RPM Fuels & Tanks Case Study

Generating leads with E-Commerce Web Design & Development, SEO, CRO & Google Ads.
PROJECT DETAIL
Client
Client Info

RPM Fuels & Tanks is a UK based supplier of fuel storage tanks, fuel dispensing equipment and fuel management systems, with a notable e-commerce presence within their sector. Their specialists provide customers across the nation with high-quality fuel storage and dispensing solutions, offering products for both industrial and domestic use. In late 2020, they approached GLO seeking a modern, fully optimised e-commerce site paired with a sales-driven campaign including making use of both paid and organic reach. We delivered.

DATE

September 2020 – Ongoing

Services

Web Design, Web Development, SEO, SEO Copywriting, Google Ads & Conversion Rate Optimisation (CRO)

Their objectives were to:
  • Improve organic search rankings
  • Increase organic traffic
  • Use website redesign to increase sales on high-value items
  • Build and run an effective Google Ads campaign
Project outcomes:
  • Modern, fully optimised e-commerce site built of a foundation of SEO and CRO
  • E-Commerce inventory management system simplified through the integration of ‘Google Product Feed’
  • Enhanced E-Commerce integrated with Google Analytics
  • Intelligent, data-based Google Ads campaign set to optimise conversion value
The website looks great. For the design, we discussed different layouts and I’m very happy with the final result. It works well. Customers are only 2 or 3 clicks away from what they’re looking for. They did a very good job and listened to what I said. I highly recommend GLO.

We achieved results with a holistic E-Commerce design & development

Our wholesome approach to SEO, CRO and e-commerce web design and development helped us increase the product and category rankings for our client, boost daily impressions and more importantly, sales. 

1 – Dominating Search with Optimised Website Re-Design

Our experts know that ‘good’ web design won’t rank without a solid SEO strategy. That’s why we worked with RPM to deliver a tailored website redesign solution, allowing for the effective use of CRO and SEO throughout their site. This process helped boost the client’s product and product category page rankings significantly. In addition to this, our content specialists worked closely alongside our web designers to create data-led, optimised copy in the form of product descriptions and FAQs, further establishing RPM as an online authority on the topic of fuel storage, and helping dominate SERPs.

2 – Turning Visitors into Customers with CRO

Our digital marketing specialists paired web design with strong SEO and CRO strategies, working to convert site visitors quickly and effectively. We conducted extensive research surrounding keywords and phrases, developing a strong understanding of user intent, including only the highest performing and most relevant across both on-page and off-page content, increasing conversion rate significantly.

3 – Reaching Relevant Audiences with Google Ads

RPM Fuels & Tanks have been running a Google Ads campaign since 2008, to moderate effect. Their impressive web design, CRO and SEO results have inspired them to team up with GLO yet again in order to develop this existing PPC campaign. Thus far, our Google Ads specialists have set up advanced e-commerce integration, and imported a Google product feed to RPM’s Google Shopping Ads, ensuring the complete accuracy of all data supplied to Google, and allowing for the effective management of a ROAS campaign. This project is ongoing, and RPM couldn’t be in better hands. 

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