Whether you’re seeking an effective SEO campaign, PPC management, or a search optimised website, our fully tailored, holistic approach can help your digital portfolio perform beyond expectation.
GLO partners with your business, representing your brand in the best way possible and fueling the growth of your business online, so it can succeed offline.
Why Choose the GLO
Digital Marketing Agency
We’re a dynamic team composed of a powerful mix of expert search marketers, experienced content specialists, and professional web designers, combining knowledge and expertise to create results-focused, fully tailored solutions, including SEO strategy, web design, ad campaigning, email automation, content marketing, and social media management.
As a full-service digital marketing agency, we can deliver a complete solution for our clients. We bring together digital marketing specialists from all areas of the business on to projects so that you can take full advantage of the knowledge and experience that our team has.
They’re masters of our respective crafts and are fully committed to ongoing cross-department learning, training, and qualification, ensuring their knowledge evolves as quickly as the digital space in which they operate.
The GLO team work together seamlessly from the planning process to project review, with one primary objective – getting you more leads. They’ll go above and beyond in order to ensure your business achieves its objectives and stays ahead of the competition.
Frequently Asked Questions
How to advertise your start-up business?
Creating an effective advertising strategy for a startup business can be a challenging, but ultimately rewarding process if completed using best practices. Our digital marketing specialists suggest the following tips to those looking to get their startup’s online presence off the ground;
- Make the most of free or low-cost online tools to organise, create, and implement strategic solutions.
- Ensure all of your directory listings are consistent
- Work to optimise your Google My Business
- Ensure your website is designed with user experience in mind and fully optimised
- Create content based on your target audience’s search intent
- Build awareness of your brand using appropriate social media platforms
What are the types of digital marketing?
The term digital marketing spans over a huge number of strategies. GLO’s digital marketing offering includes;
- SEO - An acronym for Search Engine Optimisation, SEO is a popular practice, which involves the use of a number of techniques to improve the visibility and search results rankings of websites of all scope and scale
- Content Marketing - Content marketing is a hugely important segment of digital marketing, offering direct answers and relevant content to target users, allowing businesses to both connect with, and convert their users.
- PPC - PPC stands for pay-per-click - a popular model of online marketing allowing advertisers to upload ads across a number of formats.
- Web design - Web design is a process of creating a design for a website, heavily involving both aesthetics, and functionality involving extensive planning, conceptualisation, and content implementation across all pages of a website under construction.
- Email Marketing - Email automation programs generally provide the ability to deliver personalised time or action triggered emails to automatically segmented user groups at key points in the buyer journey, helping build a strong relationship between customer and brand, and encouraging conversion.
What is a digital marketing strategy?
A marketing strategy is a plan outlining all digital marketing activities to be undertaken to meet a set of achievable overarching business, or marketing-specific goals (there is often much overlap between the two). This strategy should take into consideration a number of factors, including business strengths and weaknesses, audience behaviour, competition, and business goals.
A digital marketing strategy may involve or combine a number of activities and techniques, including SEO, PPC, content marketing, email marketing and social media marketing - and may be subject to review depending on online conditions, algorithm changes, and the extent to which data is collected throughout campaign runs.
Why is digital marketing important for small businesses?
Digital marketing is a highly adaptable tool, suited to businesses of all size and scope. If applied correctly, a well-developed digital marketing strategy can be particularly effective for small businesses looking to establish, build, or grow their online presence.
Whilst paid marketing tools offer a quick way for small businesses to get their products and services in front of the right audience, organic marketing provides a long-term method for growth (with many free options such as social media posting) for those looking to develop their business’ digital profile.
For further advice on what type of digital marketing service would be suitable for your small business, get in touch with GLO. We’ll be happy to help develop and manage a strategy tailored to your needs.
What are the benefits of digital marketing?
Digital marketing is a highly effective method of reaching and converting potential leads online, with the benefits of;
- Improving online authority and search engine rankings
- Encouraging audience engagement
- Increasing web traffic and conversion rates
- Generating high-quality leads
- Increasing brand awareness and credibility
Looking to develop an effective digital marketing strategy but don’t know where to start? Get in touch with GLO.
What is the most effective digital marketing tool?
There are a wide number of digital marketing resources available online - each of which is built to help create, implement, or improve your campaign - generally including graphic creation resources, content and SEO aids, organisational tools, and data collection platforms. With the vast majority of tools available offering a free trial or low-cost tier, there are many opportunities for you to establish which works best for your business’ strategy and objectives. Our specialists personally recommend the following;
Google Analytics - free analytics service offering in-depth site tracking
Google Console - service offering performance monitoring for owned domains
Mailchimp - marketing platform specialising in email marketing management and automation
Asana - adaptable online organisational platform
SEMRush - an all-in-one tool for marketing insights
Yoast - SEO plugin for WordPress sites
Looking for a fully automated email marketing strategy delivered by professionals? Get in touch with GLO.
What does digital marketing mean?
Digital marketing is generally defined as the use of digital tools and platforms such as the internet, social media, search engines, and email to establish, build, and reach customer bases with the common intent of promoting products, services, or businesses as a whole. Having evolved extensively alongside the internet and technology, digital marketing is now a highly prevalent service and sector, including a number of activities such as search engine optimisation (SEO), search engine marketing (SEM), pay-per-click advertisement (PPC) conversion rate optimisation (CRO), content creation, email marketing automation, social media marketing, and web design and development.
