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Targeted, data-driven, fully-tailored online advertising campaigns, designed to meet your business’ goals, and managed by experts.
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Best PPC Agency Suffolk
Best PPC Management Company Suffolk

Google Ads Management

Discover the power of expert PPC with GLO’s comprehensive in-house Google Ads management services, designed to meet the precise requirements of your business.

This high-performing campaign format combines data-driven insights with advanced technical knowledge to produce, maintain, and adjust active online advertisements targeted to a specific audience. Our unique approach allows for our distribution of focused, high-quality ads in a flexible and manageable manner. In short, if you’re looking to increase online awareness of your business, product, or service quickly, and within a set budget – our PPC services are the way to go.

We’ll work to establish, or rejuvenate your PPC campaign in a way that works for your business, with a heavy focus on the sustainable achievement of outstanding results.

We’re a Google Partner

The quality of GLO’s PPC management services hasn’t gone unnoticed – our consistent demonstration of expertise, alongside our satisfaction of Google’s Ad spending quotas, has earned us a Google Partner badge.

In addition to this, our PPC experts hold various certifications across a number of PPC platforms and specialisms, including Google Search Ads, Google Display Ads, Google Shopping Ads, Google Ads (Mobile), Google Analytics and Google My Business.

Google Partner London
Conversion Tracking
Google Ads Management
PPC Strategy
Google Ads Optimisation
Conversion Rate Optimisation

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    PPC, Step-by-Step

    GLO’s Google Ads Management Process

    We’re not in the business of guessing – our PPC management process is composed of a unique combination of insight-led data analysis, and advanced technological knowledge, with an end-goal of producing genuine, positive results, and exceeding client expectations.

    Our proven 12-step process takes PPC campaigns from underperforming to outstanding. Here’s how;

    Audit & Define Objectives
    Our PPC account managers take time to develop a full understanding of your business and objectives, before analysing any existing PPC accounts, and analytics from prior campaigns. This audit allows us to uncover points for development, existing strengths, and barriers to success. We’ll provide a detailed analysis of these findings, accompanied by action points required to build a successful campaign.
    Competitor Research & Analysis
    Competitor analysis is often the key to strategic breakthroughs. Using various intelligence tools, our PPC experts work to deconstruct and analyse the advertising campaigns of your strongest competitors, finding opportunities for advancement, and benchmarking your business in the paid media advertising space.
    Identify Audience & Search Terms
    Effective PPC campaigns are rooted in the successful targeting relevant audiences. GLO’s specialists work collaboratively with you, using a combination of goal-setting and data analysis to establish both customer personas and specific target demographics, allowing for the creation of a focused user journey.
    PPC Strategy
    Following extensive analysis, our team develop a clear understanding of the steps necessary for the creation of a successful, tailored PPC campaign. Using this understanding and previously gathered data, we compile a strategy document for you to sign off on – this document will be used as a plan until enough data is collected to reveal further opportunities for optimisation.
    Copy & Creatives
    Our creative team are experts in balancing creativity and technicality. Combining their exceptional copy skills and passion for data, they create compelling ad copy and banner visuals relevant to your target audience and built to inspire action. These ads undergo extensive testing and refinement to ensure high-quality scores, helping guarantee increases in PPC ROI.
    Set Keywords for Cost-Efficiency
    Copy is nothing without keywords. Our specialists use previously gathered data to apply the optimal mix of positive and negative keywords to all ad content, opting for those that offer a high degree of cost-efficiency and promising user intent. The performance of all keywords and phrases is monitored on a daily basis, meaning our teamwork actively to minimise wasted spend, and ensure our efforts are being directed towards the most effective, current PPC solutions.
    Build the PPC Campaign
    Our PPC management specialists are highly experienced in the construction of effective Google Ad campaigns of all scope and size. The extensive process of campaign building and launch is completed efficiently, and with minimal disruption, allowing you access to your PPC accounts, and retaining your direct relationship with their platforms.
    Monitor & Track
    Our experts are fully qualified in the use of a number of PPC performance monitoring softwares, including Google Analytics and Google Tag Manager. Our proper use of these tools ensures the complete accuracy of the data used in analysis and reporting, meaning we’re fully informed, and able to make the best decisions relating to PPC campaign strategy.
    PPC Optimisation
    Our continual optimisation sets us apart from other agencies. GLO utilise only the highest performing ads, keywords, and sources, whilst continually seeking to further optimise every aspect of your campaign.
    PPC Reporting
    We take pride in our numerous applications of data - using it to regularly report on all aspects of campaign performance and KPIs. The regular production and analysis of these reports help us keep our clients at the forefront of their respective online space, further evolving and optimising strategies as their situation evolves.
    Conversion Rate Optimisation
    Positive webpage performance is a key factor in the success of any PPC campaign, meaning our PPC account managers take CRO into account every step of the way. We work directly with clients, analysing external factors such as copy quality, page layout, and forms in order to suggest adjustments most likely to result in the increased success of your campaign, and optimum ROAS.
    PPC Strategy Review
    We believe a truly effective PPC campaign needs to evolve alongside the digital space it occupies. That’s why our experts dedicate their time to reviewing all active PPC campaigns on a regular basis, using collected data to determine the most effective strategies in place, alongside areas for improvement. In addition to this, we conduct a quarterly, in-depth review to determine all necessary significant strategy adjustments based on data analysis and insights.

