TV Aerial Specialists Timeline
September 2022 - June 2023
TV Aerial Specialists (TVAS) is a trusted UK business offering fast and affordable TV aerial and satellite services throughout the North West and Yorkshire. With the aim to reflect the high-quality services they provide and attract more inbound leads, owner Sean Howard approached GLO for advice.
It was immediately apparent to GLO’s digital specialists that the TV aerial company’s former website was lacking in both professionalism and functionality. The solution? An updated, responsive, and professional-looking website, designed to rank in search engine results pages (SERPs) and generate new business enquiries from the start.
Featuring expertly crafted search engine-optimised copy, clear navigation, and dynamic, location-specific web pages (pages that display different messages to different users, depending on key variables such as location or keywords), the new website has not only improved the company’s online visibility, but also offers an enhanced and more personal user experience – driving visitors to book an appointment, either via the phone or through a streamlined contact form.
The GLO Effect
Increase in keyword performance
Increase in search impressions
Increase in SEO traffic
How We Did it
Here at GLO, we know that successful web design starts with an in-depth understanding of your business. We worked closely with TVAS to establish their service offering, target audience, what they hoped to achieve with the new website, and any existing barriers to success – allowing us to create a website that was fully tailored to both their current needs and future ambitions.
GLO’s SEO Web Design service is driven by data. Laying the foundations for top-notch performance from day one, our SEO specialists conducted extensive industry, competitor, and keyword research – using the results to plan a sitemap in line with what TVAS’ target audience were searching for.
This data was then used to craft high-quality optimised copy for each and every web page, in order to drive traffic to the site and provide visitors with clear, up-to-date information about the company and their services. This included the creation of dynamic location pages, allowing us to target specific audiences throughout the North West and Yorkshire area.
With the pages laid out in writing, it was time to get designing. For this TV aerial company web design project, GLO’s experienced web designers worked to present the content in a way that was easy to digest and navigate. Consistent, UX-driven page layouts and a clear site structure make it easy for visitors to locate information, while considered ‘call to action’ (CTA) buttons encourage users to call or book an appointment via an accessible contact form, helping to boost conversions.
Featuring TVAS’ distinctive branding, the new website remains recognisable to existing customers, while the professional new design reflects the company’s high-quality service offering.
At GLO, we know that successful websites don’t just look great; performance is also key to ensuring a great user experience – keeping visitors on-site and increasing conversions.
Our experienced web developers worked to provide full functionality at every touchpoint, from a clickable ‘call now’ button and a user-friendly contact form, to the integration of a map showing engineer availability – all while ensuring unrivalled site speed and page loading times.
In just a few weeks, the website was fully developed and ready to launch – built to perform from the get-go.
Since launch day in June 2023, TVAS have enjoyed the GLO effect, day-in, day-out.
Thanks to our innovative combination of data-driven optimisation and creative flair, the site now rivals TVAS’ competitors, dominating local SERPs for key terms including ‘tv aerial specialists’, ‘tv bracket fitters’, ‘tv wall mounting South Manchester’, ‘tv cable repair near me’, ‘tv installation’, ‘tv satellite repair’, ‘tv wall mount specialist’, ‘tv antenna specialist’, ‘aerial services Yorkshire’, and more.
Combined with a user-friendly on-page experience, this has translated to an influx in enquiries and new business, providing an excellent return on investment for the TV aerial company.
Like what you see? Good, us too!
Here at GLO, we believe the best website designs don’t just look good – they’re built with SEO at their core.
If you’ve been dreaming of launching a standout site, designed to increase your online visibility and generate qualified inbound leads for your business, our experts can help. Our holistic SEO Web Design service provides optimisation, performance, functionality, and high-quality visuals – all rolled into one perfect package.
Team up with us, and our professional web designers and SEO experts will join forces on your behalf – combining technical prowess with creative flair to attract and convert visitors to new customers.
To start your SEO Web Design journey and join the ranks of TVAS, simply sign up for a free, no-obligation consultation today. Let’s make something great together!
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