Google Ads & Social Media Advertising: TheSoapery

After an initial discovery call with the client to help us understand the challenges the The Soapery was facing, GLO’s Google Ads specialists got straight to work – diving deep into existing data to devise an effective strategy moving forward. In doing so, we identified a number of ways to optimise the campaign and increase sales.

Effective Google Ads campaigns are rooted in the successful targeting of relevant audiences and keywords. We worked collaboratively with The Soapery, combining goal-setting and data analysis to establish customer personas and target demographics, enabling us to create a customer-focused user journey. Following extensive analysis, we then compiled a list of keywords that were highly relevant to the needs of the target audience and most likely to lead to conversions.

With a focus on cost-efficiency and user intent, GLO’s Google Ads specialists set about implementing our findings and optimising the campaign. Once complete, we continued to monitor its performance, using collected data to identify opportunities for further optimisation and ensure every element was working to drive maximum results for the business.

Alongside the Google Ads, we created and managed a social media advertising campaign to target previous website visitors across Facebook and Instagram. Combining eye-catching visuals with smart ‘call to action’ buttons, the ads were effective in promoting The Soapery’s most popular products and driving traffic back to the online store – helping to generate additional sales and revenue.

Thanks to our unique combination of insight-led analysis and technical expertise, we’ve produced real and sustainable results for The Soapery. Since GLO began managing the cosmetics company’s ad campaigns, conversion value and ROAS have rocketed – delivering an unprecedented number of sales and a solid return on The Soapery’s investment in our services.