Most narratives, fictional or otherwise, hinge on a basic three-act structure: a beginning, a middle and an end. Experimental avant-garde stuff notwithstanding, these rules are so universal that we take them for granted.

That’s why we’ve put together this blog post – including our very own basic SEO copywriting checklist for business owners. Whether you couldn’t make it to our workshop, want to add to your notes, or are simply in need of a refresher, we’ve got you covered.

Online content plays a much bigger role in the consumer journey now, than it did a few years ago. The internet has become an authoritative source of information for buyers and an avenue for marketers to advertise their products.

Content marketing will become increasingly more crucial in 2021. The setting to get good content marketing campaigns and content strategies are shifting and also the way content is generated has become a business concern.