Loft Insulation Lead Generation: Loft Insulation Installer

Using Claude Design, we built the Warm Home brand identity from scratch: a disciplined palette of deep teal, eco-lime and high-contrast installer-orange on clean white, paired with a bold display headline style and a clear, highly legible body typeface. Eco and trust motifs, accreditation chips, benefit tiles and a leaf mark, were designed as functional brand components, and the whole system was documented in a brand book for consistent use across web, ads and social. (Exact colour tokens and typefaces are defined in the design system.)

Before a page was designed, we mapped the site around the highest-value search demand. Keyword research across the GLO and partner data showed huge, under-captured volume in the “installer” cluster and in loft storage. We built two clean SEO silos, Loft Insulation (sheep wool, foil, recycled plastic, hemp) and Loft Storage (boarding, ladders, hatch, storage rooms), each targeting specific keyword sets with schema markup and internal linking designed to lift organic rankings and traffic.

After narrowing down a list of keywords and producing folders full of optimised written content, it was time to begin bringing the Loft Insulation Installers campaign to life. For this loft insulation lead generation project, GLO’s design team worked closely in line with the brand guidelines created in the discovery phase for all visual elements including the website and PPC imagery, using a palette of blues, reds, and whites to deliver a professional, trustworthy appearance across the board whilst ensuring that the user journey was simple, intuitive, and led directly to the site’s primary CTA. 

Claude Design translated the brand system into a fully responsive site engineered to convert. An intelligent lead form was placed directly in the hero of the homepage and every service page, so the primary action is always one glance away. Trust architecture, accreditation chips, star ratings and stat tiles, was surfaced above the fold. And the interactive Cost Savings Calculator was designed as an engagement centrepiece: a simple slider that shows homeowners their estimated monthly and annual saving, ending in a “Start saving” call to action straight into the form.

Claude Code built the full site from the approved designs as a clean, performant, mobile-first codebase. The savings calculator was built as a live, accessible interactive component; the lead form was wired for speed and reliability; images were compressed to modern formats, and non-critical scripts deferred. The result is a site that loads in around 0.5 seconds and was verified against Google Lighthouse on launch, scoring 100 across Performance, Accessibility, Best Practices and SEO, with no remedial work required.

We delivered the full content layer: SEO-optimised copy across every page, expanded FAQ content for long-tail capture, and schema markup throughout. The expanded silos and technical foundation drove stronger organic visibility and traffic growth, while the conversion-first design more than doubled the enquiry rate, more leads, from the same spend, for an already-proven platform.