A modern tool with the power to take business’ online presence from unknown to outperforming, digital marketing is not to be overlooked.
How does digital marketing work?
In simple terms, digital marketing works by integrating digital channels and digital marketing techniques such as Search Engine Optimisation (SEO), Social Media Marketing (SMM), Pay Per Click (PPC), Conversion Rate Optimisation (CRO), Marketing Automation, Email Marketing with the intent of meeting measurable, specific goals (often in line with overarching business goals). Your exact digital marketing strategy should be tailored to these goals - meaning some techniques may be more suitable for your campaign than others.
These techniques, when implemented effectively, should work to improve a number of aspects surrounding your business’ online presence, including driving traffic to your website, (with many able to target specific potential customers of particular value), generating high-quality leads, building online authority, establishing trust between business and customer, and building a brand.
Discover GLO’s digital marketing services here.
Why is a digital marketing strategy important?
A digital marketing strategy is a plan outlining all activities to be undertaken to meet a set of achievable overarching business, or marketing-specific goals (there is often much overlap between the two). This strategy should take into consideration a number of factors, including business strengths and weaknesses, audience behaviour, competition, and business goals.
This strategy may involve or combine a number of activities and techniques, including SEO, PPC, content marketing, email marketing and social media marketing - and may be subject to review depending on online conditions, algorithm changes, and the extent to which data is collected throughout campaign runs.
Without a digital marketing strategy in place, businesses can often lack a sense of direction regarding their digital marketing goals, or surrounding their current online performance. It is hugely important to integrate a solid plan tailored to the goals and objectives of your business in order to implement and maintain digital marketing campaigns at any level.
What are the elements of a digital marketing strategy?
There are three primary elements to take into consideration when developing a digital marketing strategy - target audience, marketing objectives, and tactics. Whilst working to tailor proven formulas to your business’ precise requirements and restrictions, our specialists take time to examine target audience behaviour, whilst establishing a strong understanding of your business’ strengths, weaknesses, opportunities, and threats, allowing for the creation and implementation of a perfectly suited strategy, built to generate leads and achieve your goal KPIs.
Typically, activities undertaken as part of a digital marketing strategy include (but are not limited to);
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Web design
- Content marketing
- Email marketing automation
- Social media marketing and management
GENERATE LEADS ONLINE
Our experts work as an extension of your business, combining elements from across the digital marketing sphere to create a genuinely effective mix. Whether you’re a Fortune 500 company or a startup enterprise, we’ll take pride in helping you to generate leads online.
Trusted Digital Marketing Agency
GLO Google Reviews
With a proven track record of successes, we’ve worked with businesses and clients from a wide spectrum of industries and sectors on a national basis. Our services are comprehensive, our expertise is unrivalled, and our results speak for themselves – but don’t just take it from us. Discover what our clients have to say:
John & his team were extremely detailed and professional throughout our time working together. We had very tight deadlines which GLO were able to meet and turned our project around in a matter of weeks.
We have been using John and the team at GLO for more than a year now.Excellent service. Quality SEO.Highly recommend.
John and his team really bought into our vision. The product they delivered was excellent and the additional tweaks and changes as we developed our service was never an issue. Highly recommended
We have been using GLO for a couple of years now and we are still as pleased with their results as we were in the first few months. They communicate well, give sound advice and are extremely knowledgeable.I would recommend them to anyone looking to improve their ratings on the internet.All Trans Autos Ltd
A delightfully easy service delivered with passion and knowledge. Looking forward to working together in the future, and take advantage of the GLO effect! Thanks John.
We've been using John and the team at GLO for only 3 months now since moving to Ipswich and the level of quality SEO and professionalism they offer is extremely high and arguably unbeatable. Monthly/Quarterly catch ups, they keep you updated on every detail and the difference to our website is unmeasurable from when they started until now. Do not look any further i promise you wont be disappointed, and we can say that as Prior to GLO we went to another SEO company in Ipswich and my god we the difference is like night and day. Thank you GLO and here's to the next stage of SEO with your amazing team. ..!!!
It was a pleasure to work with GLO on the website for our rewards and recognition platform.The team is knowledgeable, friendly and professional and we were really happy with the final product, especially considering time constraints.
I approached GLO for a rebrand, website re-design and SEO package. Right from the start I felt like a priority. The way the team look after their clients is top notch and the culture runs through the entire organisation, there wasn’t any idea or extra request that wasn’t met with enthusiasm and I was always kept informed of where the project was at.The quality of the website and brand that they have created for us is great. The website is beautiful and already ranking on first page Google searches, after less than a week! I could not recommend John and his team highly enough, and I can see us working with them for many years to come.
Digital Marketing Agency
Data-driven, fully tailored, and lead focused, GLO’s unique mix of insight-led thinking and holistic technique keeps our digital marketing clients ahead of the crowd. We combine data science, technological ability, and creative flair to devise results-driven strategies and solutions for businesses across the UK. Whether you’re seeking an effective SEO campaign, PPC management, or a search optimised website, our fully tailored, holistic approach can help take your online presence to the next level.