Whether you’re seeking an effective SEO campaign, PPC management, or a search optimised website, our fully tailored, holistic approach can help your digital portfolio perform beyond expectation.
GLO partners with your business, representing your brand in the best way possible and fueling the growth of your business online, so it can succeed offline.
Why Choose the GLO
Digital Marketing Agency
We’re a dynamic team composed of a powerful mix of expert search marketers, experienced content specialists, and professional web designers, combining knowledge and expertise to create results-focused, fully tailored solutions, including SEO strategy, web design, ad campaigning, email automation, content marketing, and social media management.
As a full-service digital marketing agency, we can deliver a complete solution for our clients. We bring together digital marketing specialists from all areas of the business on to projects so that you can take full advantage of the knowledge and experience that our team has.
They’re masters of our respective crafts and are fully committed to ongoing cross-department learning, training, and qualification, ensuring their knowledge evolves as quickly as the digital space in which they operate.
The GLO team work together seamlessly from the planning process to project review, with one primary objective – getting you more leads. They’ll go above and beyond in order to ensure your business achieves its objectives and stays ahead of the competition.
Frequently Asked Questions
How to advertise your start-up business?
Creating an effective advertising strategy for a startup business can be a challenging, but ultimately rewarding process if completed using best practices. Our digital marketing specialists suggest the following tips to those looking to get their startup’s online presence off the ground;
- Make the most of free or low-cost online tools to organise, create, and implement strategic solutions.
- Ensure all of your directory listings are consistent
- Work to optimise your Google My Business
- Ensure your website is designed with user experience in mind and fully optimised
- Create content based on your target audience’s search intent
- Build awareness of your brand using appropriate social media platforms
What are the types of digital marketing?
The term digital marketing spans over a huge number of strategies. GLO’s digital marketing offering includes;
- SEO - An acronym for Search Engine Optimisation, SEO is a popular practice, which involves the use of a number of techniques to improve the visibility and search results rankings of websites of all scope and scale
- Content Marketing - Content marketing is a hugely important segment of digital marketing, offering direct answers and relevant content to target users, allowing businesses to both connect with, and convert their users.
- PPC - PPC stands for pay-per-click - a popular model of online marketing allowing advertisers to upload ads across a number of formats.
- Web design - Web design is a process of creating a design for a website, heavily involving both aesthetics, and functionality involving extensive planning, conceptualisation, and content implementation across all pages of a website under construction.
- Email Marketing - Email automation programs generally provide the ability to deliver personalised time or action triggered emails to automatically segmented user groups at key points in the buyer journey, helping build a strong relationship between customer and brand, and encouraging conversion.
What is a digital marketing strategy?
A marketing strategy is a plan outlining all digital marketing activities to be undertaken to meet a set of achievable overarching business, or marketing-specific goals (there is often much overlap between the two). This strategy should take into consideration a number of factors, including business strengths and weaknesses, audience behaviour, competition, and business goals.
A digital marketing strategy may involve or combine a number of activities and techniques, including SEO, PPC, content marketing, email marketing and social media marketing - and may be subject to review depending on online conditions, algorithm changes, and the extent to which data is collected throughout campaign runs.
Why is digital marketing important for small businesses?
Digital marketing is a highly adaptable tool, suited to businesses of all size and scope. If applied correctly, a well-developed digital marketing strategy can be particularly effective for small businesses looking to establish, build, or grow their online presence.
Whilst paid marketing tools offer a quick way for small businesses to get their products and services in front of the right audience, organic marketing provides a long-term method for growth (with many free options such as social media posting) for those looking to develop their business’ digital profile.
For further advice on what type of digital marketing service would be suitable for your small business, get in touch with GLO. We’ll be happy to help develop and manage a strategy tailored to your needs.
What are the benefits of digital marketing?
Digital marketing is a highly effective method of reaching and converting potential leads online, with the benefits of;
- Improving online authority and search engine rankings
- Encouraging audience engagement
- Increasing web traffic and conversion rates
- Generating high-quality leads
- Increasing brand awareness and credibility
Looking to develop an effective digital marketing strategy but don’t know where to start? Get in touch with GLO.
What is the most effective digital marketing tool?
There are a wide number of digital marketing resources available online - each of which is built to help create, implement, or improve your campaign - generally including graphic creation resources, content and SEO aids, organisational tools, and data collection platforms. With the vast majority of tools available offering a free trial or low-cost tier, there are many opportunities for you to establish which works best for your business’ strategy and objectives. Our specialists personally recommend the following;
Google Analytics - free analytics service offering in-depth site tracking
Google Console - service offering performance monitoring for owned domains
Mailchimp - marketing platform specialising in email marketing management and automation
Asana - adaptable online organisational platform
SEMRush - an all-in-one tool for marketing insights
Yoast - SEO plugin for WordPress sites
Looking for a fully automated email marketing strategy delivered by professionals? Get in touch with GLO.
What does digital marketing mean?
Digital marketing is generally defined as the use of digital tools and platforms such as the internet, social media, search engines, and email to establish, build, and reach customer bases with the common intent of promoting products, services, or businesses as a whole. Having evolved extensively alongside the internet and technology, digital marketing is now a highly prevalent service and sector, including a number of activities such as search engine optimisation (SEO), search engine marketing (SEM), pay-per-click advertisement (PPC) conversion rate optimisation (CRO), content creation, email marketing automation, social media marketing, and web design and development.
