadlines.
The results of our engagement have been brilliant. So far, we’ve achieved 761 leads in total, which is absolutely staggering. Regarding our ROI, we’ve spent around £30,000 and gotten £300,000 worth of business in return. Work with GLO. The leads that they provide contribute to a third of my turnover, and the cost per sale is 12%, which is outstanding — it’s a no-brainer.
I cannot recommend GLO – Generate Leads Online highly enough for their Google Ads and social media services. I have witnessed firsthand the remarkable impact of their work on our business. We were facing a decline in online lead generation, but since partnering with GLO, we’ve seen a dramatic turnaround. Trusting GLO with our Google Ads and social media management needs was the best decision we could have made. If you’re looking for a digital marketing agency that delivers results and genuinely cares about your success, look no further than GLO – Generate Leads Online.
Over the moon with the end result! Changing your branding and website design is a big decision, once I had taken the step to move forward I needed the right marketing agency to work with, as well as guidance. The GLO team were spot-on throughout, with good communication and attention to detail. It was worth the wait, we couldn’t be happier with the result.
Contact GLO today to discuss a configurator for your product range.
Book a free consultation and we will review your product options and rules, recommend the configurator that fits them, and outline the steps, the pricing logic and the HubSpot set-up with a fixed price and timescale. No cost and no obligation.
A 3D product configurator is an interactive tool on a website that lets a buyer specify a product step by step while a three-dimensional model updates to show the result. The buyer can change sizes, materials, colours and options, rotate the model and view it from different angles.
Built for lead generation, it also applies the manufacturer’s rules, calculates a price or specification and sends the completed design to the sales team with the buyer’s contact details. GLO builds them with Three.js and Claude Code as part of the client’s website.
Less time than most businesses expect. The Noah Building Systems configurator went from the client’s specification to a working first version in one day and to the live website in three, and leads were coming through the next day.
Noah Garden Rooms’ configurator, which covers four ranges with wall-by-wall cladding, doors, windows, decking and an automatic seven-page PDF quote, was a larger build. Your product matrix is the main dependency: the clearer the rules and prices, the faster the build.
No. Our configurators generate the model from the design rules rather than from pre-built 3D files, which is what makes them fast to build and easy to change. A steel-framed building, for example, is drawn from its span, length, eave height and bay spacing, with cladding, doors and shutters placed by the buyer. Where you do have CAD or 3D assets, we can use them for detail, but they are not a requirement.
The buyer enters a short set of contact details and, where relevant, project details such as sector, timescale and site postcode. They receive an email with a PDF of the design and a link that reopens it so they can keep editing. Your sales team receives the same specification in HubSpot as a contact and deal, with the PDF and design link attached, and any follow-up sequence starts automatically.
Yes, and most of the products we build for do. The configurator produces an indicative design and price, states clearly that it is subject to survey or technical review, and can offer a free site survey in the quote request. The buyer gets an immediate answer, your surveyor arrives with the specification, and your engineers see designs that already respect the main structural rules because those rules were built into the tool.
Shopify apps such as Zakeke, Zepto and Easify are built for customising products that are then bought in the checkout: colours, engraving, add-ons. They work within the app’s own templates.
GLO builds configurators for products that are quoted rather than bought online, with your own structural rules, pricing logic, PDF quotes and HubSpot integration, as part of a website designed to generate leads. If your product is sold through a sales conversation, that is the kind of configurator you need.
Yes. Pricing can be shown instantly, revealed behind a contact form or withheld in favour of a specification and quote request, depending on how you sell. Volume discounts, price breaks and deposits can be built in: the Whiskey Investments cask calculator applies six discount tiers and takes a 10 percent deposit, and the Noah Garden Rooms configurator produces a line-by-line price including VAT, delivery and installation.
