Discover the influence of social media marketing with GLO. Our experts work to fully harness the power of social platforms, driving sales, increasing leads, and improving your business’ online presence using a proven combination of data-led campaigning and creative thinking across management, advertising, remarketing, and reporting.
We believe that social media is one of the most powerful tools available to businesses today, offering extensive promotional reach, and unlimited potential to increase online visibility. Whether you’re seeking continued and consistent social media management across a number of platforms, or a highly targeted social marketing campaign, GLO’s specialists have the skillset and enthusiasm needed to help ensure even your most ambitious goals are met.
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Social Media Marketing
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The GLO team know that a fully optimised social media presence can be key to the success of businesses in today’s digital environment. We also know that no two businesses are the same. That’s why we offer a number of social media marketing services, designed to meet the needs and requirements of businesses of all scale and scope. Discover more below;
Results Driven, Insight Led
As a leading UK digital and social media marketing agency, with a unique focus on ROI and insights, GLO is the perfect choice for those looking to propel their business’ online presence to the next level through the effective use of social platforms, from interactive powerhouses Facebook and Instagram, to networking giant, Linkedin. We’ll help improve every aspect of your digital profile, developing a highly successful strategy through combining data analysis and creativity in our fully optimised campaigns and posts.
Why Choose the GLO
Social Media Marketing Agency
We’re a dynamic team composed of a powerful mix of expert social media marketers, experienced content specialists, and professional web designers, combining knowledge and expertise to create results-focused, fully tailored digital marketing campaigns.
As a full-service digital marketing agency, we’re proud to deliver complete social media solutions to our clients, bringing together experts from a number of sectors to ensure your project is completed to the highest standard.
what we do
right on time
GLO Social Media Clients
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With a proven track record of successes, GLO has worked to provide social media management and campaigns for businesses and clients from a wide spectrum of industries and sectors on a national basis. Our services are comprehensive, our expertise is unrivalled, and our results speak for themselves – but don’t just take it from us. Discover what our clients have to say:
Trusted Social Media Agency
Social Media Marketing FAQ’s
What is organic social media marketing?
Organic social media marketing refers to the process of using unpaid social media tools to build an online presence, and engage with users. When implemented correctly, this technique can be highly effective for those looking to adhere to strict budgets - with the primary investment required being the time required for the creation of content, and for engagement with followers.
This organic form of marketing may be contrasted with paid social media marketing - referring to any content or advertisement influenced by monetary means - seen in, for example, Facebook’s ‘boost’ option, and sponsored posts. The most common method of payment for campaigns such as these is PPC - or pay per click.
What are the types of social media marketing?
There are a number of ways to segment social media marketing - the most obvious and general of these being dividing by organic and paid.
In addition to this, social media marketing may be further divided by content type, or actions available to take across various platforms, including video sharing (YouTube, Facebook, Vimeo, TikTok), photo sharing (Instagram, Pinterest, Snapchat), social networking (Facebook, LinkedIn) or microblogging (Twitter, Tumblr, Quora).
When deciding what types of social media marketing to include in your strategy, it is important to consider that your chosen platforms and content should suit the behaviour of your target audience - and that your content should be optimised for the specific platform you have chosen to upload it on.
What is a social media strategy?
A social media strategy is a plan outlining both the details of your social media campaign and your objectives. These strategies typically tie in with your business’ objectives and take into consideration your target market audience segments.
When creating an effective social media marketing strategy, our specialists use a combination of data science, and platform expertise to conduct in-depth research surrounding the behaviour of your target audience, the presence of your competitors across social media, and your business itself, before working to establish specific, relevant, and attainable goals in line with your business’ overall objectives.
Does social media increase sales?
Social media can be used to increase sales when optimised or used correctly. With many social media platforms, including Facebook and Instagram, now offering ‘buy’ buttons and direct selling options, this sales increase may be interpreted in a very direct sense. However, correctly optimised and active social media pages and posts can add to this increase through driving brand awareness and serving as an advertisement for your business, product, or service.
