Perfume Company Web Design Case Study

Perfume Web Design Case Study: FM Perfume Group Timeline

March 2022 - Ongoing

Services Selected

From Top Notes to Top Spots in SERPs: FM Perfume Group's SEO Web Design

Direct sales perfume distributorship, FM Perfume Group, approached GLO seeking the sweet smell of SERP success. Having built an existing team of thousands across the UK, leaders Roy Strong and Julita Habet needed a reliable agency to take their online presence from lacklustre to legendary, supporting their continued growth via increased traffic and sign-ups.

The cornerstone of FM Perfume Group’s existing digital real estate, their website, was clearly hampered by an outdated design and lack of content. The solution? A brand new, on-brand build with heart notes of positive UX and CRO – the ultimate fragrance formula for success both in SERPs and on-page.

Featuring brand new pages created in line with prospect search intent, customised copy crafted for SEO, and clear CTAs placed within reach of all users, FM Perfume Group’s brand new website has worked to nurture both buyers and distributors straight from search results to sign-up, whilst their ongoing SEO retainer has helped them stay ahead of the competition and on top of industry trends.

Objectives

Create a brand new digital look. Create a sleek, user-friendly site that highlights FM Perfume Group’s beautiful branding featuring classic shades of black, white, and pastel pink.
Climb the SERP ladder. Deploy integrated and ongoing SEO strategies to secure top-tier rankings, positioning FM Perfume Group as a leader in the perfume direct sales sphere.
Sign-up surge. Fine-tune the user journey and calls to action to drive an increase in new user sign-ups.

Outcomes

A full digital revamp. GLO reimagined FM Perfume Group’s online presence, creating an elegantly designed website that captures the essence of the FM brand and invites a sensory journey for visitors.
Domination in SERPs. After collaborating with GLO, FM Perfume Group has solidified its online presence, capturing rankings on the first page of SERPs for more than 50 key terms and securing the #1 spot for over 10 of those terms.
Sign-up success! The newly reimagined website effectively encourages new user registrations. Streamlined navigation and compelling calls-to-action intuitively guide visitors to become part of the FM Perfume Group community.

The GLO Effect

See the Stats

484%

Increase in Organic Traffic

224%

Increase in Search Impressions

10+

Key Term Ranking #1 SERPS

How We Did it

Our Perfume Company Web Design Process

Discovery

At GLO, we believe that crafting a standout website begins with a deep-rooted understanding of our client’s unique brand and objectives. We got together with Roy and Jultia to get to grips with their current situation, needs, and aspirations. This deep dive allowed us to tackle existing obstacles and deliver a website that met their current objectives, setting the stage for future success.

Data

GLO’s SEO Web Design strategy effortlessly blends data-driven decision-making and design. From the get-go, our SEO experts delved into comprehensive research covering FM’s business landscape, emerging trends, competitors, and critical keywords. This data served as the blueprint for FM Perfume Group’s sitemap, ensuring perfect alignment between the final site’s pages, and what their prospective customers are actively searching for.

Armed with these insights, we meticulously crafted on-brand, SEO-optimised content designed to engage both search engines and customers, boosting rankings and conversion rates. Win-win!

Design

Once the site framework was set and content was written, GLO’s web designers took the stage to give life to FM Perfume Group’s new site. With a focus on marrying aesthetics and user experience, the team designed a visually compelling site with simple navigation.

Critical to the design were strategically placed ‘Call to Action’ (CTA) buttons intended to guide users towards signing up, seamlessly leading them to an accessible contact form for easy registration. The result is a website that not only captures FM Perfume Group’s signature elegance but also works towards their overarching goals.

Development

At GLO, we understand that an effective website is a perfect blend of form and function. While the aesthetics draw visitors in, it’s the performance that keeps them engaged and drives conversions.

Our expert development team engineered a seamless user journey from start to finish, providing full functionality at every touchpoint from CTAs to contact forms. In their capable hands, FM Perfume Group’s website was transformed from a concept to a live, high-performing digital asset fully operational and optimised from day one.

Domination

Ever since their site’s glamorous debut, FM Perfume Group have experienced the unique benefits of GLO’s expert touch. Employing a sophisticated blend of data-driven strategies and artistic flair, we revitalised their digital presence. The site now showcases a chic aesthetic featuring a tasteful blend of pink, black, and white, which perfectly aligns with the brand’s luxurious ethos.

But it’s not just about good looks. Our multi-faceted approach has effectively boosted the site’s search engine rankings, catapulting it towards coveted positions for important industry keywords. Enhanced with strategically placed ‘Sign Up’ call-to-action buttons and a refined, intuitive layout, the site has seen a surge in user interactions and memberships.

The success doesn’t stop there. After signing on for an SEO retainer, FM Perfume Group have been able to stay ahead of the game–winning SERP spots from top competitors and making new gains in trending terms via blog posts.