Mortgage Broker Web Design: Fees Free Mortgages

GLO kickstarted Fees Free’s journey towards a brand new site with a set of discovery meetings. Throughout these initial calls, our experts worked alongside Martin to determine an exact vision for each element of the design, from the content tone and visual aesthetics to overarching goals. After getting to grips with the Fees Free brand and direction, it was time to get going – putting first-time buyers and a revolutionary fees-free format at the forefront of our work.

SEO is at the core of everything we do. In order to establish Fees Free Mortgages as a power player in the UK mortgage market, our search experts worked to fine-tune every aspect of the site using best-practice SEO from the very beginning. Before even designing the webpages themselves, the GLO content team worked to uncover data surrounding the search intent of Fees Free’s key audiences – using the results to craft a high-performance keyword strategy built to move the new site up SERP rankings, fast. Post-analysis, writing fifteen pages of optimised content was next on the to-do list, with our head of content working hard to develop a simple, friendly, and approachable tone appropriate for first and fifth-time buyers alike.

After our on-brand written content was given the green light, it was time to begin constructing Fees Free Mortgages’ ‘new build’. Of course, every quality home is built upon a brilliant blueprint – and our SEO web designs are no different. For this mortgage broker web design project, GLO’s graphic design team worked closely with both our content writers and developers to achieve a careful balance of informative formatting and clean visuals, ensuring the user journey was as clear and intuitive as possible. Featuring everything from bespoke line art to story-driven imagery, we believe Fees Free’s new design tells the perfect story, from first searches to housewarming celebrations.

Although ‘kerb appeal’ can be everything in real estate, the same can’t be said for websites! Once we’d established a beautiful design, our development team got to work on the site’s functionality, ensuring its technical underpinning would work to support each and every moving part – from simple booking forms to complex calculators. With all elements tested and fully functional, it was time to complete the deal – handing over the ‘keys’ to Fees Free.

Though it’s early days yet, we like to think that the Fees Free Mortgages website is settling in well to its new digital space. Since its launch in September 2022, its performance has gone from strength to strength, gaining first-page keyword rankings across local SERPs for all-important terms including ‘Fees Free Mortgages’, ‘first-time buyer mortgages’, ‘free mortgage advice’, and more. Overall keyword performance has skyrocketed by X%.

For Martin and the team, these achievements in search translated directly to gains in click-throughs and conversions, allowing Fees Free Mortgages to help more first-time buyers than ever before make their first step onto the property ladder with ease.