British Bespoke Auctions Timeline
September 2025 - Ongoing
Services Selected
British Bespoke Auctions is a specialist auction house that values and sells high-end assets, from antique jewellery and vintage watches to silver and fine porcelain.
Their commitment to discretion and honesty ensures they achieve the best possible prices for high-value antiques, offering a personal service that sets them apart from high-volume competitors. While their auctions reach over 2 million buyers globally, their main challenge was securing high-quality consignments from sellers right here in the UK.
Despite a solid reputation, British Bespoke Auctions relied heavily on word-of-mouth and manual processes to find new consignors. This approach led to sporadic leads and missed opportunities.
They needed to pivot from low-value volume to high-quality consignments by targeting affluent sellers in areas like Henley-on-Thames and Windsor.
Their existing setup couldn’t effectively track where leads came from or tell the difference between a casual newsletter subscriber and a serious seller with high-net-worth items.
GLO partnered with British Bespoke Auctions to build a custom HubSpot CRM and a focused paid media strategy.
We didn’t just generate leads – we built automated workflows that filter traffic, separate sellers from buyers, and trigger deal pipelines the moment a valuation is booked. By combining targeted Google and Meta Ads with a fully integrated CRM, we turned manual tasks into a scalable revenue engine.
The GLO Effect
Google Ads Conversions Generated
Facebook Impressions
Cost Per Conversion
How We Did it
British Bespoke Auctions needed to swap low-value volume for high-quality consignments. Even though word-of-mouth was steady, they needed a proactive digital strategy to reach high-net-worth individuals. We mapped out a precise targeting plan:
We set up HubSpot as the central nervous system, moving from scattered manual lists to a centralised CRM. We engineered custom views in HubSpot to show critical lead data, like Original Traffic Source, at a glance.
We created campaigns across Google and Meta Ads to capture high-intent traffic, prioritising quality over quantity.
To build a true revenue pipeline, we connected marketing activity directly to sales outcomes. We created a logic flow where the Valuation Booked status automatically triggers a new Deal in the pipeline.
Updating the consignor experience was key. We moved the client away from paper-heavy processes using HubSpot’s document tracking and digital forms.
By combining precision ad targeting with HubSpot’s automated deal pipelines, we achieved a 9.62% conversion rate on Google Ads and generated 554+ high-intent conversions.
We also maintained an exceptional £6.90 cost per conversion, proving that high-quality lead generation doesn’t mean a hefty price tag.
The directors can now track deal turnover directly in HubSpot, ensuring every pound of marketing spend contributes to the auction house’s bottom line.
Like what you see? Good, us too!
Your marketing shouldn’t just generate noise – it should engineer revenue. Relying on manual spreadsheets for lead generation or failing to trace a high-value sale back to its ad source means you’re flying blind.
At GLO, we build complete revenue ecosystems. Our approach combines high-intent Paid Media strategies with bespoke HubSpot integration, ensuring every click is tracked, every lead is nurtured, and every deal is forecasted with precision. We turn disjointed data into a fully automated sales engine.
Whether you need to capture high-net-worth clients, automate your administrative workflows, or finally prove the ROI of your marketing spend, our team of technical specialists is here to help.
Ready to build a system that scales? Book your free, no-obligation consultation today and let’s engineer your growth.
