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Email Marketing Services

Top UK Email Marketing Agency

Connect with your customers through personalised and personable email marketing.

Build Client Relationships & Boost Customer Loyalty

As a leading UK email marketing agency, GLO helps businesses and brands of all sizes boost brand recognition, build client relationships, and drive sales through personalised messaging and sophisticated automation. Our email marketing services are a cost-effective way to nurture prospects and re-engage customers, bridging gaps in the buyer journey and ensuring you connect with the right people at exactly the right moment.

Engage Customers

Connect with existing and potential customers through relevant and personalised email messaging

Segment Your Audience

Utilise audience data to create bespoke customer journeys that drive awareness, conversions, and revenue

Nurture Leads

Turn prospective shoppers into loyal customers with sophisticated email automation and retargeting

Maximise ROI

Boost response rates and ROI with customised emails that reach the right inboxes at the right time

Engage Customers

Connect with existing and potential customers through relevant and personalised email messaging

Segment Your Audience

Utilise audience data to create bespoke customer journeys that drive awareness, conversions, and revenue

Nurture Leads

Turn prospective shoppers into loyal customers with sophisticated email automation and retargeting

Maximise ROI

Boost response rates and ROI with customised emails that reach the right inboxes at the right time

Top UK Email Marketing Agency

GLO’s email marketing services combine innovative, data-driven audience segmentation with engaging, personalised content, providing a hassle-free way to communicate with your customers, retarget leads, and – ultimately – boost sales and conversions.

With more and more transactions taking place online, email marketing has never been a more powerful tool. Having seen the benefits of effective campaigns first-hand, we consider email marketing a key part of any successful digital strategy.

When done right, email marketing is an extremely cost-effective service that frequently delivers exceptionally high returns. Unlike other email marketing companies, we do more than simply generate one-time leads, harnessing the power of email messaging to build long-term, profitable relationships with both existing and prospective clients.

In short, we make email marketing simple.

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GLO’s Email Marketing Services

Targeted Email Marketing Campaigns

GLO’s email marketing campaigns are far from impersonal. We use MailChimp to produce highly engaging communications, designed to meet the individual requirements of specific audience segments. With your audience and marketing goals in mind, our email marketing specialists work alongside our in-house designers and copywriters to craft content-driven email marketing campaigns that reach the right customers at the right time.

Segmentation & Email Automation

We use intelligent marketing tools to assist every step of your email marketing campaign – from audience segmentation based on constant behavioural analysis, to the timely delivery of relevant and personalised messages. Through effective automation, we provide email marketing campaigns that enhance customer experience and ensure successful communication throughout all stages of the buying process.

Our automated email marketing services include:

  • Personalised customer journeys (welcome emails, abandoned cart notifications, product retargeting, order notifications, product follow-ups, customer re-engagement emails, and more…)
  • Regular ‘postcard’ emails
  • Behaviour-based automated emails
  • Date-based automated emails
  • Transactional emails
  • RSS-to-email

Accurate Insights, Reports & Analysis

As a data-driven email marketing agency, we take every opportunity to produce insightful reports regarding the performance of your email marketing campaign. By analysing these insights on both an individual and strategy-wide basis, we develop a comprehensive understanding of what works and what doesn’t, and use this information to optimise your strategy moving forwards.

Email Marketing Automation Process

Our email marketing campaigns are the perfect way to engage customers, increase sales, and win repeat business – here’s how we do it.

01

Discover

The first step to effective email marketing is getting to know you, your audience, and your offering, as well as any existing barriers to success. We’ll use this information to develop a standout email marketing strategy that helps you achieve your goals.

02

List

Before we can send any emails, we’ll need some contacts. Using your existing customer data to compile an organic email list, we’ll ensure you’re reaching people who want to receive your emails and are more likely to engage with your content.

03

Segment

Having established an email list, we’ll then segment your contacts into specific audience groups, enabling the sending of targeted emails based on your customers’ interests, demographics, behaviours, engagement, and more.

04

Design

Our email marketing team will work with our in-house designers and copywriters to craft your email marketing campaign. We’ll ensure that every element – from subject lines and body copy to visuals, buttons, and layout – is optimised to generate results.

05

Connect

The moment you’ve been waiting for! We’ll use sophisticated automation to deliver timely, relevant, and personalised messages to your audience, saving you time and effort while ensuring you never miss an opportunity to connect with your customers.

