EMAIL Marketing Automation
Combining intelligent, data-driven segmentation, and creative content to bridge gaps in the buyer journey. GLO’s unique mix of insight-led thinking and strategic use of proven algorithms delivers effective content to the right audience, at the right time.
Best Email Marketing Agency Suffolk
Best Marketing Automation Agency Suffolk
Email Marketing Automation Suffolk
Email Marketing Automation Agency

We believe effective communication is key to continued success. Our email marketing specialists help businesses get closer to customers through personalised, personable campaigns.

GLO’s innovative email marketing automation strategies use data collection and segmentation to ensure your message is delivered to those who need to hear it. A highly effective tool built to continue the user journey outside of the boundaries of your website, intelligent email marketing works to capture and enhance every opportunity present throughout the buying journey, mirroring your business’ individual marketing funnel.

Our specialists work to create compelling email content, distributed on a basis of automated segmentation to valuable users for the best possible result. This cost-effective, lead-based strategy has been shown to produce ROI as high as 4200%. Convinced? We are.

Interested? Request a Callback

    Marketing Automation
    Email Marketing
    Content Creation
    Email Design
    Conversion Rate Optimisation
    Digital Marketing Consultants

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    Generating Leads Online with

    Email Marketing Automation

    As a leading UK email marketing agency, with a unique focus on ROI and insights, GLO is the perfect choice for those looking to propel their business’ user journey to the next level using a cost-effective, intelligent strategy. Our experts help improve every aspect of your email campaign and management, from targeting, to review.

    With 21% of sent emails opened within the first hour of delivery, developing an effective, manageable email marketing strategy has never been more important. Discover the power of data science and creativity, combined, with GLO.

    Get Closer to your Customers
    Highly personalised email marketing campaigns don’t just let you get to know the customer through data - they let the customer get to know you. Acting as a bridge between the stages of the buyer journey, segmented email marketing, when performed effectively, can create a strong attachment between consumer and brand. Our experts are highly experienced in developing a perfectly balanced email marketing strategy, built to encourage repeat custom.
    Evolving Campaigns
    Running email marketing campaigns across well-known platforms such as MailChimp allows for the collection of a vast amount of data, meaning our specialists can assess the performance of our strategy as a whole through analysis of open rates, link clicks, and more. To further this, our passion for segmentation allows for the development of a number of variations of one email and run A/B tests, establishing the most effective subject lines, copy, and most responsive audience demographics. This process of continual testing and reporting identifies areas for improvement and shifting trends on a regular basis, allowing our team to keep your campaign one step ahead, and helping you understand the habits of your audience.

    Target valuable audiences, with the right content, at the right time

    Marketing automation uses data and insight to further engage the consumer throughout the buying journey, delivering effective, personalised content to valuable audiences at just the right time. GLO utilises trusted platforms such as MailChimp to deliver;

    Targeted Campaigns
    Our automated marketing campaigns are far from impersonal. We use MailChimp to produce highly engaging campaigns, designed to meet the individual requirements of a number of audience segments, mirroring their position within your marketing funnel. Utilising an innovating tagging system, our specialists work to extensively categorise automatically segmented audiences, allowing for the complete optimisation of behavioural and content-based targeting strategies through analysis and testing.
    Automated Marketing
    We use intelligent tools marketing to assist in every step of the email campaign process through the creation of bespoke landing pages designed to segment your audience actively and effectively. This strategy allows for the creation of accurate consumer profiles, letting MailChimp software deliver emails designed to meet the needs of customers across stages of the buying process, and developing a strong relationship between customer and brand through the use of a CRM system.
    Accurate Insights, Reports & Analysis
    GLO understand the power of data, meaning we take every opportunity to produce insightful reports and analysis surrounding the performance of your automated email marketing campaign. By studying the insights of mail data on an individual and strategy-wide basis, our experts develop a comprehensive understanding of what works, and what doesn’t, helping inform our future optimisation, and zeroing in on the factors bringing you the best results.
    Email Marketing Automation 1

    Why Choose GLO’s
    Marketing Automation Agency

    Think. Do. Deliver.

    We’re a dynamic team composed of a powerful mix of expert search marketers, experienced content specialists, and professional web designers, combining knowledge and expertise to create results-focused, fully tailored digital marketing campaigns.

    Ready to get started?

    As a full-service digital agency with a passion for email marketing, we’re proud to deliver complete solutions to our clients, bringing together experts from a number of sectors to ensure your project is completed to the highest standard.

    We’re Lead
     driven
    We love
    what we do
    we deliver
     right on time
    We Are
    Certified
    Marketing Automation Agency UK
    Marketing Automation
    Email Marketing
    Email Campaign
    Best Digital Marketing Company

    Hear it from our Clients
    GLO Google Reviews

    With a proven track record of successes, GLO has worked with businesses and clients from a wide spectrum of industries and sectors on a national basis to create data-driven email marketing campaigns that really work. Our services are comprehensive, our expertise is unrivalled, and our results speak for themselves – but don’t just take it from us. Discover what our clients have to say:

    This is what a good employer looks like. If you value a positive working environment, want to learn at least a few new things every day, and want to immerse yourself in all the different facets of digital marketing (from PPC ads, to SEO, to website design and beyond) whilst earning qualifications, then this is your place. 10/10 would recommend, roll on the future!

