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Google Ads & Social Media Advertising: TheSoapery

The Soapery Timeline

February 2022 - Ongoing

Transformative Beauty Ad Campaign for The Soapery

The Soapery is a company on a mission to bring top-notch cosmetics and skincare to all, without the premium price tag. From organic essential oils to ethically-sourced mica powders, their online store provides a one-stop shop for high-quality, all-natural ingredients. Following an influx of sales during the pandemic, owner Andy Knowles noticed a drop off and approached GLO to help increase their Google Ad campaign’s performance.  

GLO delivered, analysing data from the current beauty ad campaign to devise a new and improved, results-driven Google Ads strategy. The secret ingredient? A unique combination of data-driven insights and advanced technical know-how, allowing GLO’s Google Ads specialists to restore sales and scale the account, increasing The Soapery’s return on ad spend (ROAS) by a whopping 283%.

Objectives

  • Craft a high-performance Google Ads campaign to increase sales to levels experienced during the pandemic, and beyond!
  • Target previous website visitors with eye-catching social media remarketing ads across Instagram and Facebook. 

Outcomes

  • PPC performance. We’ve restored the Google Ad campaign’s performance to its previous peak and continued to scale the account ever since – generating an unprecedented number of sales and exceeding all of the client’s expectations. 
  • Exceptional Value. The campaign has dramatically increased The Soapery’s revenue, with a whopping 966% increase in conversion value and 283% increase in ROAS. 
  • Social Media Success. Targeted social media ads promoting The Soapery’s most popular products have helped turn previous website visitors into customers, resulting in additional sales and revenue.

The GLO Effect

See the Stats

+ 283%

Increase in return on ad spend (ROAS)

+ 966%

Increase in conversion value

How We Did it: Our Google Ads & Social Media Advertising Process

01

Discovery

After an initial discovery call with the client to help us understand the challenges the The Soapery was facing, GLO’s Google Ads specialists got straight to work – diving deep into existing data to devise an effective strategy moving forward. In doing so, we identified a number of ways to optimise the campaign and increase sales.

02

Targeting

Effective Google Ads campaigns are rooted in the successful targeting of relevant audiences and keywords. We worked collaboratively with The Soapery, combining goal-setting and data analysis to establish customer personas and target demographics, enabling us to create a customer-focused user journey. Following extensive analysis, we then compiled a list of keywords that were highly relevant to the needs of the target audience and most likely to lead to conversions.

03

Implementation & Optimisation

With a focus on cost-efficiency and user intent, GLO’s Google Ads specialists set about implementing our findings and optimising the campaign. Once complete, we continued to monitor its performance, using collected data to identify opportunities for further optimisation and ensure every element was working to drive maximum results for the business.

04

Social Media Advertising

Alongside the Google Ads, we created and managed a social media advertising campaign to target previous website visitors across Facebook and Instagram. Combining eye-catching visuals with smart ‘call to action’ buttons, the ads were effective in promoting The Soapery’s most popular products and driving traffic back to the online store – helping to generate additional sales and revenue.

05

Domination

Thanks to our unique combination of insight-led analysis and technical expertise, we’ve produced real and sustainable results for The Soapery. Since GLO began managing the cosmetics company’s ad campaigns, conversion value and ROAS have rocketed – delivering an unprecedented number of sales and a solid return on The Soapery’s investment in our services.

Hear It From Our Client

MR

John and the team have been fantastic throughout the whole process of building our new beauty salon business website. They have listened and fully understood what we wanted. Their SEO and conversion rate optimisation knowledge are top-notch, taking all the streets away from us. We absolutely love the end result. Highly recommended and we will be using their service again for our other businesses and future businesses we bring into our group. Huge thank you to all the team. Outstanding 👏🏻

Matt Rudman Owner of SMB Beauty

Could You Be Our Next Google Ads or Social Media Advertising Client?

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Schedule a Free Digital Marketing Consultation

Whether you’re looking raise brand awareness, boost sales, or simply maximise your marketing budget to its fullest potential, GLO’s experienced Google Ads and Social Media Advertising specialists are here to help.

In an increasingly crowded digital marketplace, it’s more important than ever to ensure your brand, products, and services are put in front of the people who want to see them most. 

Combining an in-depth understanding of your offering and target audience with eye-catching designs and advanced technical know-how, we craft successful advertising campaigns to help you cut through the noise and connect with your customers. 

In short, we make online advertising simple.

So, if you’re looking to unlock new audiences, acquire new customers, and accelerate business growth, simply sign up for a free, no-obligation consultation today. 

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