With many social media ad options offering specific formats built to encourage specific action - such as conversion, or lead generation, social media can absolutely be optimised to increase sales - but is generally thought of as a way to socialise with fans and customers first.
What is lead generation in social media?
Your social media marketing budget will depend on the strategy involved and the ratio of organic and paid marketing you decide to do on social. This, Lead generation, in the context of social media, refers to a number of activities undertaken with the intent of creating leads - or lines of contact with potential customers, likely to later convert. This type of advertising is generally paid and is best performed across platforms such as Facebook and Instagram - which offer targeted ad formats designed specifically for lead generation - many of which do not require the user to leave the social media platform.
As our name suggests, GLO specialises in lead generation. If you’re looking to optimise your social media strategy for lead generation, but aren’t sure where to start, get in touch with our specialists for further guidance - or to discuss your digital marketing ambitions.
What is a social media agency?
Social media marketing agencies work to develop and manage digital marketing campaigns across a huge number of social media platforms. Their specialists typically work to develop an understanding of your business and brand, before developing a suitable social media strategy built to meet the digital marketing goals of your business. They work to build a relationship between brand and customer, increasing engagement through posting and scheduling content, interacting with followers, managing account growth, preparing reports, and fine-tuning campaigns.
As a full-service digital marketing agency, GLO are proud to offer a set of social media marketing services, undertaken by our expert social media team. Looking to build your brand’s online presence in a meaningful way? Get in touch today.
What are vanity metrics?
Vanity metrics are a commonly discussed aspect of the ‘social media experience’. Typically defined as highly displayed metrics with no tangible impact on business or digital marketing goals, and that cannot effectively be used to inform further strategy, vanity metrics generally include follower counts, page views, and subscribers.
GLO’s social media team focus on actionable metrics - that’s what makes us different. Our specialists work to analyse and report on social media data that can be used to inform and refine - including click-through rates, and watch time. We’re proud to offer a set of social media marketing services, undertaken experts. Looking to build your brand’s online presence in a meaningful way? Get in touch today.
Is social media advertising effective?
Social media is a highly effective way to nurture a relationship between customer and brand - building trust and working to increase conversions - though often indirectly. The abundant number of social platforms available online - particularly those optimised for business use - can be used to increase conversion rates, drive traffic, generate leads, and establish further online authority when optimised or used correctly. With many social media platforms, including Facebook and Instagram, now offering ‘buy’ buttons and direct selling options, this conversion rate increase may be interpreted in a very direct sense. However, correctly optimised and active social media pages and posts can add to this increase through driving brand awareness and serving as an advertisement for your business, product, or service.
How much should I be spending on social media marketing?
Suggested social media marketing budgets and spends are highly dependent on the format and extent of the strategy implemented, alongside the ratio of organic vs paid tactics used - all of which are typically determined by your business’ overarching and marketing-specific goals.
GLO’s paid social media advertising services are designed to manage cost in a manner most effective to your goals (though some social media platforms specify a minimum ad spend over which we have no control). Our specialists will work to incorporate budget into your overall strategy, discussing your goals and limits in detail, and working to develop and suggest an effective social media marketing strategy best suited to your business requirements.
Is social media marketing worth it?
In short - social media marketing is not just worth it - it is often a requirement. An invaluable tool for those looking to build, establish or maintain their business’ online presence, social media offers both organic and paid marketing formats to suit products, businesses and services of all types, with many platforms offering facilities for advanced targeting. With the average person spending just over 2 hours on social media every day - apps and websites such as Facebook, LinkedIn, Instagram, Youtube, and Pinterest offer unmissable opportunities to build relationships between customer and brand and to meet a number of business objectives.
Looking to devise an effective social media marketing strategy, but don’t know where to start? Get in touch with GLO’s experts today.