Marshall Gas Case Study

Generating leads with Web Design, SEO & CRO
PROJECT DETAIL
Client
Client Info

Marshall Gas is a Suffolk based family-run plumbing and heating business offering an extensive range of boiler services including new boiler installation, boiler repairs & servicing, heating and gas works, and MarshallCare. They reached out to GLO in search of an effective digital marketing strategy that would improve their organic search rankings, drive traffic, and increase in high-value conversions. We delivered.

DATE

April 2020 – Ongoing

Services

Web Design, SEO & Conversion Rate Optimisation (CRO)

Their objectives were to:
  • Improve organic search rankings on Google
  • Increase web traffic
  • Generate more high-value conversions across specific services
Project outcomes:
  • A redesigned website built to fully utilise CRO and SEO
  • 10x more daily impressions in just two months
  • 41.2k Google search impressions within two months
5*! What an amazing service we have had from John and his team. We could not be happier! Having had poor SEO advice in the past, we are now getting leads and which are converting to sales. Our website has had a makeover and already the figures speak for themselves. Thank you for being so on hand and understanding the changes we made and kept making, you have worked so hard on it. We would recommend you in a heartbeat, honest, reliable and friendly! Thanks again!

GLO’s Digital Marketing Strategy

Our wholesome approach to SEO helped us increase the rankings for our client and boost daily impressions by tenfold. We were able to achieve 41.2k impressions in just two months of work, which in the words of the client, meant that “the phone hasn’t stopped ringing”!

1 – Delivering a Website Built to Perform

Our experts know that ‘good’ web design won’t rank without a solid SEO strategy. That’s why we worked with Marshall Gas to deliver a tailored website redesign solution, allowing for the effective use of CRO and SEO throughout their site. This process helped boost page rankings significantly, taking daily site impressions from hundreds to thousands in just two months.

2 – Increasing Conversions with CRO

Our experts effectively-balanced on-page SEO with CRO strategies designed to inspire action. Our implementation of calls to action, data-driven FAQ sections, and additional content have helped Marshall Gas dominate Google’s search results pages, highly increasing the likelihood of relevant users clicking through to their website.

3 – Reaching Further Audiences using Google Ads

Marshall Gas’ impressive results have inspired them to team up with GLO yet again in order to develop their marketing strategy even further, reaching into the realm of PPC and Google Ads with the intent of targeting specific audiences with services offering higher profit margins, such as boiler installations and replacements. They couldn’t be in better hands.

Digital Marketing, Marshall Gas SEO Stats
Digital Marketing, Marshall Gas CRO Conversion Rate Optimisation Stats
Digital Marketing, Marshall Gas PPC Management

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