    Results-Driven, Insight Led

    As a leading UK PPC agency specialising in Google Ad management, with a unique focus on ROI and insights, GLO is the perfect choice for those looking to propel their business’ online ad presence to the next level. We’ll help establish an effective and sustainable ad campaign using a combination of data-led strategy and certified technical expertise.

    Innovative Pricing System
    Using a unique system, GLO determines the price of PPC campaigns using your media spend, making online advertising more affordable than ever before, and allowing for further investment into your business’ growth.
    Data Driven
    We work with hard data - not assumptions. Using a powerful combination of proven techniques, data modelling, and scientific analysis, our PPC campaign managers work constantly to ensure every aspect of your campaign is optimised to its full potential.
    Backed by technology
    Our PPC account managers work using innovative technology and tools, allowing for comprehensive performance monitoring, and the automation of sophisticated management tasks - helping you maximise your return on advertising spend and investment.
    Proactive approach
    The GLO team is dedicated to continued education surrounding the fast-evolving digital space our projects inhabit. Our proactive nature helps us test the limits of PPC platforms, and keep our clients at the forefront of the industry, and one step ahead of the crowd.
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    Why Choose the GLO
    Google Ads Agency

    Think. Do. Deliver.

    We’re a dynamic team composed of a powerful mix of expert search marketers, experienced content specialists, and professional web designers, combining knowledge and expertise to create results-focused, fully tailored websites.

    Ready to get started?

    As a full-service digital marketing and PPC agency, we’re proud to deliver complete solutions to our clients, bringing together experts from a number of sectors to ensure your project is completed to the highest standard.

    We’re Lead
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    With a proven track record of successes, we’ve worked with businesses and clients from a wide spectrum of industries and sectors on a national basis to create and manage profitable and effective ads. Our services are comprehensive, our expertise is unrivalled, and our results speak for themselves – but don’t just take it from us. Discover what our clients have to say:

    I have had the pleasure of dealing with John Parnell of GLO. He has been more than helpful and has his communication throughout the work he provided for me was excellent. The final work he produced was exactly what I was looking for and I am happy to say I now have full confidence when providing me clients with professional looking Quotes/Invoices. 10/10 from start to finish Thanks again John and GLO!
    Craig Crozier Avatar
    Craig Crozier
    John has been our go to digital marketing professional for the last decade. I was completely naive to the world wide web but John explained it and how it could help my business in the long run in a way that I could understand. John is extremely talented at SEO, he has been my web design and helped me rank first in Google for 'Ipswich Plumber'. This has been a complete game changer for my business. I would recommend him to anyone looking for SEO, a web designer, Google Ads management and Facebook ads campaign management. Thanks again John
    Philip Parnell Avatar
    Philip Parnell
    Great service, very helpful and understanding of my specific requirements. Very happy with my Xero templates for my business.
    David Martin Avatar
    David Martin
    Great company to work with, get the job done and delivered a very slick web site.
    Stewart Dennerley Avatar
    Stewart Dennerley
    John, Rebecca and the rest of the team at GLO have been such a joy to work with through the whole process of building our Grade A website! Even at the very beginning the team knew exactly what we wanted to create and made the whole process a breath of fresh air. From our on boarding, design stages ,market research, SEO and finalisation we were in the loop with it all and given full control on the direction of the build. GLO have done an outstanding job of our website and all our extra marketing and we would highly recommend them to anyone looking for a new website. GLO has made a website that will truly help our business fly and live up to our name... PEGASUS! From all of us at Pegasus Doors, thanks!! Managing Director Toby Bursill
    Toby Bursill Avatar
    Toby Bursill
    GLO came highly recommended due to their expertise in SEO. They redesigned my website and improved our rankings significantly. They really know their game and I would certainly recommend them to others.
    Adam Muldoon Avatar
    Adam Muldoon
    I've collaborated on projects before, but the team at GLO were miles above the rest. The turn around time and professionalism coupled with the quality of work provided ensured the projects success. I would highly recommend!
    Sean Seddon Avatar
    Sean Seddon
    Outstanding service! John immediately dealt with everything that needed doing and sent me a report detailing the positive rankings. John is highly professional and kept in touch every step of the way. I highly recommend GLO. Thank you again John!
    Deborah Potts Avatar
    Deborah Potts