06

Optimise

We’ll continuously monitor your email marketing campaign post-launch, making adjustments where necessary to ensure high response rates and ROI, while minimising bounce rates and unsubscribers.

07

Report

We don’t just promise results – we deliver them. We’ll provide you with insightful, digestible, and actionable reports focused on metrics that apply to your goals, and use this data to inform your email marketing strategy moving forwards.

FREE Analytics & Reporting

Make informed marketing decisions with data-driven website analysis.

Sign up to receive FREE monthly analytics reports detailing tangible metrics and their effect in terms of visibility, traffic, and revenue. Start making informed marketing decisions today!

  • Find and target the right audience
  • Track and optimise your online marketing campaigns
  • Improve your website’s conversion rate
  • Make informed marketing decisions

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    Award-Winning Email Marketing Services

    We don’t like to boast, but since we’d love to work with you, we thought it worth mentioning our accreditations and awards.

    We’ve been recognised as a top digital marketing agency by Clutch – the world’s leading rating platform for digital marketing agencies – and we’re also Google Partners.

    Most recently, we’ve been named Start-Up Business of the Year at the Suffolk Business Awards – but our success as a lead generation, digital marketing, and SEO web design agency doesn’t end there. We’re also proud members of the EADT’s exclusive Future50 program and FSB Award finalists in their Digital Business of the Year category – with many more accolades to come!

    Meet the GLO Team

    Our Email Marketing Services Are Certified

    We don’t just claim to be great digital marketers – we have the accreditations and certifications to prove it! We’re a longstanding Google Partner, triple certified by some of the world’s leading online platforms, and proud Data & Marketing Association (DMA) members, positioning us firmly amongst the world’s top digital marketing specialists.

    Work With GLO

    Committed to Our Clients’ Success

    10,000+
    Leads Generated
    100+
    Clients Helped
    8+
    Awards Winners & Finalists
    70+
    5* Google Reviews
    0
    Outbound Salespeople
    13+
    Digital Specialists
    1 Goal
    Generate Leads Online

    Trusted Email Marketing Agency

    Our email marketing services have helped hundreds of clients like you to meet their business goals. Here’s what they have to say about us:

    John & his team were extremely detailed and professional throughout our time working together. We had very tight deadlines which GLO were able to meet and turned our project around in a matter of weeks.

    Tom Sunderland Motus Truck & Van

    The team at GLO were very thorough right from our very first meeting to discuss the new website build and design. It was very important for us to showcase what we offer and the team have created a great flow on the website that gives a true insight into our offerings here at Orwell Fitness. We are thrilled with the finished product! Thank you GLO!

    Darren Hotten Orwell Fitness

    We worked with GLO to deliver a new website. Their help and guidance have been excellent, especially when we’ve made requests outside of the original brief. They’ve delivered a beautifully designed, well-written and responsive website that meets all our needs. I can always rely on them to quickly respond to any of my queries and I highly recommend them for their digital marketing and SEO expertise.

    Helen Ramnought MediVoice Recruit

    GLO is carrying out all of the SEO work for our business websites. GLO’s knowledge and passion for SEO are second to none and I can highly recommend their services. It’s great to have an agency looking after our SEO who is as passionate about promoting our businesses as we are. Keep up the good work.

    Paul Robinson Greenfuture

    The team at GLO – Generate Leads Online helped me achieve my dream website. GLO allowed me to focus on building my business whilst taking care of the digital marketing side. The result has been an intelligent website which is able to provide insight into my visitors, which will be crucial in deciding on marketing strategies. GLO helped me by creating a plan which allowed me to achieve milestones and budget accordingly. The team at GLO always came in within budget, and always well in advance of our agreed deadlines.

    Martin Bright Fees Free Mortgages

    Their team of web designers and digital marketers didn’t disappoint. They’re professional, friendly and overall great people to deal with. Combining premium imagery with functional navigation and an integrated booking system resulted in the creation of a website truly reflective of our specialisms & quality of German car servicing. GLO has also helped us with our SEO, skyrocketing rankings to 1st place in Google for the majority of our targeted keywords and boosting search impressions & leads significantly.

