Eagle Training Case Study

Generating leads with Web Design, LinkedIn Automation, Content Marketing & SEO
PROJECT DETAIL
Client
Client Info

Eagle Training are a well-established Essex-based corporate training company with a passion for positive change. Their expert team train key figures and staff at companies such as Siemens, Ferrer Rocher and Yeo Valley, working to improve skills across leadership, management, sales, customer service, and presentation skills in an effective and sustainable manner.

Ian Henderson, Eagle Training’s director, teamed up with GLO to create and deliver a multi-faceted digital strategy built to drive traffic and generate high-quality leads.

DATE

Feb 2020 – Ongoing

Services

Web Design, SEO, Social Media Marketing, Content Marketing, Linkedin Automation & Email Marketing

Their objectives were to:
  • Generate more leads using social media
  • Establish online authority for the Eagle Training website
  • Improve organic search rankings
  • Convert web visitors into leads using web design
Project outcomes:
  • 4x more users derived from LinkedIn
  • Multiple site articles ranking 1st in Google search results
  • 15x more Google search impressions in 6 months
  • A website Eagle Training are proud of
John and Mark rebuilt our website to generate leads online and to say we are pleased with it is an understatement. John took the time to discover what we really wanted and then delivered a first-class service. We would recommend GLO to anyone who is interested in upgrading their digital marketing strategy.

Our Digital Marketing Strategy

1 – Engaging Relevant Audiences through Social Media Marketing and Linkedin Automation

Our specialists know that social media is a powerful marketing tool for B2B businesses. That’s why GLO’s first step in Eagle Training’s digital strategy focused on LinkedIn automation. Using a powerful combination of technological know-how and compelling content, we worked to automate key aspects of Eagle Training’s LinkedIn profile, helping to find and connect with valuable target audience members through the medium of ‘personalised’ direct messaging. This strategy increased the number of users visiting Eagle Training’s website from Linkedin by 4 times.

2 – Building Authority with Content Marketing & Blogging

Eagle Training’s director, Ian Henderson, believes in sharing value through his blog and YouTube channel. We tailored our content marketing strategy to enhance this vision, optimising all Eagle Training blog posts to include relevant, high-performing keywords and phrases. This data-centric strategy has helped take a number of blog posts from 5th page to 1st place in Google SERPs, further establishing Eagle Training’s online reputation as a leader in the corporate training industry, both in the UK and overseas.

Site authority can make or break your online presence. Through strengthening Eagle Training’s reputation in the eyes of algorithms, and increasing rankings, we’ve driven their click-through rate to new heights, achieving between 60 and 100 clicks per day.

3 – Improving rankings, & Increasing Traffic with SEO

SEO is at the core of everything we do. The third aspect of our bespoke digital marketing strategy focused on best-practice SEO, implemented with a focus on organically improving rankings, and driving the right driving traffic to the right places. Using an extensive and wide-spread backlinking strategy, alongside quality on-page SEO on a rebuilt website, we increased Eagle Training’s website visitors by 1500% in 6 months, with a 70% increase in impressions.

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