Fees Free Mortgages Case Study

Generating leads with Web Design, SEO, Google Ads & CRO
PROJECT DETAIL
Client
Client Info

Fees Free Mortgages are an independent mortgage broker experiencing significant growth. Their expert associates offer unbiased advice to customers throughout Suffolk and Essex, helping them find the most suitable deal for their needs. A longstanding client, Fees Free Mortgages have worked alongside the GLO team to build a comprehensive marketing strategy on the base of a single PPC campaign.

DATE

July 2019 – Ongoing

Services

Web Design, SEO, Social Media Marketing,  Google Ads, Marketing Automation, Content Marketing & Conversion Rate Optimisation (CRO)

Their objectives were to:
  • Generate high-quality leads through paid advertising (PPC)
  • Fine-tune and optimise the FFM website to improve rankings
  • Increase conversion rate using CRO
Project outcomes:
  • £140 decrease in the cost per conversion
  • 700% increase in the average conversions per day via PPC
  • 20x more daily impressions
John and the team at GLO helped me achieve the dream website for my new business. Generate Leads Online allowed me to focus on building my business whilst taking care of the digital marketing side. The result has been an intelligent website which is able to provide an insight into my visitors, which will be crucial in deciding on marketing strategies. As a new business start-up, John helped me by creating a plan which allowed me to achieve milestones and budget accordingly. John and the team at Generate Leads Online always came in within budget, and always well in advance of our agreed deadlines.

GLO’s Digital Marketing Strategy

1 – Increasing Conversions, and Decreasing Cost with Google Ads Management

We don’t like seeing marketing budgets being wasted. Our fully monitored PPC campaigns are built by results-centric experts to deliver the best return on advertising spend possible. Our PPC experts took Fees Free Mortgage’s average cost per conversion from £150 to as low as £10 per conversion using a data-driven strategy built on a foundation of continual optimisation and evolution, allowing for further investment, and continual growth at a fast rate – but that’s not the only benefit of professional PPC. Fees Free Mortgages now obtain 7 times more conversions at this highly reduced cost.

2 – Increasing Visibility with Search Engine Optimisation

SEO is at the core of everything we do. In order to improve organic rankings, increase site authority, and establish Fees Free Mortgages as a highly viable online presence, our search experts worked to fine-tune every aspect of their digital profile using best-practice SEO. GLO’s team used highly accurate data to inform each step of the optimisation process, from perfecting on-page technical SEO, to establishing an extensive, high-quality set of backlinks to authoritative websites within the mortgage niche, moving Fees Free Mortgage’s site up SERP rankings, fast. Using data gathered when implementing the first stage of this SEO strategy, our specialists worked to refine the client’s NAP consistency, and Google My Business listings, ensuring all content was available to their target audience across the buyer journey.

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