SEO is often hailed as one of the most effective digital marketing strategies. An acronym for Search Engine Optimisation, SEO is a popular practice, which involves the use of a number of techniques to improve the visibility and search results rankings of websites of all scope and scale. This ongoing process encompasses elements such as keyword research & implementation, content optimisation, backlinking, site speed optimisation, and more. SEO, when used correctly, has the potential to dramatically increase web traffic and generate higher numbers of qualified leads, helping businesses across the globe build an effective online presence, and actively convert through increased visibility, and effective targeting.

SEO, when done correctly, can work well when applied to businesses of any size. As a highly accessible and flexible digital marketing strategy, SEO is well suited to small businesses looking to increase their online presence - though many larger businesses could not succeed without it.

SEO, even when applied in simple measures, is one of the best ways to take both a lesser-known website or small business to the next level, allowing for the creation of an increased online presence, and the effective targeting of relevant audiences, bringing in high-quality leads and increasing conversions. Discover our blog post on SEO and Google My Business for further tips on digital marketing for SMEs.

SEO is one of the best ways to drive traffic to your business’ website, organically - but its benefits don’t end there. When implemented correctly, SEO can effectively target more specific audiences through consideration of search intent, keyword selection, and optimised content - meaning the majority of increased traffic received is more likely to convert, helping your business grow. In addition to this search, optimisation can help you move ahead of your competitors through increased rankings, establish your website as an online authority in your sector, and improve UX. A long term, financially manageable, and quantifiable option, SEO is the digital marketing strategy of choice for businesses across the globe.

The term SEO encompasses a wide variety of techniques, all geared towards improving website rankings and driving increased organic traffic. The most commonly used include;
- UX improvement (ensuring fast load speeds, quality design, and responsiveness across all platforms)
- Optimising for alternative forms of search (including voice and video)
- Implementing a well-researched and effective keyword strategy
- Building a diverse and high-quality portfolio of backlinks (both internal and external)
- Creating high quality, optimised content (ideal in length and in content for the context)
- Optimising meta titles and descriptions for user intent

The above strategies doubly effective when combined with data collection and research.

SEO is one of the best ways to take your startup’s online presence from underwhelming to overperforming. Our optimisation expert’s top tips for those looking to build a solid strategy include;
- Conduct extensive keyword and competitor research. Consider the terms and phrases you’d like your website and pages to rank for, both short and long-tail
- Find high-quality, reputable links relevant to your industry, services or product to include within your website’s copy. This should help develop a backlink portfolio
- Don’t neglect technical SEO. Ensure your website is fully responsive, fast and user-friendly across all devices and platforms
- Ensure your online presence is consistent - this is especially important in directory listings, such as Google My Business
- Regularly post valuable, sharable, optimised content, created with user intent in mind.

SEO copywriting is a digital marketing strategy within the larger field of search engine optimisation. The term refers to the overall process of planning, creating, and optimising written content with the intent of achieving high SERP rankings and online visibility. Including SEO copywriting in your wider online strategy helps ensure that your website or business page answers the questions most commonly asked by your audience, providing a valuable source of information through the use of relevant keywords and phrases.

Looking to develop an effective SEO copywriting and content marketing strategy? Get in touch with GLO’s search specialists, or learn more here.

Optimising your website for search is one of the best ways to increase the number of leads it generates - primarily as a result of increased visibility. Here are some of our experts’ top tips for using SEO to generate leads online;
- Ensure both on and off-page elements of your website are optimised. This includes content, and meta titles and descriptions
- Claim all business listings and ensure your Google My Business page is updated and consistent
- Add a blog to your website, and update it regularly with valuable content relating to your target audience’s highly searched terms
- Optimise all on-page images using alt tags
- Ensure your website speed is sufficient

SEO is one of the best performing, most versatile digital marketing strategies available - one which our digital marketing specialists think of as the core of any successful online campaign of the website. Offering an organic, long-term, and flexible way to increase online visibility, drive web traffic, and generate more valuable leads, SEO is a worthwhile investment for businesses both large and small at any stage.

Looking to develop and implement an effective SEO campaign, but don’t know where to start? Get in contact with GLO’s search specialists today - we’ll help take your online presence to the next level.

WordPress is an innovative web design and development platform allowing for the implementation of a number of SEO techniques across almost all types of website. Listed below are a few of our web design and SEO team’s top suggestions for optimising your WordPress site for search;

- Ensure your web hosting service is reliable and offers a suitable loading speed. Google’s algorithms take this speed into consideration when ranking
- If using a theme, select one optimised for search engines
- Utilise and install SEO plugins such as Yoast
- Develop and implement clear, descriptive permalink structures
- Use relevant headers to organise your site and content
- Include a good number of relevant internal and external links throughout your site’s content
- Compress your images to optimise loading speed. Use alt tags to ensure search engine crawlers can correctly interpret them
- Write relevant content with audience search intent in mind

An SEO agency - often referred thunder the umbrella term ‘performance marketing agency’ - is a company specialising in search engine optimisation services. Employing a number of experts across all areas of SEO, these agencies typically offer a comprehensive service, including website audits, strategy development, implementation, and regular review, working to improve rankings, and drive traffic for businesses looking to establish, develop, or maintain their online presence.

Whilst Generate Leads Online is an SEO agency, we work to holistically deliver a number of digital marketing strategies, employing experts from across the industry in order to ensure our data-driven campaigns truly perform, generating more web traffic and more leads for your business.