A modern tool with the power to take business’ online presence from unknown to outperforming, digital marketing is not to be overlooked.
How does digital marketing work?
In simple terms, digital marketing works by integrating digital channels and digital marketing techniques such as Search Engine Optimisation (SEO), Social Media Marketing (SMM), Pay Per Click (PPC), Conversion Rate Optimisation (CRO), Marketing Automation, Email Marketing with the intent of meeting measurable, specific goals (often in line with overarching business goals). Your exact digital marketing strategy should be tailored to these goals - meaning some techniques may be more suitable for your campaign than others.
These techniques, when implemented effectively, should work to improve a number of aspects surrounding your business’ online presence, including driving traffic to your website, (with many able to target specific potential customers of particular value), generating high-quality leads, building online authority, establishing trust between business and customer, and building a brand.
Discover GLO’s digital marketing services here.
Why is a digital marketing strategy important?
A digital marketing strategy is a plan outlining all activities to be undertaken to meet a set of achievable overarching business, or marketing-specific goals (there is often much overlap between the two). This strategy should take into consideration a number of factors, including business strengths and weaknesses, audience behaviour, competition, and business goals.
This strategy may involve or combine a number of activities and techniques, including SEO, PPC, content marketing, email marketing and social media marketing - and may be subject to review depending on online conditions, algorithm changes, and the extent to which data is collected throughout campaign runs.
Without a digital marketing strategy in place, businesses can often lack a sense of direction regarding their digital marketing goals, or surrounding their current online performance. It is hugely important to integrate a solid plan tailored to the goals and objectives of your business in order to implement and maintain digital marketing campaigns at any level.
What are the elements of a digital marketing strategy?
There are three primary elements to take into consideration when developing a digital marketing strategy - target audience, marketing objectives, and tactics. Whilst working to tailor proven formulas to your business’ precise requirements and restrictions, our specialists take time to examine target audience behaviour, whilst establishing a strong understanding of your business’ strengths, weaknesses, opportunities, and threats, allowing for the creation and implementation of a perfectly suited strategy, built to generate leads and achieve your goal KPIs.
Typically, activities undertaken as part of a digital marketing strategy include (but are not limited to);
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Web design
- Content marketing
- Email marketing automation
- Social media marketing and management
GENERATE LEADS ONLINE
Our experts work as an extension of your business, combining elements from across the digital marketing sphere to create a genuinely effective mix. Whether you’re a Fortune 500 company or a startup enterprise, we’ll take pride in helping you to generate leads online.
Trusted Digital Marketing Agency
GLO Google Reviews
With a proven track record of successes, we’ve worked with businesses and clients from a wide spectrum of industries and sectors on a national basis. Our services are comprehensive, our expertise is unrivalled, and our results speak for themselves – but don’t just take it from us. Discover what our clients have to say:
This is what a good employer looks like. If you value a positive working environment, want to learn at least a few new things every day, and want to immerse yourself in all the different facets of digital marketing (from PPC ads, to SEO, to website design and beyond) whilst earning qualifications, then this is your place. 10/10 would recommend, roll on the future!
After noticing a slow down of new leads despite spending quite a lot of money of Google Smart Ads we contacted John at GLO.
John was open and honest with us from the start and we tasked him with creating and maintaining an "expert google ad" with half the budget as our smart ads. Within days of John doing his thing we were inundated with new leads at a higher rate than ever before at half the daily cost.
John, you are some sort of mystical digital marketing guru. If there's customers out there for your product/service, John is the man the help them find you!
GLO is an amazing company to work for, offering a huge number of professional and educational opportunities across digital marketing, web design, and more. Their friendly, data-driven culture is ideal for those looking to combine their creative and analytical sides to produce genuine results. Highly recommended!
The guys at GLO ,designed a new web site for my business, it was excellent and looked great .Cant thank them enough .Would recommend .thanks .
Since moving our Google advertising to John and the team at GLO we have seen a month on month increase in sales and website traffic beyond what we thought would be possible. This combined with fantastic customer service, and a team who actually wanted to understand our business makes working with GLO one of the best decisions as a company we have ever made.
The first day I met John Parnell, I liked him and knew it was going to be him to make our website, I didn't even think about price or competition I just thought GLO feels right and I haven't been disappointed, They are amazing and I'm so happy they are part of my own business Journey.
I would recommend them in a heartbeat professional ,caring and very responsive to all ways of communication.
Thank You so much generate leads online ❤
John has done outstanding work for us. Being the sceptical sod I am I had him do a sample page to test the quality of works within a week his one obscure sample page was outperforming my homepage on google and winning me customers. Looking forward to working with you again soon!
Digital Marketing Agency
Data-driven, fully tailored, and lead focused, GLO’s unique mix of insight-led thinking and holistic technique keeps our digital marketing clients ahead of the crowd. We combine data science, technological ability, and creative flair to devise results-driven strategies and solutions for businesses across the UK. Whether you’re seeking an effective SEO campaign, PPC management, or a search optimised website, our fully tailored, holistic approach can help take your online presence to the next level.