December 2022 - June 2023
ServiceSight, powered by Protean Software Ltd, is an industry-leading job management application for small to medium field service businesses, providing an effective way to organise business operations. Protean Software approached GLO to design a new website promoting their comprehensive range of feature-rich job management solutions, with the intention to phase out their legacy application – Protean FSM – and increase sales of ServiceSight.
Protean Software’s current website was difficult to navigate, making it hard for users to locate information about their products. Visually, it featured Protean’s original orange and blue branding, meaning Protean FSM (their legacy product) was the primary focus, rather than ServiceSight (their new and improved field service management application).
In order to differentiate the company’s three job management systems (Protean FSM, ServiceSight, and ServiceSight Pro) and position ServiceSight as their primary offering, we delivered a transformative new ServiceSight-branded website that puts ServiceSight front and centre. Thanks to a user-friendly site structure, clear navigation, and up-to-date information about each application’s features, the new website makes it easy for users to determine and enquire about the most appropriate job management software for their needs, driving sign-ups and sales.
How We Did it
Here at GLO, we know that successful web design starts with an in-depth understanding of your business. We worked closely with Protean Software to establish their offering, target audience, what they hoped to achieve, and any existing barriers to success – allowing us to devise an effective strategy moving forwards.
Having understood the challenges the company was facing, we proposed a radical solution – a new, ServiceSight-branded website, designed to increase sales of their latest field service management application.
GLO’s SEO Web Design service is driven by data. Laying the foundations for top-notch performance from day one, our SEO specialists conducted extensive industry, competitor, and keyword research – using the results to plan a sitemap in line with what ServiceSight’s target audience were searching for.
This data was then used to craft high-quality optimised copy for each and every web page, in order to drive traffic to the site and provide visitors with clear, up-to-date information about all of Protean Software’s applications. This included the creation of a product questionnaire to help users determine the right job management solution for their business needs.
With the pages laid out in writing, it was time to get designing. For this job management software company web design project, GLO’s experienced web designers worked to present the content in a way that was easy to digest and navigate. Consistent, UX-driven page layouts and a clear site structure make it easy for visitors to locate information, while considered CTA buttons encourage users to request a demo via an accessible contact form, driving conversions and sales.
Featuring ServiceSight’s branding, the new website positions ServiceSight as Protean Software’s go-to field service management application, while still providing information and resources about the company’s legacy product – Protean FSM (as for some industries, this remains the most appropriate job management solution).
Unfortunately, prior to developing the new site, we were informed that Protean Software Ltd had been acquired by Joblogic – one of their biggest competitors. Therefore, the new website was never developed or launched.
Like what you see? Good, us too!
Here at GLO, we believe the best website designs don’t just look good – they’re built with SEO at their core.
If you’ve been dreaming of launching a standout site, designed to increase your online visibility and generate qualified inbound leads for your business, our experts can help. Our holistic SEO Web Design service provides optimisation, performance, functionality, and high-quality visuals – all rolled into one perfect package.
Team up with us, and our professional web designers and SEO experts will join forces on your behalf – combining technical prowess with creative flair to attract and convert visitors to new customers.
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