Website Design & Development Services
A lead magnet is a guide, brochure, checklist, quiz or tool a visitor receives in exchange for their contact details. GLO designs offers buyers actually want, builds the landing page and form around them and connects every download to HubSpot, so the follow-up starts the moment the lead lands.
Only a small share of website visitors are ready to fill in a contact form. The rest are researching, comparing and pricing, and they leave without a trace. A good offer gives that larger group a reason to introduce themselves early, and gives you the chance to nurture them until they are ready to buy. GLO plans, writes, designs and builds each one end to end, then measures it by the leads it produces.
Guides, brochures and checklists capture researchers months before they would call, so your sales team is first in the conversation.
We build every offer around the questions buyers are already asking, so the download earns its place in their inbox.
Every guide is designed to your identity, so the first thing a buyer keeps from your business looks worth keeping.
Each download becomes a HubSpot contact with a sequence behind it, so no lead goes cold in a spreadsheet.
Buyers do not download guides because they are free. They download them because they answer a question that is stopping them moving forward: what this will cost, what size they need, whether they need planning permission, how long it takes. We start every offer with that question.
A guide or brochure is the fastest and cheapest way to start capturing leads, and it earns the least about the buyer: a name, an email address and a topic of interest. If your products are priced on specification, a calculator or configurator will produce better-qualified leads, and we will tell you so in the first conversation. Most clients need both, in that order.
Buyer’s guides, whitepapers and eBooks written to a keyword brief, designed in your brand and delivered by email behind a short form.
Product and range brochures that publish the specifications, options and pricing brackets buyers want to compare, like the gated 16-page brochure on the Noah Building Systems website.
One-page checklists, planners and templates that solve a small problem quickly and capture the lead in seconds.
Short diagnostics that score the visitor, recommend a product or service and pass the result to your sales team with the contact details.
Savings calculators, instant quote tools and 3D configurators for buyers who want a price rather than a PDF.
The landing page, form, thank-you page and HubSpot sequence that turn a download into a conversation.
Here is how we take an offer from an idea to a download that fills your HubSpot pipeline.
We look at the questions your buyers ask in search, on calls and in your inbox, and at what your competitors give away. The offer is built around the question with the most demand and the clearest link to a sale.
Our copywriters draft the guide with Claude to a brief, then refine it with your team so it reads in your voice and reflects your real products, prices and process. Facts come from you; nothing is invented.
The guide is designed in your brand identity as a PDF or an interactive page, with the structure, charts and imagery that make it worth keeping and easy to share internally.
We build the landing page and a short form, typically five or six fields, place the offer on the pages where buyers research and add it to your ads as a low-friction conversion.
The download is delivered by email within seconds. The contact, the source and the topic are recorded in HubSpot, and a sequence follows up with the next step, whether that is a call, a calculator or a quote request.
We track downloads, conversion rate by source and how many downloaders become quotes, then refresh the offer, the form and the sequence with what the data shows.
The 10-Step System to Automate Your Sales Funnel
This guide breaks down how to build a self-sustaining revenue engine that captures, nurtures, and qualifies leads for you, whilst optimising your campaign for clients, so your team only talks to prospects who are ready to buy.
We run the ads, the website and the CRM for many of our clients, which means every guide, quiz and calculator we build is designed with the whole funnel in view.
We don’t like to boast, but since we’d love to work with you, we thought it worth mentioning our accreditations and awards.
Recognised as one of the UK’s top digital marketing agencies by Clutch – the world’s leading rating platform for web design and digital marketing agencies – we’re proud to hold the titles of Top UK Web Design Company, Top Google Ads Agency, Top Facebook Ads Agency, Top Lead Generation Agency, and Top Full-Service Digital Agency.
As certified HubSpot Solutions Partners, as well as Meta and Google Partners, we’re proven experts in delivering ad campaigns and digital strategies that deliver real results for our clients.
Most recently, we’ve been finalists at the UK Search Awards and the DevelopHer Awards, and winners at the East Anglian Daily Times Business Awards. We’re also honoured to be part of the EADT’s exclusive Future50 program and FSB Awards finalists in their Digital Business of the Year category – with many more accolades to come!
Our bespoke, data-driven digital marketing and web design services are proven to drive traffic, maximise ROI, and generate sales and leads.
We don’t just claim to be great digital marketers – we have the accreditations and certifications to prove it! We’re a longstanding Google Partner, triple certified by some of the world’s leading online platforms, and proud Data & Marketing Association (DMA) members, positioning us firmly amongst the world’s top digital marketing specialists.
Our guides, calculators, websites and campaigns have helped hundreds of clients like you to meet their business goals. Here’s what they have to say about us:
I’ve been thoroughly impressed with the exceptional service and results delivered by GLO. John and the team are a pleasure to work with, they are currently transforming the WorkSavi website into a stunning and user-friendly platform. They are also significantly enhancing our online visibility through a comprehensive SEO exercise. Their expertise in lead generation has been invaluable, leveraging both targeted ads and engaging social content to drive real growth. The professionalism, creativity, and dedication shown by everyone involved has been outstanding. I highly recommend GLO – Generate Leads Online to anyone looking to elevate their digital presence and achieve improved business results.
