Loan Options helps UK businesses explore finance through a panel of more than 70 lenders. GLO brought its Meta advertising and website experience together around one goal: give the team more context before the first sales conversation.
We started with native Meta lead forms, generating 76 reported leads at £36.82 per lead between 1 July and 29 September 2026. We then moved the enquiry journey to a dedicated landing page with an interactive business finance calculator, followed by a staged website form.
The change gave prospects a useful starting point before they shared their details. They could set a funding amount and term, explore an indicative lender-fit guide, then tell Loan Options more about their business. September’s website campaign recorded 209 landing-page views; its lead totals were not populated in AgencyAnalytics at the reporting cut-off.
A native Meta form makes it easy to enquire. For business finance, the next conversation also needs context: how much funding is needed, how long the business has traded and what its circumstances look like.
Our brief was to connect the campaign to a more informative enquiry experience:
We transferred the lead journey from Meta’s in-app forms to a purpose-built landing page. The ad now opens an experience where visitors can explore their funding requirements before making an enquiry.
The calculator captures the desired amount and term, while trading and credit history determine an indicative lender-fit guide. Visitors then move through business questions and contact details, giving Loan Options a fuller starting brief.
The design combines coral controls, clear choices and visible reassurance. It explains that the guide is not a probability of approval, a quote or an offer of finance.
Native Meta lead events · 1 Jul–29 Sep 2026
Cost per native lead · native campaign spend only
Website campaign landing-page views · 1–29 Sep 2026
Meta ad → native lead form → follow-up
Prospects enquired inside Facebook or Instagram. This established a measurable baseline and a direct route to the Loan Options team.
Meta ad → calculator landing page → website enquiry → follow-up
Prospects explore their funding needs, see indicative lender guidance and share business context before requesting a conversation.
Native forms generated 76 reported lead events. The new website campaign brought visitors into the calculator experience. We report the two routes separately so their spend and outcomes stay clear.
| Campaign / period | Media spend | Native leads | Native CPL |
|---|---|---|---|
| Native forms · July | £641.48 | 25 | £25.66 |
| Native forms · August | £1,317.90 | 35 | £37.65 |
| Native forms · 1–29 September | £838.66 | 16 | £52.42 |
| Native forms · total | £2,798.04 | 76 | £36.82 |
Website campaign · 1–29 September: £748.41 media spend, 444 link clicks and 209 landing-page views. Website-lead and total-lead fields were blank in the source report; a blank field is not a verified count of zero enquiries.
Total spend across both routes was £3,546.45. Costs exclude agency fees. Leads are Meta-reported events, not independently deduplicated borrowers or completed loans. The reporting window excludes 30 September. No website conversion uplift, funded-loan total or revenue return is claimed from these data.
The page opens with the question a business owner wants answered: could Loan Options find a suitable lender?
The interactive calculator provides a starting point. Funding amount and term capture what the visitor needs; trading and credit history drive the general lender-fit indication. The page explains that rates, repayments and suitability require an individual assessment.
Watch the mobile walkthrough to see how the page moves from guidance to a more detailed business enquiry.
Explore the live landing pageWe began with Meta lead generation for businesses in England and Wales. Native forms gave prospects a direct route from the ad to an enquiry. AgencyAnalytics recorded 25 leads in July and 35 in August: 60 lead events from £1,959.38 of media spend, equivalent to £32.66 per lead.
The next phase moved the conversion journey onto the Loan Options website. Instead of completing a form inside Facebook or Instagram, prospects clicked through to a dedicated landing page with a calculator. The website-form campaign ran during September, alongside remaining native-form activity during the transition.
The calculator lets visitors choose a funding amount and preferred term, then select their trading and credit history. An immediate lender-fit indication gives them a reason to engage before sharing personal details. The rating is based on trading and credit history; amount, term, affordability and lender criteria still require individual assessment.
After the calculator, selectable questions gather turnover, sector, region and homeowner status before contact details. Breaking the journey into steps keeps each decision focused and helps the sales team understand the business behind the enquiry. The coral and charcoal design carries the Loan Options identity from the first screen to the form.
Named team members, lender information, customer reviews and a plain-language explanation of the process help visitors understand who they are dealing with. The page makes the broker’s role and the limits of the calculator clear. A defined follow-up step helps set expectations for the conversation after an enquiry.
We separated native-form performance from the website campaign in AgencyAnalytics. The native campaign recorded 76 lead events from £2,798.04, while the website campaign spent £748.41 and recorded 444 link clicks and 209 landing-page views. Its lead fields were blank at the reporting cut-off.
That establishes the native-form baseline and confirms traffic reaching the new experience. Website enquiry totals, qualified opportunities and funded loans need to be reconciled with the client’s sales records before judging the commercial impact of the switch.
“Top class, John and the team are great to work with. Patient, creative and responsive – wouldn’t hesitate to recommend.”
Your ads start the conversation. Your landing page should help move it forward.
GLO connects Meta Ads, conversion-focused design and interactive calculators to help prospects explain what they need before your team picks up the phone.
Book a free consultation to discuss your campaign, your enquiry journey and how you will measure success.
