In this blog post, the GLO team discuss helpful tips to optimise Google My Business listings and illustrate local SEO tips that help you show in the top of Google Maps and help your business rank higher in search engines.
As we move into the next week of lockdown many small business owners find themselves planning ahead to make sure they stay afloat during this period and come out stronger on the other side of the pandemic crisis. With more time on your hands, this is the perfect time to work smart to retain existing customers and prioritize the tasks that will see you thrive despite the downturn that the economists are expecting.
So what exactly could you be doing right now to help your business during, and beyond lockdown?
The obvious answer is (well to us anyway) – make sure you can be found online.
We’ve prepared 10 tips to improve your local SEO and optimise your Google My Business (GMB) listing. This will make your digital marketing more effective and help your business come back stronger after the coronavirus lockdown.
Google Maps is taking up more of the Google SERP (search engine results pages), especially for local searches. Being the most prominent free feature in search, it has never been more important to optimise your Google My Business location.
Google My Business is the universal marketing platform for Google Maps. Being universal, everyone has the same weapons in their arsenal in order to dominate local searches but not every business is reading our local SEO tips.
A lot of people assume that once you add information and photos to your listing then you are done, which is the opposite of the truth. Google has an algorithm that they use to determine which businesses stay on top of search results, and they always favour the business listings that are constantly updating their GMB.
Whether you like it or not, GMB features are becoming more prominent in search. It’s what you do to optimise your business listing within GMB that will separate you from your competition.
Setting up things in place that offset the negative effects of unexpected situations, such as the pandemic we are dealing with now, makes businesses stronger and more ready to remain profitable no matter what. As the pandemic has shown us, tending to your online presence and visibility is important to all businesses. As discussed, Google Maps and GMB features are taking up more and more of SERP and it’s never been more important to optimise your Google My Business and implement GLO’s local search tips. Use the time wisely and apply our 10 Local SEO tips to generate more leads online now and beyond the lockdown period.