    Callum Marshall Avatar
    Callum Marshall
    22/01/2021

    After noticing a slow down of new leads despite spending quite a lot of money of Google Smart Ads we contacted John at GLO.

    John was open and honest with us from the start and we tasked him with creating and maintaining an "expert google ad" with half the budget as our smart ads. Within days of John doing his thing we were inundated with new leads at a higher rate than ever before at half the daily cost.

    John, you are some sort of mystical digital marketing guru. If there's customers out there for your product/service, John is the man the help them find you!

    L L Avatar
    L L
    22/01/2021

    GLO is an amazing company to work for, offering a huge number of professional and educational opportunities across digital marketing, web design, and more. Their friendly, data-driven culture is ideal for those looking to combine their creative and analytical sides to produce genuine results. Highly recommended!

    Beth Craig Avatar
    Beth Craig
    22/01/2021

    The guys at GLO ,designed a new web site for my business, it was excellent and looked great .Cant thank them enough .Would recommend .thanks .

    R .A Harvey Avatar
    R .A Harvey
    05/01/2021

    Since moving our Google advertising to John and the team at GLO we have seen a month on month increase in sales and website traffic beyond what we thought would be possible. This combined with fantastic customer service, and a team who actually wanted to understand our business makes working with GLO one of the best decisions as a company we have ever made.

    Alexander Boggis Avatar
    Alexander Boggis
    07/11/2020

    The first day I met John Parnell, I liked him and knew it was going to be him to make our website, I didn't even think about price or competition I just thought GLO feels right and I haven't been disappointed, They are amazing and I'm so happy they are part of my own business Journey.
    I would recommend them in a heartbeat professional ,caring and very responsive to all ways of communication.

    Thank You so much generate leads online ❤

    John Bree Avatar
    John Bree
    23/10/2020

    John has done outstanding work for us. Being the sceptical sod I am I had him do a sample page to test the quality of works within a week his one obscure sample page was outperforming my homepage on google and winning me customers. Looking forward to working with you again soon!

    Adam Scott Avatar
    Adam Scott
    02/10/2020

    GLO have been running our ads for several months now and it has led to a positive ROI and lots of good quality leads. They also assisted in getting our website looking great and are always on hand to help out.

    Milo Dunne Avatar
    Milo Dunne
    29/09/2020

    Trusted Email Marketing Agency

    Our dedicated email marketing automation specialists are experts in their craft – delivering fully-optimised, insights-driven, automated email marketing campaigns to satisfied clients and customers on a regular basis. We’re trusted by hundreds of businesses to generate leads and increase traffic through effective targeting and high-quality content and excel at what we do.
    John Parnell GLO Generate Leads Online
    John Parnell
    Digital Marketing Director
    GLO Generate Leads Online Mark Chaskelson
    Mark Chaskelson
    Web Design Director
    GLO Generate Leads Online Kat Haladus
    Kat Haladus
    Marketing Manager
    Online Lead Generation Agency GLO Beth Craig Suffolk
    Beth Craig
    Content Specialist
    GLO Generate Leads Online Callum Marshall
    Callum Marshall
    SEO Consultant
    get Leads Online
    If you’re looking for a dynamic, results-driven digital marketing agency passionate about generating leads through email marketing, get in touch with GLO. Our specialist team will work holistically as an extension of your business, optimising every element of your online presence, and helping your website perform beyond expectation.

      Email Marketing FAQ’s

      What is meant by email marketing?

      Email marketing is a cost-effective and direct segment of digital marketing strategies, used by individuals and businesses across the globe to generate leads, drive traffic, and increase conversions. Whilst this technique is thought of by many as simply sending emails, the extent and complexity of your email marketing strategy are up to you - ranging from sending generic promotions to a pre-established mailing list, to the creation of targeted formats featuring content optimised for conversion.

      Offering a unique way to establish and build a connection with customers throughout the buying journey, whilst simultaneously offering a platform for promotion, email marketing balances promotion and connection highly effectively.

      What is the difference between email marketing and email automation?

      Email marketing and email automation are two very similar disciplines based on the same principle. Whilst email marketing relies solely on human work and insight to develop and implement effective messaging, automation delegates much of this process to highly intelligent algorithms. This delegation allows for the automatic segmentation and targeting of leads, ensuring emails received are personalised, and more likely to be opened (therefore more likely to result in conversion).

      In short, email automation lends itself to ensuring your message gets to the right people, at the right time - reducing your workload, and helping build a relationship between customer and brand.

      What free email marketing tools are there?

