SMB Beauty Timeline
July 2021 - January 2022
Opening originally as ‘SMB Beauty and Fitness’, this long-standing Brecon-based beauty salon and gym has offered clients a place to both workout and get their beauty fix since 2006. In 2021, after 15 years of operation and glowing reviews, owner Matt Rudman decided it was time for a transformation – making the decision to dedicate SMB entirely to beauty and wellness, and adopting the shorter name ‘SMB Beauty’.
SMB reached out to GLO with plans to roll out a full rebrand, complemented by a brand new, fully optimised beauty website that ranked at the top of SERPs, drove traffic, and included appointment booking/payment functionality. We delivered.
Our team used their extensive expertise in graphic design, web design/development, optimised copywriting, and SEO to craft an immersive online experience as beautiful as SMB’s salon results.
The GLO Effect
No.1 Spots in SERPs
How We Did it
The first step to achieving SMB’s transformation was a total brand makeover. After a few initial discovery meetings with their team – from directors to beauticians, GLO’s very best graphic designers collaborated to bring to life a beautiful, spa-chic new logo and colour palette – both of which were used to inspire SMB’s physical salon renovation! With their vision on paper, it was time to get started.
The best websites integrate data at every touchpoint. Laying the foundations for top-notch performance from launch onwards, the GLO SEO team conducted extensive industry, competitor, and keyword research – using the results to plan and perfect a sitemap in line with search trends. This in-depth info was then used to craft optimised copy for each and every webpage – after all, when it comes to rankings, content is king! Targeting all the right terms, from ‘Brecon Beauticians’ to ‘CACI Facials’, the final product of their groundwork was 15 informative, action-inspiring, and on-brand webpages worth of ‘SEO copywriting’.
With the pages laid out in writing, it was time to get designing. For this beauty web design project, GLO’s graphic design gurus worked seamlessly to wrap our copywriters’ words in stunning, on-brand imagery crafted with the end-user in mind. Featuring a gorgeous palette of subdued rose pinks, sage greens, and chocolate browns anchored by clean, spa-inspired whites, the SMB site was truly a vision to behold. Its UX-driven page layout and carefully considered copy made it easy for our team to connect relevant services, leading visitors straight to its integrated appointment booking software. Creating the perfect image was vital to satisfying both the client and their customers in such an aesthetic-focused context, and we believe we nailed it.
In the salon industry, beauty is key – but we know it’s what’s on the inside that truly counts. This is especially true when it comes to our SEO web designs! GLO’s development experts took the time to ensure SMB Beauty’s backend worked in full support of our designers’ UX-driven pages, providing full functionality at every touchpoint – from simple buttons to complex booking forms. Their efforts brought each element of the site to life, shaping pages from the blueprint stage to launch-ready in just a few weeks.
Since launch day in January 2022, SMB Beauty have enjoyed the GLO effect, day-in, day-out. Thanks to our innovative combination of data-driven optimisation and creative flair, the site has continued to achieve incredible results, gaining first-page keyword rankings across local SERPs for all-important terms including ‘SMB Beauty’, ‘local beauty salon’, ‘nail salon’, ‘lash and brow bar’, ‘beauty salon’, ‘beautician’, ‘massage parlour’, and more. Overall keyword performance has skyrocketed by 944%.
These huge achievements in search translate directly to qualified leads and conversions for SMB, keeping appointment books packed and salon chairs full to this day!
John and the team have been fantastic throughout the whole process of building our new beauty salon business website. They have listened and fully understood what we wanted. Their SEO and conversion rate optimisation knowledge are top-notch, taking all the streets away from us. We absolutely love the end result. Highly recommended and we will be using their service again for our other businesses and future businesses we bring into our group. Huge thank you to all the team. Outstanding 👏🏻
Like what you see? Good, us too!
Here at GLO, we believe the best website designs don’t just look good – they’re built with SEO and CRO at their core.
If you’ve been dreaming of launching a standout site, our experts can help. We’d love to bring your digital vision to life with our holistic SEO Web Design service. Think optimisation, performance, functionality, and beautiful visuals – all rolled into one perfect package.
Team up with us, and our professional web designers and SEO experts will join forces on your behalf to design a standout site – converting countless visitors to leads and customers with a combination of technical prowess and creative flair.
To start your SEO Web Design journey and join the ranks of SMB Beauty, simply sign up for a free, no-obligation consultation today. Let’s make something great together.
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