All Trans Autos Case Study

Generating leads with Web Design, Social Media Marketing, Content Marketing & SEO
PROJECT DETAIL
Client
Client Info

All Trans Autos is a family-run car garage in Colchester with over 40 years of experience in vehicle servicing, automotive repair, and van hire. They brought the GLO team on board to increase leads and conversions through the creation of an effective digital marketing strategy across multiple channels, starting with building an optimised website whose quality truly reflected their business.

DATE

May 2020 – Ongoing

Services

Web Design, SEO, Social Media Marketing & Conversion Rate Optimisation (CRO)

Their objectives were to:
  • Redesign an existing webpage to effectively convert visitors to leads
  • Integrate the client’s site with an external booking system
  • Optimise conversion rate using landing pages
Project outcomes:
  • Functional, fresh new website designed to meet branding guidelines
  • Conversion of almost 90 users first-month post website launch
  • Fully integrated online booking system
  • Increased web traffic and clickthrough rate
All Trans Autos Ltd have recently had a website built and launched by GLO. The guys John and Mark are so passionate about what they do it really shines through in our website. Their customer service is amazing and nothing was too much trouble. They took on board what we wanted and the result is outstanding. Check it our for your self at https://alltransautos.co.uk/.

GLO’s Digital Marketing Strategy

1 – Delivering a Website Built to Perform

GLO’s previous collaborations with Bosch Car Service helped guide our specialists in their creation of an on-brand website design, built to increase conversions through optimally crafted UX. Our rejuvenated sitemap and web design matched client objectives precisely, offering a modern, functional experience with a modernised look.

2 – Increasing Conversion Rates with Functional UIn

Our integration of highly functional UI in the form of a step-by-step booking system helped put All Trans Autos miles ahead of their competition, allowing visitors to arrange a number of services quickly and easily. This automated addition reduced admin work, and lessened room for error, allowing for the smooth-running of their website, and garage. GLO’s specialists built the All Trans Autos site with conversion in mind, funnelling customers from results page to booking with a high success rate – with over 90 user conversions on the Bosch booking system within the first month of launch.

3 – Doubling Search Traffic with Best-Practice SEO

At GLO, we believe in giving our websites a head-start using proven SEO practices. Our specialists work to fully optimise every aspect of your website’s online presence, from on-page content to metadata, letting search engines fully comprehend and index every aspect of your business and services. This strategy was applied throughout our All Trans Autos site build and has continued to evolve post-launch, increasing daily search traffic by 50% on average. Our team used a combination of previous and present data to ensure our client stayed ahead of both online algorithm changes, and competitors.

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