    Claudio Segameglio Bosch Car Service

    The team at GLO have been such a joy to work with through the whole process of building our Grade A website! Even at the very beginning the team knew exactly what we wanted to create and made the whole process a breath of fresh air. From our onboarding, design stages, market research, SEO and finalisation we were in the loop with it all and given full control of the direction of the build. GLO has done an outstanding job on our website and all our extra marketing and we would highly recommend them.

    The results of our engagement have been brilliant. So far, we’ve achieved 761 leads in total, which is absolutely staggering. Regarding our ROI, we’ve spent around £30,000 and gotten £300,000 worth of business in return. Work with GLO. The leads that they provide contribute to a third of my turnover, and the cost per sale is 12%, which is outstanding — it’s a no-brainer.

    Ron Spence RJ Insulation

    Interested In GLO’s Email Marketing Services? Let’s Talk.

    Contact us today to find out more about our award-winning email marketing services.


    Schedule a Free Email Marketing Consultation

    First time working with an email marketing agency? Not sure which service you require?

    Book a free 30-minute email marketing consultation to find out how we can boost your online presence and help you generate leads online.

    • Free 30-minute no-obligation consultation
    • Discover how to grow faster, boost ROI, and get leads online
    • Maximise your marketing budget with cost-effective, measurable results
    • Gain a competitive advantage over your competitors
    • Expert advice and recommendations
    • Personalised digital marketing solutions

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        Email Marketing Agency FAQs

        Email marketing is a longstanding digital strategy well-known for its cost-effectiveness. Used by individuals and businesses across the globe to generate leads, drive traffic, and increase conversions, this option is one of the most popular in the world, and for good reason.

        At its core, email marketing involves exactly what it says on the tin – sending emails. However, there’s a bit more to a successful campaign than just that. Ultimately, the extent and complexity of your email marketing strategy are up to you, from generic promotions sent to a pre-established mailing list, to the creation of targeted communications featuring content optimised for conversion.

        Offering a unique way to establish and build a connection with customers throughout the buying journey, whilst simultaneously offering a platform for promotion, email marketing balances promotion and connection very well.

        Whilst email marketing is an umbrella term applied to most promotional activities relating to emails, email automation is a specific technique falling under it. In short, email marketing relies solely on human work and insight to develop and implement effective messaging. Automation, on the other hand, delegates much of this process to highly intelligent algorithms, allowing for the automatic segmentation and targeting of leads, as well as email personalisation. This increases the likelihood of your promotional pieces being opened by and resonating with your audience (increasing the chance of conversion).

        Email automation ensures your message gets to the right people, at the right time – reducing your workload and helping build a relationship between customer and brand.

        The number of both free and paid email marketing tools available online is growing every day – with some options proving more helpful in creating and maintaining a successful campaign than others. Overall, you should seek software purpose-built to help create, implement, or improve your campaign – generally including mailing list management, format creation resources, and automated segmentation and sending tools. Our specialists personally recommend Mailchimp, and MailerLite for those looking to run campaigns independently. With this being said – all free software comes with some sort of cost. In this case, you’ll need to invest your time rather than your money to ensure your strategy is successful – learning the ins and outs of your chosen platform and email marketing in general, before developing, launching, and maintaining your campaign. 

        One of the best ways to save time whilst achieving the best possible ROI is to seek the assistance of an email marketing company – allowing you to focus on what matters whilst your email marketing is managed quickly and effectively. Looking for a fully automated email marketing strategy delivered by professionals? Get in touch with GLO.

        Looking for a cost-effective way to generate leads? Email marketing could be the solution you’ve been searching for and automation could help you along the way. This tried-and-tested technique offers a brilliant way to balance building and nurturing a customer-brand relationship and encourage action. In creating a channel of communication between company and customer at every stage of the buyer journey, email marketing offers a personalised and personable way to deliver on-brand messaging to the right people at the right time. 

        Moreover, much of the data collected during an email campaign can be tracked, collected, and analysed, helping marketers and business owners optimise email content, subject lines, and even product suggestions to increase the chance of conversion at every opportunity. The benefits don’t end there, as email marketing can also be used as a remarketing tactic, reaching out to customers with abandoned carts, or who have made a previous purchase.

        A strong email subscriber list is the basis of every successful email campaign – however, establishing one can be easier said than done. Whilst there are thousands of tips out there designed to help you take your subscriber list from tens to thousands, our email marketing specialists generally find that the most successful techniques involve creating lead magnets or landing pages that are of value to your target audience. For example, a common tactic used in recent years involves offering a minimal discount to customers in exchange for their email address (e.g. 10% off for email subscribers). These lead magnets can be implemented across social media and on your website.

