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Transport Company Logo Design, Branding & Web Design Case Study

KDR European Timeline

May 2022 - April 2023

A New, Forward-Thinking Brand Identity & Website for Freight Company KDR European

KDR European is an independently owned freight forwarding company for European and UK domestic transport by road, based near the Port of Felixstowe. Having decided it was time to invest in a new and improved website that effectively showcased KDR’s services and professionalism, owner Robert Kersey embraced the opportunity to reimagine and solidify the company’s visual identity. 

KDR enlisted the help of GLO’s design and branding specialists to roll out a full rebrand that could stand the test of time and be implemented across both digital and physical touchpoints – from a new, fully optimised freight company website, to business stationery, advertising boards, uniforms, and vehicle graphics. 

GLO’s experienced designers delivered, coming up with a refreshed brand identity that embodies KDR’s offering and provides a bold new sense of direction moving forward.

Objectives

  • Reimagine and solidify KDR’s visual identity to reflect where the business is today. 
  • Design a new, distinctive logo that speaks of the company and stands out amongst competitors.
  • Develop a set of brand guidelines to provide direction and ensure consistency when implementing KDR’s new visual identity.
  • Design and launch an optimised website that showcases KDR’s services and professionalism, and supports the company’s expansion by generating leads and enquiries. 
  • Rank high in SERPs for relevant keywords/phrases to drive traffic to the new website.

Outcomes

  • A bold new visual identity that reflects where the business is today, stands out amongst competitors, and can support the company moving forward – ready to roll out across all brand communications.
  • An evolved, eye-catching logo that retains elements of KDR’s original branding so as to remain recognisable, while embodying both the company’s forward-looking attitude and practical offering as a European road freight specialist. 
  • Comprehensive yet easy-to-follow brand guidelines that highlight KDR’s professionalism and enhance the customer experience by ensuring consistency across all brand communications. 
  • A bespoke new website implementing KDR’s new visual identity – fully optimised for desktop and mobile, and ready to perform even before launch.
  • SERP success! KDR’s new website dominates search results for key terms including ‘KDR European’, ‘t1 form services’, ‘container haulage services’, ‘what is customs clearance’, ‘handballing services Felixstowe’, ‘next day pallet van to Europe’, ‘warehouse storage provider’, and more!

The GLO Effect

See the Stats

+ 1798.36%

Performance Index

+3016.66%

Search Impressions

+ 25

Top 10 Spots in SERPs

How We Did It: Our Transport Company Branding & Web Design Process

01

Discovery

Here at GLO, we know that successful branding starts with an in-depth understanding of your business goals and personality. We worked closely with KDR to establish what they wanted to achieve and get to know their audience and competitors, before devising an effective brand strategy to inform the creative process.

02

Brainstorming & Initial Concepts

With KDR’s goals, values, and audience in mind, our design team began brainstorming ideas and visuals for the freight company’s new visual identity. The rebrand needed to convey KDR’s forward-thinking attitude, stand the test of time, and be flexible enough to apply across an array of both digital and physical touchpoints. We then presented our initial concepts to the team at KDR, allowing us to build on their preferred creative direction.

03

Design & Development

With a creative direction approved, our designers worked to further develop the new visual identity, ensuring everything from colours and typography to image treatment and tone of voice was considered. Featuring ‘EU’ blue to highlight the connection with Europe, highly legible type to ensure readability, and chevrons as an icon to communicate both the efficient transport of goods and KDR’s forward-thinking attitude, the new branding is designed to be eye-catching, functional, and make a statement about what the company aims to achieve. We then put together a comprehensive brand guidelines document to provide direction when implementing KDR’s new image, ensuring consistent translation across all media.

04

Implementation & Web Design

With a new logo and brand guidelines ready to go, it was time to start working on KDR’s new website. GLO’s SEO copywriters worked alongside our design team to ensure consistent tone of voice and produce user-friendly content that would drive traffic to the site, targeting key transport industry search terms throughout. Combined with UX-driven page layouts, the new site is as informative as it is easy to navigate, driving visitors straight to an integrated contact form. 

As well as the new website, we also began rolling out the new visual identity across other brand touchpoints, including business stationery, advertising boards, uniforms, and vehicle graphics, creating a cohesive and memorable brand experience for customers.

05

Domination

Since launching the new website, KDR have enjoyed huge success. Thanks to built-in optimisation combined with distinctive and memorable branding that showcases KDR’s professionalism, the site has achieved incredible results, gaining first-page keyword rankings for numerous logistics company search terms. This translates to a consistent flow of qualified leads and conversions – keeping KDR moving forwards towards their business goals.

Discover KDR’s New Branding & Website for Yourself

Could You Be Our Next Branding & Web Design Client?


Schedule a Free Digital Marketing Consultation

You only have a couple of seconds to capture your audience’s attention and make a strong first impression online. Even if you have the best business in the world, if your branding isn’t up to scratch, you risk sending the message that you’re unprofessional, you cut corners, or you simply don’t care. Likewise, if your website is poorly designed, doesn’t function properly, or – worst of all – doesn’t show up in search results, you won’t attract the customers you deserve.

Whether you’re just getting started, or your brand simply needs a refresh, GLO’s experienced graphic designers are here to help bring your brand to life with a unique visual identity, expertly designed to perform across an array of media and devices, captivate your target audience, and drive results for your business. 

Team up with us, and we’ll work to create and implement a cohesive brand experience across multiple digital touchpoints, helping you win the trust, support, and loyalty of both new and existing audiences. 

To find out more about how our Branding and Web Design services can maximise your business’ potential, simply sign up for a free, no-obligation consultation today. Let’s make something great together!

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