B A Boyle & Son Case Study

Generating leads with Web Design, SEO & CRO
PROJECT DETAIL
Client
Client Info

B A Boyle & Son are a family-owned carpentry and construction business, delivering impressive workmanship across an expensive set of services. Composed of a highly skilled team of specialists with over 45 years of industry experience, B A Boyle & Son offer construction, carpentry, joinery, landscaping, and painting & decorating services to clients across the UK. They approached GLO seeking an effective way to increase and optimise their online presence, with no particular plan. We delivered a bespoke digital marketing strategy, built to generate high-quality leads.

DATE

July 2020 – Ongoing

Services

Web Design, SEO & Conversion Rate Optimisation (CRO)

Their objectives were to:
  • Design and launch an optimised website reflective of the client’s brand
  • Develop and implement an effective SEO strategy, generating leads and conversions
  • Improve organic search rankings on a local basis
Project outcomes:
  • Modern, 11-page website optimised for SEO and conversions
  • 60x more daily impressions in the first-month post-launch
  • B A Boyle have reported that they are inundated with leads and have had to dramatically increase their workforce
Struggling for words, we came to GLO wanting a full rebrand and a website that performs well in search. We had no idea of the direction we wanted to head in, or how we wanted the new design to look. Our lack of answers did not phase these guys one bit! Instead, they created a brand all of us at B A Boyle & Son LTD instantly fell in love with. The service provided is efficient, effective and most importantly welcoming. We have never needed a decent web presence before, or so we thought! GLO – Generate Leads Online has totally converted us and ‘generated us more leads online’ in such a short time than we thought possible. Top job lads, looking forward to working with you both moving forward. Fully recommended.

GLO’s Digital Marketing Strategy

1 – Delivering an Optimised Website Built to Perform

Prior to teaming up with GLO’s web design and SEO specialists, B A Boyle’s online presence was relatively limited, with the majority of their work derived from word-of-mouth. We sought to change that, with the first step in our digital marketing plan being the creation and launch of a modern, SEO-driven website truly reflective of the standard of the client’s work, and built to perform. Our team ensured this improved platform implemented an effective user journey, taking valuable customers from search results to lead form using optimised content, simple navigation, call-to-action-buttons and an automated inquiry process, from the homepage to FAQs. This combination of SEO, CRO, and web design increased impressions and conversions dramatically.

Though we’re big fans of data and optimisation, our team know the importance of flawless visuals. Our inclusion of well-placed portfolio pieces and an extensive gallery of completed projects presented B A Boyle & Son as a highly competent business, producing outstanding work across a number of set tasks, from bespoke balconies to pool construction.

2 – Building a Digital Presence with Search Engine Optimisation

For those looking to increase their online presence, a beautifully designed website is nothing without optimisation. The impressive results of B A Boyle & Son’s campaign are an outstanding example of just how beneficial the combination of professional web design and SEO can be. Prior to launch, our specialists conducted extensive research, allowing for the creation of on-page content, meta titles, and descriptions built to target high performance, relevant keywords set to boost the client’s digital profile to new heights. This strategy, in addition to on-page SEO, backlinking, and optimising for a local market resulted in the site receiving 60x more average impressions within the first month of launch.

Digital Marketing - B A Boyle Website Design
Digital Marketing - BA Boyle SEO Stats

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