Beauty Salon Web Design: SMB Beauty

The first step to achieving SMB’s transformation was a total brand makeover. After a few initial discovery meetings with their team – from directors to beauticians, GLO’s very best graphic designers collaborated to bring to life a beautiful, spa-chic new logo and colour palette – both of which were used to inspire SMB’s physical salon renovation! With their vision on paper, it was time to get started.

The best websites integrate data at every touchpoint. Laying the foundations for top-notch performance from launch onwards, the GLO SEO team conducted extensive industry, competitor, and keyword research – using the results to plan and perfect a sitemap in line with search trends. This in-depth info was then used to craft optimised copy for each and every webpage – after all, when it comes to rankings, content is king! Targeting all the right terms, from ‘Brecon Beauticians’ to ‘CACI Facials’, the final product of their groundwork was 15 informative, action-inspiring, and on-brand webpages worth of ‘SEO copywriting’.

With the pages laid out in writing, it was time to get designing. For this beauty web design project, GLO’s graphic design gurus worked seamlessly to wrap our copywriters’ words in stunning, on-brand imagery crafted with the end-user in mind. Featuring a gorgeous palette of subdued rose pinks, sage greens, and chocolate browns anchored by clean, spa-inspired whites, the SMB site was truly a vision to behold. Its UX-driven page layout and carefully considered copy made it easy for our team to connect relevant services, leading visitors straight to its integrated appointment booking software. Creating the perfect image was vital to satisfying both the client and their customers in such an aesthetic-focused context, and we believe we nailed it.

In the salon industry, beauty is key – but we know it’s what’s on the inside that truly counts. This is especially true when it comes to our SEO web designs! GLO’s development experts took the time to ensure SMB Beauty’s backend worked in full support of our designers’ UX-driven pages, providing full functionality at every touchpoint – from simple buttons to complex booking forms. Their efforts brought each element of the site to life, shaping pages from the blueprint stage to launch-ready in just a few weeks.

Since launch day in January 2022, SMB Beauty have enjoyed the GLO effect, day-in, day-out. Thanks to our innovative combination of data-driven optimisation and creative flair, the site has continued to achieve incredible results, gaining first-page keyword rankings across local SERPs for all-important terms including ‘SMB Beauty’, ‘local beauty salon’, ‘nail salon’, ‘lash and brow bar’, ‘beauty salon’, ‘beautician’, ‘massage parlour’, and more. Overall keyword performance has skyrocketed by 944%.

These huge achievements in search translate directly to qualified leads and conversions for SMB, keeping appointment books packed and salon chairs full to this day!