Distinction Wealth Case Study

Generating leads with Web Design, SEO & CRO
PROJECT DETAIL
Client
Client Info

Distinction Wealth are a property investment company with over half a decade of experience in helping clients increase their wealth through managed property investments. They approached GLO in February 2021 looking to redesign their old website. They were seeking a multi-page, visually attractive online presence that would attract more relevant organic search traffic and, of course, generate leads. We delivered.

DATE

February 2021 – Ongoing

Services

Web Design, SEO & Conversion Rate Optimisation (CRO)

Their objectives were to:
  • Design a modern-looking website optimised for keywords that give them a competitive edge in search results pages related to their industry
  • Generate qualified leads and encourage conversions using SEO and CRO
  • Expand their online presence with a Blog page to add value to their audience with content
Project outcomes:
  • An elegant, fully optimised website with user-friendly navigation
  • Website content geared towards relevant keywords and FAQ schema markup used to increase the chances of appearing in rich results
  • A Blog page ready for the Distinction Wealth team to share their expertise
GLO were introduced to me with a glowing recommendation by a close friend who had recently enlisted their services. I was extremely impressed with the work that they had completed on his behalf and as I happened to be in the market for a complete overhaul of my company brand and online presence, it was a no brainer to get in touch. From the outset John, Mark, Beth and the whole team were amazing. From the discovery stage, defining a clear roadmap, impeccable copy, a complete redesign of the brand and all things in between, GLO took the lead and produced an end product that exceeded all expectations. I look forward to working with them again very soon on another rebrand. I could not be happier with the results. I strongly recommend that anyone in the market for their digital marketing services get in touch right away.

We achieved results with Web Design, SEO & CRO

1 – Optimised Website Redesign

Having been presented with a clear vision of what the Distinction Wealth team wanted to demonstrate via the design and verbiage of the new website, the GLO experts were able to produce a modern, clean-cut design that offers an intuitive user experience through multiple pages. Each page is built to attract the right audience and increase conversions, which are tracked with fully set-up Google Analytics. Our use of colours and imagery reflects the premium service Distinction Wealth offer to their clients while the use of blocks breaks the content down into digestible chunks of useful information. 

2 – Search Engine Optimisation

To ensure the new website offers Distinction Wealth the ability to attract and generate highly qualified leads online, our experts undertook extensive keyword and competitor research. This not only informed our decision on the final sitemap layout but also helped our specialists produce content, titles and meta-descriptions that will help to improve the ranking of the website and increase the click-through-rate.

We aimed to further emphasize the expertise of the Distinction Wealth team by producing an extensive set of search data-led FAQs answering highly searched questions surrounding property investment, portfolio building, land development and other services they offer. Formating them with the FAQ structured data markup helps to bring this section up to the rich results in SERPs and encourage website visits from relevant browsers not necessarily aware of the client’s business.

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