    Trusted Google Ads Agency

    Our PPC and Google ads specialists are experts in their craft – delivering bespoke, insights-driven websites to satisfied clients on a regular basis. Able to level the playing field between ‘big boys’ and SMEs, GLO’s fully certified PPC management team are trusted by hundreds of businesses to build and reinvigorate PPC campaigns of all sizes and scopes and excel at what we do.
    John Parnell GLO Generate Leads Online
    John Parnell
    Digital Director
    Online Lead Generation Agency GLO Beth Craig Suffolk
    Beth Craig
    Head of Content
    Rebecca Martin GLO Generate Leads Online
    Rebecca Martin
    Project Manager
    Kelly West GLO Generate Leads Online
    Kelly West
    Head of Social
    Emma Baker GLO Generate Leads Online
    Emma Baker
    Head of Design
    get Leads Online
    If you’re looking for a dynamic, results-driven PPC agency passionate about generating leads online, get in touch with GLO. Our specialist team will work holistically as an extension of your business, optimising every element of your online presence, and helping build or reinvigorate a Google Ads Campaign to perform beyond expectation.

      Google Ads FAQ’s

      What is Google AdWords in Digital Marketing?

      Google Ads is a widely used advertising platform developed by Google, allowing businesses to ‘bid’ on specific keywords in order to display clickable ads in a variety of formats across search engine results, mobile apps, and videos. Implemented in a PPC or ‘pay per click’ format, this format is often slightly pricier than long-term digital marketing strategies such as SEO, but is considered a faster way to get your business’ website or products in front of the right people.

      GLO most commonly uses Google AdWords to develop highly targeted ads allowing business’ websites to show up higher in search results than those using organic optimisation.

      Why use Google Ads?

      Google Ads is a highly effective PPC platform, available to businesses with almost any budget, allowing for the exact targeting of specific audiences, and full campaign optimisation. When implemented by professionals, Google Ads campaigns can be an extremely cost-effective way to drive traffic, and generate high-quality leads, with allowances made for campaign and budget control.

      Offering unique control over keywords, spend per day, and targeted audience, Google Ads and PPC campaigns are a highly effective way to ensure your business, product, or service is seen by relevant audiences in a timely manner, whilst harnessing search intent, and taking advantage of Google’s extensive reach.

      Which is better, PPC or SEO?

      SEO and PPC tend to work hand in hand, however, if deciding between one or another, the most suitable strategy for your business depends entirely on your objectives. Whilst SEO is a long-term, cost-effective slow-burner that builds a strong foundation for a host of digital marketing strategies, PPC offers a faster way of building your online presence, alongside the ability to target very specific audiences. This convenience comes at an added cost - with PPC campaigns generally costing more to maintain than long term SEO. With this being said, PPC professionals are generally able to run PPC campaigns optimally, keeping costs low, and conversion rates high.

      GLO advise implementing both SEO and PPC in your digital marketing strategy for the best possible results.

      Are Google Ads right for my business?

      Google Ads is a highly flexible platform for PPC advertisement, suited to budgets of all size. If optimised correctly, Google Ads can be an effective digital marketing strategy for any business but is particularly effective for businesses providing products or services with high Google search volumes.

      For further advice regarding whether or not Google Ads or PPC management would be a suitable digital marketing strategy for your business, get in touch with GLO. We’ll be happy to help develop and manage a PPC strategy tailored to the specific needs of your business.

      Should I use Google Ads or Facebook ads?