        Once subscribers have signed up, it’s important to keep them on your list. Work to send out content genuinely that’s relevant to their profile, with compelling subject lines and valuable information within.

        Email marketing is a longstanding service within the digital marketing sphere but has recently experienced a resurgence, proving itself as a highly effective way to cultivate and nurture the strong consumer-brand relationship sought after by many customers and ‘fans’. Offering increased forms of control and simplicity for those looking to manage, segment, and personalise communications, email marketing has never been a more powerful tool and is often considered the digital marketing tactic of choice for businesses looking to connect with their customers. 

        That said, whether or not your email marketing campaign is effective depends largely on its execution. To ensure a good ROI, you’ll need technical knowledge in line with your chosen platform, alongside the time needed to develop and manage every aspect of your outreach strategy, as well as attention-grabbing copy and content. 

        We understand that these requirements can be tricky for busy business owners to meet. That’s where GLO’s email marketing specialists come in – get in touch to find out how we can help.

        Essentially, email automation works to save time and boost ROI. For something so complex, it’s really that simple! With programmes such as Mailchimp offering business owners more control over campaigns than ever before, automation has taken email marketing to the next level.

        Offering in-depth segmentation and the ability to send personalised emails to specific audiences at critical points in the buyer journey, automation has contributed hugely to email marketing’s impressive ROI – assisting business growth without consuming large amounts of money or valuable time.

        Looking to experience the benefits of email automation for yourself? Reach out to our dedicated team of digital marketing experts for a free, no-obligation consultation today.

        The term ‘email automation’ refers to any tool that minimises human input in email marketing campaigns – or, in other words, takes the technical work behind sending promotional emails off of your to-do list. Email automation software generally gives users the ability to deliver personalised time-based or action-triggered emails to automatically segmented user groups at key points in the buyer journey, helping build a strong relationship between customer and brand, whilst you sit back, relax, and keep an eye on the results. 

        So who (or what) does the work? Highly intelligent algorithms. They ensure your business’ emails are personalised to the recipient, sent at just the right time, and in the most optimal format for your individual customer/segment – doing everything possible to maximise the likelihood of your email being opened (and therefore the chance of conversion).

        We wish we could give you a more definitive answer, but as with most digital marketing services, ‘it depends’! That said, email marketing campaigns typically have a return in excess of 4000% thanks to proper use of data and brilliant software. When fully automated, or supported by intelligent email marketing tools and resources, email marketing campaigns can operate on a highly targeted and personalised basis, utilising both segmenting and testing to ensure the best ROI possible.

        If you’d like to ensure your email campaign’s ROI is as high as possible, our email marketing consultants highly recommend getting in touch with an experienced digital marketing agency.

        Writing high-quality email content can be a complex task. To help you ensure your copy ticks all the boxes, our content marketing specialists suggest the following tips:

        • Always keep your target audience’s behaviour and needs in mind – after all, people will engage most with the type of content they enjoy or are seeking. Before beginning the writing process, take a deep dive into your segment and get to grips with your subject, content, and style. Post-sending, take the data gathered (including open and click-through rates) into consideration when optimising or developing a new campaign. 
        • Use clear, concise language. Most audiences will best digest content written for the reading level of a 12-year-old. Keep sentences on the shorter side where possible, and avoid complex terms unless relevant to your business or customer base.
        • Ensure some aspects of the email are personalised – email automation programmes can work to implement this through segmentation.

        Though every email marketing agency is different, most work towards a collective goal – developing, implementing, and managing an email strategy or campaign (either automated or manual) on behalf of a client. How they achieve this can vary greatly. Common email marketing sub-services include (but aren’t limited to) audience segmentation and marketing automation, graphic design, copywriting, testing, and optimisation. 

        Here at GLO, we approach email marketing in a holistic manner, meaning each of our clients receives a comprehensive, bespoke combination of the above services designed to suit both their business and their audience. To discover what we could do for your business’ email marketing campaigns, get in touch with us today for a free, no-obligation consultation!

        How much your email marketing will cost depends on a range of factors, including the agency/professional you’ve chosen to work with and the overall parameters of your campaigns, e.g. the amount/frequency of emails sent, who is responsible for creating the content, the cost of software used, and whether or not testing and reporting will be required.