      There are a wide number of email marketing resources available online - each of which is built to help create, implement, or improve your campaign - generally including mailing list management, format creation resources, and automated segmentation and sending tools. With the vast majority of tools available offering a free trial or low-cost tier, there are many opportunities for you to establish which works best for your business’ strategy and objectives. Our specialists personally recommend Mailchimp, and MailerLite for those looking to run campaigns independently.

      Looking for a fully automated email marketing strategy delivered by professionals? Get in touch with GLO.

      How do you generate leads through email marketing?

      Email marketing offers a unique opportunity to balance building and nurturing a relationship between customer and brand, and inciting action - whether this be lead generation or conversion. Creating a channel of communication between company and customer at every stage of the buyer journey, email marketing offers a personalised and personable way to deliver important messages regarding any aspect of your business. In addition to this, much of the data collected during an email campaign can be tracked, collected, and analysed, allowing for the optimisation of emails, subject lines, and even product suggestions, helping increase the chance of conversion at every opportunity. To further this, email marketing can be used as a remarketing tactic, reaching out to customers with abandoned carts, or who have made a previous purchase.

      How do I grow my email subscriber list?

      A strong email subscriber list is the basis of every successful email campaign. There are numerous tactics to growing your email subscriber list - however, our specialists find that the most successful generally involve lead magnets of value to your target audience. For example, a common, highly successful tactic used in recent years involves offering a minimal discount to customers in exchange for their email address (e.g. 10% off for email subscribers). These lead magnets may be put in place across social media, and on-page on websites.

      Once subscribers have signed up, it’s important to keep them on your list. Work to send out content genuinely relevant to their profile, with compelling subject lines, and valuable information within.

      Does email marketing work?

      Email marketing is a longstanding service within the digital marketing sphere but has experienced a recent resurgence, proving itself as a highly effective way to cultivate and nurture the strong consumer-brand relationship sought after by many customers and ‘fans’ of businesses. With email automation offering increased forms of control and simplicity for those looking to manage, segment, and personalise, email marketing has never been more powerful. It’s often considered the digital marketing tactic of choice for those looking to get a strong message over to the right people, at the right time.

      Of course, a successful email marketing campaign requires extensive technical knowledge, attention-grabbing copy, and constant review. That’s where GLO’s email marketing specialists come in. Get in contact with us today to discuss your email marketing ambitions.

      What are the benefits of email automation?

      The benefits of email automation are significant. With programmes such as Mailchimp offering business owners and professionals more control over campaigns than ever before (whilst alleviating much of the work involved), automation has taken email marketing to the next level.

      Offering in-depth segmentation, and the ability to send personalised emails to specific audiences at critical points in the buyer journey, automation has helped contribute to email marketing’s whopping 4400% ROI, helping businesses grow without consuming a significant amount of their marketing budget - or their valuable time.

      Looking to develop and implement a strong automated email marketing strategy, but don’t know where to start? Get in touch with GLO’s email automation specialists to discuss your digital marketing goals.

      What is email automation?

      Email automation programs generally provide the ability to deliver personalised time or action triggered emails to automatically segmented user groups at key points in the buyer journey, helping build a strong relationship between customer and brand, and encouraging conversion. Automation delegates much of this process to highly intelligent algorithms, allowing for the fast and highly accurate targeting of leads, ensuring emails received are personalised, and more likely to be opened (therefore more likely to result in conversion).

      In short, email automation lends itself to ensuring your message gets to the right people, at the right time - reducing your workload, and helping build a relationship between customer and brand.

      How profitable is email marketing?

      Email marketing, when implemented correctly, is proven to be highly profitable, with a commonly reported potential ROI of up to 4400%. When fully automated, or supported by intelligent email marketing tools and resources, email marketing campaigns can operate on a highly targeted and personalised basis, utilising both segmenting and testing to ensure the best ROI possible.

      Looking to develop and implement a profitable automated email marketing strategy? Get in touch with GLO’s email automation specialists to discuss your digital marketing goals.

      How can I write good email content?

      Writing high-quality email content revolves around the delicate balance of a number of factions, including the avoidance of spam filters, buyer behaviour, and brand voice. Though this appears challenging, it is entirely possible to compose content meeting the needs of both email service providers, and customers. Our email marketing and content specialist have put together the following list of pointers to help improve your email content;
      - Write with your target audience in mind. In order to get your message across to the customer - they must want to read it. Include valuable content relevant to them
      - Use clear language and formatting that directly inspires action
      - Ensure some aspect of the email is personalised - email automation programmes can work to implement this through segmentation

      AWARD-WINNING

      Email Marketing Automation

      Email Marketing Agency Ipswich

      WHAT IS CLUTCH?

      Clutch is the leading ratings and reviews platform for digital marketing companies, email marketing automation agencies and other business service providers. Each month, over half a million buyers and sellers of services use the Clutch platform, and the user base is growing over 50% a year.

      UK’S TOP Email Marketing Agency

      Our work across the digital marketing sphere is recognised in awards distributed on both a national and international basis. GLO has most recently been recognised as a top digital marketing agency for 2021 by Clutch – the world’s leading rating platform for digital agencies, covering services from SEO to PPC.