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Construction Company SEO Campaign: M Jarrald

M Jarrald Timeline

October 2021 - Ongoing

Services Selected

Building M Jarrald a Home at the Top of SERPs

The construction industry is moving forward – fast. Where word-of-mouth marketing was once the one and only way to keep jobs coming, the digital world has stepped in – swapping the grapevine for the world wide web. For M Jarrald Construction, harnessing the potential of this seismic shift was a top priority – but where to start? Three words: search engine optimisation. 

SEO is at the core of everything we do. Our talented team of optimisation experts love leveraging proven techniques to help ensure the organic growth of businesses of every size and sector, driving relevant traffic to all the right places. Whether you’re looking to improve your visibility in search or establish your business’ online presence, our SEO packages will help keep you a step ahead of the crowd.

M Jarrald, a Suffolk-based construction firm specialising in domestic extensions, conversions, renovations, and new builds, teamed up with GLO with one goal in mind: to be seen in SERPs. We were more than happy to help take their online presence to the next level – combining on and off-page optimisation techniques to amplify their reach. Read more to discover how we did it!

Objectives

  • A final fix. Review, refresh, and perfect every single technical element of M Jarrald’s website to ensure peak performance. 
  • Uncover and implement the construction industry’s top ranking keywords aross all content touchpoints. 
  • Put M Jarrald on the digital map with consistent directory additions.
  • Drive impressions, get conversions. Achieve improved visibility in search with first-page rankings for key local terms.

Outcomes

  • A full renovation. Our optimisation started with a snag inspection – or ‘SEO audit’ – to behold, taking into account on-page errors including broken links and internal 301 redirects before tackling image optimisation, heading hierarchies, and sitemap streamlining. The result? An ultra-functional site operating at lightning speed. 
  • Strong technical foundations. Keyword research is a cornerstone of good SEO. Our research team spent countless hours building a unique content strategy, uncovering, carefully selecting, and implementing the best possible industry-specific phrases across metadata and web pages, before taking things even further with a dedicated construction blog! 
  • Location, location, location. By auditing and creating directory listings with details including M Jarrald Construction’s NAP, the GLO team were able to ensure that their site appeared in all the right spots – keeping locals in the loop, boosting impressions, and increasing conversions. 
  • The ultimate goal. Since launching in October 2021, M Jarrald’s SEO campaign has helped the site claim over 10 first-page spots in SERPs for high-value search terms including ‘construction company suffolk’, ‘house extension builders suffolk’, ‘loft conversion company suffolk’, and more.

The GLO Effect

See the Stats

+ 800%

Performance Index

+ 150

Organic SEO Leads

+ 163k

Impressions and Counting

How We Did it

Our Construction Company Search Engine Optimisation Process

01

Remediation

When starting work on the M Jarrald site, performing an all-important final-fix was first up on our list – after all, before building on existing pages with brand new SEO efforts, the GLO team had to ensure their foundations were sound. Swapping spirit levels and safety goggles for a digital toolkit, we streamlined and submitted the sitemap, before tackling even the smallest on-page errors, from broken like to internal 301 redirects, earning a SEMRush score of over 98%. Not a bad way to kick things off! 

02

Research

With the site technically prepped and ready for some brand new additions, our optimisation specialists got to work, diving head-first into a refined keyword research and mapping process. Designed to help their newly refined pages climb the ranks of search engine results, this step uncovered hundreds of the industry’s best, most relevant terms and phrases – all of which we whittled down to a short list designed to take the site to new heights. With one primary and a handful of secondary keywords assigned to each page, digital domination was on the horizon. 

03

Realisation

Armed with a strong list of carefully sourced keyword and a site primed for editing, it was time for us to make the M Jarrald site GLO. Bringing all of our previous efforts to life, our specialists optimised every available touchpoint including metadata, heading hierarchies, body content, and images before using NitroPack to boost site speed beyond even the highest of expectations. But we didn’t stop there. Seeing further opportunity for use of our keyword data, the GLO team also implemented a fully-optimised blog and case study section – keeping the site up to date, on the ball, and at the top of rankings for relevant terms. 

04

Records

The importance of location – both online and offline – shouldn’t be overlooked. That’s why, at the next step of our construction company SEO process, our team created as many opporitnites for  the M Jarrald site to be found as possible, crafting and auditing directory listings in all the right places including consistent NAPs. The result? A huge set of relevant inbound links, boosted online authority, improved visibility, and, most importantly, more traffic.

05

Rolling Optimisation

Our work is never done. With our first set of on-site improvements installed and bringing M Jarrald more leads than ever before, our experts have kept their finger on the pulse of the construction industry, deriving data from Google Search console to track site and keyword performance – delivering regular, digestible reports to the client, and making regular updates designed to keep the site one step ahead at all times.

Hear It From Our Client

BG

‘I approached GLO for a rebrand, website re-design and SEO package. Right from the start, I felt like a priority. The way the team look after their clients is top-notch and the culture runs through the entire organisation, there wasn’t any idea or extra request that wasn’t met with enthusiasm and I was always kept informed of where the project was at. The quality of the website and brand that they have created for us is great. The website is beautiful and already ranking on the first page of Google searches, after less than a week! I could not recommend John and his team highly enough, and I can see us working with them for many years to come.’

Ben Grover Commercial Director, M Jarrald

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SEO is at the heart of everything we do, so if you want to amplify your online presence and achieve organic success with the help of an award-winning SEO agency, look no further. Team up with GLO, and we’ll work as an extension of your business to create a customised plan of action, and implement the latest industry techniques to keep you ahead of your competition, driving relevant traffic to all the right places. 

To start your SEO journey and join the ranks of M Jarrald, simply sign up for a free, no-obligation consultation today. Let’s make something great together.

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