M Jarrald Timeline
October 2021 - Ongoing
The construction industry is moving forward – fast. Where word-of-mouth marketing was once the one and only way to keep jobs coming, the digital world has stepped in – swapping the grapevine for the world wide web. For M Jarrald Construction, harnessing the potential of this seismic shift was a top priority – but where to start? Three words: search engine optimisation.
SEO is at the core of everything we do. Our talented team of optimisation experts love leveraging proven techniques to help ensure the organic growth of businesses of every size and sector, driving relevant traffic to all the right places. Whether you’re looking to improve your visibility in search or establish your business’ online presence, our SEO packages will help keep you a step ahead of the crowd.
M Jarrald, a Suffolk-based construction firm specialising in domestic extensions, conversions, renovations, and new builds, teamed up with GLO with one goal in mind: to be seen in SERPs. We were more than happy to help take their online presence to the next level – combining on and off-page optimisation techniques to amplify their reach. Read more to discover how we did it!
The GLO Effect
Organic SEO Leads
Impressions and Counting
How We Did it
When starting work on the M Jarrald site, performing an all-important final-fix was first up on our list – after all, before building on existing pages with brand new SEO efforts, the GLO team had to ensure their foundations were sound. Swapping spirit levels and safety goggles for a digital toolkit, we streamlined and submitted the sitemap, before tackling even the smallest on-page errors, from broken like to internal 301 redirects, earning a SEMRush score of over 98%. Not a bad way to kick things off!
With the site technically prepped and ready for some brand new additions, our optimisation specialists got to work, diving head-first into a refined keyword research and mapping process. Designed to help their newly refined pages climb the ranks of search engine results, this step uncovered hundreds of the industry’s best, most relevant terms and phrases – all of which we whittled down to a short list designed to take the site to new heights. With one primary and a handful of secondary keywords assigned to each page, digital domination was on the horizon.
Armed with a strong list of carefully sourced keyword and a site primed for editing, it was time for us to make the M Jarrald site GLO. Bringing all of our previous efforts to life, our specialists optimised every available touchpoint including metadata, heading hierarchies, body content, and images before using NitroPack to boost site speed beyond even the highest of expectations. But we didn’t stop there. Seeing further opportunity for use of our keyword data, the GLO team also implemented a fully-optimised blog and case study section – keeping the site up to date, on the ball, and at the top of rankings for relevant terms.
The importance of location – both online and offline – shouldn’t be overlooked. That’s why, at the next step of our construction company SEO process, our team created as many opporitnites for the M Jarrald site to be found as possible, crafting and auditing directory listings in all the right places including consistent NAPs. The result? A huge set of relevant inbound links, boosted online authority, improved visibility, and, most importantly, more traffic.
Our work is never done. With our first set of on-site improvements installed and bringing M Jarrald more leads than ever before, our experts have kept their finger on the pulse of the construction industry, deriving data from Google Search console to track site and keyword performance – delivering regular, digestible reports to the client, and making regular updates designed to keep the site one step ahead at all times.
‘I approached GLO for a rebrand, website re-design and SEO package. Right from the start, I felt like a priority. The way the team look after their clients is top-notch and the culture runs through the entire organisation, there wasn’t any idea or extra request that wasn’t met with enthusiasm and I was always kept informed of where the project was at. The quality of the website and brand that they have created for us is great. The website is beautiful and already ranking on the first page of Google searches, after less than a week! I could not recommend John and his team highly enough, and I can see us working with them for many years to come.’
Like what you see? Good, us too!
SEO is at the heart of everything we do, so if you want to amplify your online presence and achieve organic success with the help of an award-winning SEO agency, look no further. Team up with GLO, and we’ll work as an extension of your business to create a customised plan of action, and implement the latest industry techniques to keep you ahead of your competition, driving relevant traffic to all the right places.
To start your SEO journey and join the ranks of M Jarrald, simply sign up for a free, no-obligation consultation today. Let’s make something great together.
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