John & his team were extremely detailed and professional throughout our time working together. We had very tight deadlines which GLO were able to meet and turned our project around in a matter of weeks.
The team at GLO were very thorough right from our very first meeting to discuss the new website build and design. It was very important for us to showcase what we offer and the team have created a great flow on the website that gives a true insight into our offerings here at Orwell Fitness. We are thrilled with the finished product! Thank you GLO!
We’ve had a fantastic experience working with GLO and I cannot recommend them enough. They built a great website for us and have helped generate leads through Google Ads and SEO. Their support and expertise have made a real difference, and we’ve seen excellent results in a short time. A HUGE thank you to Abbie, Rebecca, John and the team! I highly recommend them to anyone looking to improve their online presence!
GLO is carrying out all of the SEO work for our business websites. GLO’s knowledge and passion for SEO are second to none and I can highly recommend their services. It’s great to have an agency looking after our SEO who is as passionate about promoting our businesses as we are. Keep up the good work.
The team at GLO – Generate Leads Online helped me achieve my dream website. GLO allowed me to focus on building my business whilst taking care of the digital marketing side. The result has been an intelligent website which is able to provide insight into my visitors, which will be crucial in deciding on marketing strategies. GLO helped me by creating a plan which allowed me to achieve milestones and budget accordingly. The team at GLO always came in within budget, and always well in advance of our agreed deadlines.
The results of our engagement have been brilliant. So far, we’ve achieved 761 leads in total, which is absolutely staggering. Regarding our ROI, we’ve spent around £30,000 and gotten £300,000 worth of business in return. Work with GLO. The leads that they provide contribute to a third of my turnover, and the cost per sale is 12%, which is outstanding — it’s a no-brainer.
I cannot recommend GLO – Generate Leads Online highly enough for their Google Ads and social media services. I have witnessed firsthand the remarkable impact of their work on our business. We were facing a decline in online lead generation, but since partnering with GLO, we’ve seen a dramatic turnaround. Trusting GLO with our Google Ads and social media management needs was the best decision we could have made. If you’re looking for a digital marketing agency that delivers results and genuinely cares about your success, look no further than GLO – Generate Leads Online.
Over the moon with the end result! Changing your branding and website design is a big decision, once I had taken the step to move forward I needed the right marketing agency to work with, as well as guidance. The GLO team were spot-on throughout, with good communication and attention to detail. It was worth the wait, we couldn’t be happier with the result.
Contact GLO today to discuss the lead magnet your buyers would download.
Book a free consultation and we will identify the buying question with the most demand, recommend the format that answers it, from a guide to a calculator, and outline the landing page and HubSpot sequence around it. No cost and no obligation.
A lead magnet is a piece of content or a tool that a business offers free in exchange for a visitor’s contact details, usually a name and an email address. Common examples are buyer’s guides, brochures, checklists, templates, quizzes and webinars.
Interactive formats such as savings calculators and product configurators are increasingly common because they give the buyer an immediate, personalised answer. The purpose is to start a relationship with buyers who are not yet ready to enquire, so they can be nurtured by email until they are.
The offers that perform best answer a question the buyer has to settle before they can buy. For Noah Building Systems that is a gated 16-page brochure, offered from a form on every building page.
A garden room buyer wants a configurator that prices their exact design, and a homeowner considering insulation wants a savings calculator. Checklists, planning permission guides and cost guides work well for construction and home improvement; ROI calculators and assessments work well for software and professional services.
A guide, brochure or checklist with its landing page, form and HubSpot delivery is typically ready in days once the source material is agreed, and the source material is usually the longest part. Content comes from your team’s knowledge, so we run a short discovery call, draft with Claude, and refine with you. Interactive tools take longer, depending on the pricing rules and whether a 3D model is needed, and are still measured in days rather than months.
It depends on the format. A designed PDF guide with a landing page is the most affordable option; an interactive PDF, quiz or calculator costs more; a full 3D configurator is a separate project. We quote every project individually and provide a fixed price after a free consultation, so you know the cost before any work starts.
Yes, for the right audience. Researchers who are months from buying will download a good guide and read it, and it gives your ads a low-friction offer. Where PDFs fall short is as a qualifier: a download tells you a topic of interest, and little else. That is why we pair a guide with a HubSpot sequence that moves the reader towards a calculator, a configurator or a quote request, where the real qualification happens.
We track four numbers: visitors to the landing page, the conversion rate to download, the share of downloaders who go on to request a quote or book a call, and the revenue attributed to them in HubSpot. Conversion rate by traffic source shows where to put ad spend; the download-to-quote rate shows whether the offer is attracting buyers or browsers. Both feed the next revision of the guide, the form and the sequence.
Gate it if the content is valuable enough to be worth an email address and you have a nurture sequence ready to use it. Leave it open if the goal is search visibility and links rather than leads.
A useful middle ground, and the one we use most, is a short form of five or six fields: enough to start a HubSpot record and route the lead, short enough that serious buyers complete it. The Noah Building Systems quote form asks for six contact details first and a 12-field project brief second, so the lead is captured even if the buyer stops after step one.