        If you’d like to develop an email marketing strategy that fits your budget, or simply discuss service costs with us, get in touch with GLO for a free consultation.

        Email marketing is sending a commercial message to potential customers in an email. It’s a direct line to your audience’s inbox, where you can share exciting updates, exclusive offers or valuable content. But that’s not all, it’s about crafting messages that resonate and creating a connection with your brand beyond the transaction. Email marketing’s longstanding presence as a digital marketing strategy is a testament to how effective it can be, but there are important dos and don’ts to be aware of.

        Dos of email marketing:

        • Subject Lines: First impressions matter. Subject lines are the virtual handshake of your email and often determine whether it gets opened or not. It’s like the cover of a book, if it’s intriguing, people will dive in. Make your subject lines irresistible! The more emails that get opened, the more likely customers will acquire your services.
        • Personalisation: Imagine receiving an email that doesn’t address you as “Dear Customer” but calls you by your first name. It makes people feel special! It’s also about understanding your audience’s preferences, behaviours and needs. Your emails should seem like they speak directly to them! 
        • Audience Segmentation: Related to personalisation, email marketing allows you to divide your audience based on interests, behaviours and demographics. Think of your audience as a book club with varied tastes. You wouldn’t recommend a mystery novel to someone who loves romance, would you? Segmenting your audience helps you to send relevant content that resonates, making your audience feel listened to. This increases the chances of them taking the desired action, whether it’s making a purchase, signing up, or sharing your content.
        • Mobile Friendly: Imagine you’re on your mobile and not able to read an email properly. What would you do? Most likely move on or delete it. The customer has already opened your email and so wants to read it but can’t. It’s like tripping at the last hurdle and missing out on potential conversions. Always ensure your emails are mobile-friendly to accommodate users on various devices, enhancing accessibility and user experience. The digital space is ever-evolving so what worked yesterday, might not work tomorrow. We’re not just adaptive but also proactively anticipating changes and adjusting your strategy accordingly allowing you to focus on what you do best!
        • A/B Testing: It’s a way of working out which of two email campaigns is encouraging more opens or clicks. Don’t put all your eggs in one basket, experiment with different subject lines, content or visuals to identify what works best for your audience. As time goes on you’ll gain a greater understanding of preferences and craft more compelling emails!
        • Clear Call-to-Action (CTA): Imagine your email is a treasure map and the CTA is the marked spot. While you want your audience to enjoy the scenery along the way, ultimately the goal is for them to take the desired action like clicking the link or making a purchase. Whether it be “Shop Now”, “Learn More” or “Get Started”, you need to nudge them in the right direction and turn interest into action.

        Don’ts of email marketing:

        • Subject Lines: Avoid clickbaiting and keep subject lines honest and relevant. It’s like promising a thrilling rollercoaster ride and delivering a kiddie carousel. You don’t want to damage your reputation and have your audience unsubscribe. Also, you want to avoid using CAPS AND MULTIPLE EXCLAMATION MARKS!!! No one likes getting yelled at and it looks unprofessional.
        • Spam: Imagine turning up as an uninvited guest to a party, it doesn’t look good and you’re probably not wanted there! Avoid bombarding subscribers with excessive emails and respect their inboxes. Trust takes time to build and seconds to shatter, you want your audience to open your emails with excitement, not scepticism. There are also email marketing laws and regulations for a reason, playing by the rules keeps you out of trouble!
        • Analytics: Imagine you’re running a marathon, you wouldn’t go into your training blind and hope for the best. You’d track your runs, and assess what fuel and training modalities helped you and what didn’t. You should take the same approach with email marketing and analyse email performance metrics to understand what works and refine your strategy accordingly.
        • Broken Links: You’ve done so well in providing value for your customers and guiding them through your well-crafted email. The last thing you want to happen is for the wheels to fall off as you’re going over the finish line. It doesn’t just slow the customer down, it stops them entirely right before they take the desired action. Check your links before sending your email! Broken links lead to frustration and missed opportunities, not conversions and happy customers!

        Like a superhero sidekick for your business; email marketing is always there and reliable. GLO’s dedicated team of email marketers can tailor your approach to ensure you stay at the forefront of your audience’s mind, build relationships and make conversions all in a budget-friendly approach. Need some extra help? Get in touch for a free, no-obligation consultation today!