Healthcare Market Research SEO Copywriting: MediVoice Recruit

From the very beginning, we knew that maintaining a close-knit working relationship with MediVoice Recruit’s marketing team was essential to ticking all of the boxes. Starting with an in-depth discovery meeting, our head of content arranged fortnightly update and review meetings wherein everything from content to industry terminology and procedure was poured over – building brand expertise whilst ensuring complete accuracy and satisfaction across every word written.

Sometimes, finding the right words can be difficult. Luckily, data can make the process a whole lot easier. Before even putting pen to paper (or, in their case, fingers to keyboards), the GLO team worked to develop an extensive keyword and competitor research strategy, proposing a set list of relevant, highly-searched terms towards which they’d gear their final drafts. After working with the MediVoice team to whittle down the exact semantics and terminology surrounding their offerings, they settled on final keyphrases such as ‘healthcare market research recruitment’, and ‘ healthcare participant recruiter’ – aligning the focus of each page perfect with the precise search intent of ideal audiences. This long-lived research phase also offered further opportunities for our writing team to immerse themselves in the industry – allowing for the uncovering of competitor strategies and the development of yet more knowledge. By the time the final research papers were complete, they were raring to go.

After taking on the challenge of this complex subject matter, the GLO content team were more than ready to write brilliantly original content geared towards MediVoice’s split demographic. With a clearly established tone combining intelligence and accessibility, they opened their docs and got to work – first producing a sample in the form of the homepage. Delivering on the careful balancing act required in content marketing, the end result worked to engage both humans and AI across all target audiences, motivating HCPs, inspiring patients, capturing the attention of clients, and telling Google bots exactly where the site should be indexed. After passing through the MediVoice team for a thorough review, the green light was given, and work continued. Ultimately, a set of 15 informative, engaging, and uniquely MediVoice pages were drafted, edited, and submitted for review.

In such a tightly regulated, technical industry, nothing less than perfection is acceptable across any aspect of a project. Luckily for the MediVoice team, GLO strive for the same level of success. After completing the first drafts of content, our copywriters attended a string of meetings with MediVoice management, working through staff surveys, feedback presentations, and brainstorming sessions to ensure even the smallest elements of the content produced were both a true representation of the organization’s work and mission – alongside catering exactly to the clients’ unique sensitivities. After tweaking and editing, the content was finally ready to be published.

This project despite being one of our most niche and complex, has seen groundbreaking levels of success in SERPs. After being enveloped with a brand new SEO web design, our content team’s original, on-brand, and, most importantly, optimised content has helped Medivoice achieve significant visibility for key terms across the board (keyword performance index, anyone?), whilst convincing clients and recruits alike on-page of their industry prowess, expertise, and trustworthiness. In short, the research hours were worth it. We couldn’t be prouder to see their site flourish, and can’t wait to share in its future wins.