      The advertising platform most right for your business is generally determined by your specific goals. For those looking to raise brand awareness, and build a large online following, social media ads may be the right choice - offering models built to encourage brand loyalty. Alternatively, if you’re looking to generate sales and leads for specific products or services receiving high search volumes, Google ads tend to be the way to go. Many of our clients balance both Google ads and social media ads to effectively promote their businesses.

      If you’re unsure of which advertising platform best fits your business and objectives, get in contact with GLO. Our experts will be happy to make appropriate suggestions and get you on the right track.

      What are the benefits of PPC advertising?

      PPC advertising offers a wide number of benefits - helping businesses of all size and scope achieve their marketing goals, from increased brand exposure to lead generation. These benefits include;
      - Campaign speed - PPC is one of the fastest ways to get your business, product, or service in front of the right audience, often besting long-term digital marketing strategies such as SEO in the amount of time taken for campaigns to start performing
      - Tracking and management - Pay per click advertising platforms such as Google ads tend to offer significant amounts of up-to-date and accurate data relating to campaign performance, meaning campaign performance is easily measurable
      - Audience targeting - many PPC platforms and formats offer extensive opportunities for segmentation and testing, meaning you can work to ensure your message reaches the right audience
      - Budget flexibility - PPC’s ‘pay per click’ format allows individuals and professionals to retain tight control over campaign budgets, with the ability to set and alter budget and bids in accordance with performance in place. This allows specialists to bring the cost per conversion to as low a price as possible, whilst ensuring ads continue to perform.

      Do Google Ads work for small businesses?

      Google Ads is a highly flexible platform for PPC advertisement, suited to budgets of all size. If optimised correctly, Google Ads can be an effective digital marketing strategy for any business but is particularly effective for businesses providing products or services with high Google search volumes, and often implemented in the campaigns of small businesses looking to establish and build an online presence quickly.

      To further this, the vast amount of campaign and budget control offered by the Google Ads platform makes it a perfect option for small businesses looking to control spend across their digital marketing campaign.

      For further advice regarding whether or not Google Ads or PPC management would be a suitable digital marketing strategy for your small business, get in touch with GLO. We’ll be happy to help develop and manage a PPC strategy tailored to your needs.

      How many types of PPC campaigns are there?

      Pay per click advertising offers businesses a flexible and manageable form of online advertisement, built to drive traffic and generate leads on a fast and effective basis. Though PPC advertising is generally viewed as one service, it can be segmented into a number of sub-services or service types. Below are some of the most commonly used types of PPC;
      - Search advertising - commonly implemented using platforms such as Google Ads, search advertising places your website or ad at optimum points across SERPs.
      - Display advertising - offers a highly adjustable form of ad, displayed across a number of partner websites
      - Social media advertising - seen across a number of social media platforms, this form of PPC offers a number of ad formats with a variety of target actions
      - Remarketing - works to display ads to previous visitors or customers, increasing the likelihood of conversion
      - Google Shopping - places product advertisements in a carousel format at the top of Google SERPs.

      What is PPC advertising?

      PPC stands for pay-per-click - a popular model of online marketing allowing advertisers to upload ads across a number of formats. A fast way to get products and services in front of large audiences, PPC is thought to offer a more immediate return on investment compared to organic optimisation methods - but must be managed carefully to avoid large costs.

      PPC offers a faster way of building your online presence, alongside the ability to target very specific audiences. This convenience comes at an added cost - with pay-per-click campaigns generally costing more to maintain than long term SEO. With this being said, professionals are generally able to run PPC campaigns optimally, keeping costs low, and conversion rates high through continuous assessment of ROAS.

      What is remarketing?

      Remarketing is a highly effective PPC method most commonly used to target those who have previously visited, or purchased from your site - i.e. individuals with a demonstrated interest in your business or product likely to convert. Often seen in the format of ads featuring related or previously viewed products, pay-per-click remarketing helps keep visitors engaged with your business and can result in highly increased rates of conversion when employed correctly.

      Discover how GLO’s digital marketing specialists can help develop a remarketing campaign tailored to the exact needs of your business here or send us an email at We’ll be happy to help!


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      UK’S TOP Google Ads Agency

      Our work across the digital marketing sphere is recognised in awards distributed on both a national and international basis. GLO has most recently been recognised as a top digital marketing agency for 2021 by Clutch – the world’s leading rating platform for digital agencies, covering services from web design to PPC.