Perfume Company Web Design Case Study
Perfume Web Design Case Study: FM Perfume Group Timeline
March 2022 - Ongoing
Direct sales perfume distributorship, FM Perfume Group, approached GLO seeking the sweet smell of SERP success. Having built an existing team of thousands across the UK, leaders Roy Strong and Julita Habet needed a reliable agency to take their online presence from lacklustre to legendary, supporting their continued growth via increased traffic and sign-ups.
The cornerstone of FM Perfume Group’s existing digital real estate, their website, was clearly hampered by an outdated design and lack of content. The solution? A brand new, on-brand build with heart notes of positive UX and CRO – the ultimate fragrance formula for success both in SERPs and on-page.
Featuring brand new pages created in line with prospect search intent, customised copy crafted for SEO, and clear CTAs placed within reach of all users, FM Perfume Group’s brand new website has worked to nurture both buyers and distributors straight from search results to sign-up, whilst their ongoing SEO retainer has helped them stay ahead of the competition and on top of industry trends.
The GLO Effect
Increase in Organic Traffic
Increase in Search Impressions
Key Term Ranking #1 SERPS
How We Did it
At GLO, we believe that crafting a standout website begins with a deep-rooted understanding of our client’s unique brand and objectives. We got together with Roy and Jultia to get to grips with their current situation, needs, and aspirations. This deep dive allowed us to tackle existing obstacles and deliver a website that met their current objectives, setting the stage for future success.
GLO’s SEO Web Design strategy effortlessly blends data-driven decision-making and design. From the get-go, our SEO experts delved into comprehensive research covering FM’s business landscape, emerging trends, competitors, and critical keywords. This data served as the blueprint for FM Perfume Group’s sitemap, ensuring perfect alignment between the final site’s pages, and what their prospective customers are actively searching for.
Armed with these insights, we meticulously crafted on-brand, SEO-optimised content designed to engage both search engines and customers, boosting rankings and conversion rates. Win-win!
Once the site framework was set and content was written, GLO’s web designers took the stage to give life to FM Perfume Group’s new site. With a focus on marrying aesthetics and user experience, the team designed a visually compelling site with simple navigation.
Critical to the design were strategically placed ‘Call to Action’ (CTA) buttons intended to guide users towards signing up, seamlessly leading them to an accessible contact form for easy registration. The result is a website that not only captures FM Perfume Group’s signature elegance but also works towards their overarching goals.
At GLO, we understand that an effective website is a perfect blend of form and function. While the aesthetics draw visitors in, it’s the performance that keeps them engaged and drives conversions.
Our expert development team engineered a seamless user journey from start to finish, providing full functionality at every touchpoint from CTAs to contact forms. In their capable hands, FM Perfume Group’s website was transformed from a concept to a live, high-performing digital asset fully operational and optimised from day one.
Ever since their site’s glamorous debut, FM Perfume Group have experienced the unique benefits of GLO’s expert touch. Employing a sophisticated blend of data-driven strategies and artistic flair, we revitalised their digital presence. The site now showcases a chic aesthetic featuring a tasteful blend of pink, black, and white, which perfectly aligns with the brand’s luxurious ethos.
But it’s not just about good looks. Our multi-faceted approach has effectively boosted the site’s search engine rankings, catapulting it towards coveted positions for important industry keywords. Enhanced with strategically placed ‘Sign Up’ call-to-action buttons and a refined, intuitive layout, the site has seen a surge in user interactions and memberships.
The success doesn’t stop there. After signing on for an SEO retainer, FM Perfume Group have been able to stay ahead of the game–winning SERP spots from top competitors and making new gains in trending terms via blog posts.
Here at GLO, we believe the best website designs don’t just look good – they’re built with SEO at their core.
If you’ve been dreaming of launching a standout site, designed to increase your online visibility and generate qualified inbound leads for your business, our experts can help. Our holistic SEO Web Design service provides optimisation, performance, functionality, and high-quality visuals – all rolled into one perfect package.
Team up with us, and our professional web designers and SEO experts will join forces on your behalf – combining technical prowess with creative flair to attract and convert visitors to new customers.
To start your SEO Web Design journey and join the ranks of FM Perfume Group, simply sign up for a free, no-obligation consultation today. Let’s make something great together!
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