About GLO
Meet the lead-driven digital marketers behind the online marketing agency named "Best Digital Marketing Agency in Suffolk 2020"
Best Digital Marketing Agency Google
Best Digital Marketing Agency Clutch
Best Digital Marketing Agency Facebook
We’re GLO, a full-service, lead-focused digital marketing agency. We combine data science, technical ability, and creative flair to devise results-driven strategies and solutions for businesses across the UK.

Whether you’re seeking an effective SEO campaign, PPC management, or a search optimised website, our fully tailored, holistic approach can help your digital portfolio perform beyond expectation.

GLO partners with your business, representing your brand in the best way possible and fueling the growth of your business online, so it can succeed offline.

Making an impact is about more than just having a good website design, our SEO experts also help you get found in search.
Marketing Agency Ipswich
Search Engine Marketing

Why Choose the GLO

Digital Marketing Agency

Think. Do. Deliver.

We’re a dynamic team composed of a powerful mix of expert search marketers, experienced content specialists, and professional web designers, combining knowledge and expertise to create results-focused, fully tailored solutions, including SEO strategy, web design, ad campaigning, email automation, content marketing, and social media management.

Ready to get started?

As a full-service digital marketing agency, we can deliver a complete solution for our clients. We bring together digital marketing specialists from all areas of the business on to projects so that you can take full advantage of the knowledge and experience that our team has.

We’re Lead
 Driven
We love
what we do
we deliver
 right on time
We Are
Certified
Online Marketing Agency Ipswich, Suffolk
PPC Marketing Company Suffolk
Best Start Up Business Suffolk Digital Marketing Agency 1
Facebook Marketing Agency Ipswich
Data Marketing Ipswich, Suffolk
Meet Our Digital Marketers
Say hello to our talented team members, a committed collection of digital marketing enthusiasts specialising in SEO, web design, web development and content marketing.
John Parnell GLO Generate Leads Online
John Parnell
Digital Director
Online Lead Generation Agency GLO Beth Craig Suffolk
Beth Craig
Head of Content
Rebecca Martin GLO Generate Leads Online
Rebecca Martin
Project Manager
Kelly West GLO Generate Leads Online
Kelly West
Head of Social
Emma Baker GLO Generate Leads Online
Emma Baker
Head of Design

They’re masters of our respective crafts and are fully committed to ongoing cross-department learning, training, and qualification, ensuring their knowledge evolves as quickly as the digital space in which they operate.

The GLO team work together seamlessly from the planning process to project review, with one primary objective – getting you more leads. They’ll go above and beyond in order to ensure your business achieves its objectives and stays ahead of the competition.

Join the team
We take pride in cultivating and nurturing some of the best digital marketing talents in the UK. Share our passion for strategic digital marketing? We’re always on the lookout for our next digital marketing degree apprentice. Send us your CV today.
Digital Marketing Experts

Digital Marketing
Frequently Asked Questions

How to advertise your start-up business?

Creating an effective advertising strategy for a startup business can be a challenging, but ultimately rewarding process if completed using best practices. Our digital marketing specialists suggest the following tips to those looking to get their startup’s online presence off the ground;
- Make the most of free or low-cost online tools to organise, create, and implement strategic solutions.
- Ensure all of your directory listings are consistent
- Work to optimise your Google My Business
- Ensure your website is designed with user experience in mind and fully optimised
- Create content based on your target audience’s search intent
- Build awareness of your brand using appropriate social media platforms

What are the types of digital marketing?

The term digital marketing spans over a huge number of strategies. GLO’s digital marketing offering includes;
- SEO - An acronym for Search Engine Optimisation, SEO is a popular practice, which involves the use of a number of techniques to improve the visibility and search results rankings of websites of all scope and scale
- Content Marketing - Content marketing is a hugely important segment of digital marketing, offering direct answers and relevant content to target users, allowing businesses to both connect with, and convert their users.
- PPC - PPC stands for pay-per-click - a popular model of online marketing allowing advertisers to upload ads across a number of formats.
- Web design - Web design is a process of creating a design for a website, heavily involving both aesthetics, and functionality involving extensive planning, conceptualisation, and content implementation across all pages of a website under construction.
- Email Marketing - Email automation programs generally provide the ability to deliver personalised time or action triggered emails to automatically segmented user groups at key points in the buyer journey, helping build a strong relationship between customer and brand, and encouraging conversion.

What is a digital marketing strategy?

A marketing strategy is a plan outlining all digital marketing activities to be undertaken to meet a set of achievable overarching business, or marketing-specific goals (there is often much overlap between the two). This strategy should take into consideration a number of factors, including business strengths and weaknesses, audience behaviour, competition, and business goals.

A digital marketing strategy may involve or combine a number of activities and techniques, including SEO, PPC, content marketing, email marketing and social media marketing - and may be subject to review depending on online conditions, algorithm changes, and the extent to which data is collected throughout campaign runs.

Why is digital marketing important for small businesses?

Digital marketing is a highly adaptable tool, suited to businesses of all size and scope. If applied correctly, a well-developed digital marketing strategy can be particularly effective for small businesses looking to establish, build, or grow their online presence.

Whilst paid marketing tools offer a quick way for small businesses to get their products and services in front of the right audience, organic marketing provides a long-term method for growth (with many free options such as social media posting) for those looking to develop their business’ digital profile.

For further advice on what type of digital marketing service would be suitable for your small business, get in touch with GLO. We’ll be happy to help develop and manage a strategy tailored to your needs.

What are the benefits of digital marketing?

Digital marketing is a highly effective method of reaching and converting potential leads online, with the benefits of;
- Improving online authority and search engine rankings
- Encouraging audience engagement
- Increasing web traffic and conversion rates
- Generating high-quality leads
- Increasing brand awareness and credibility

Looking to develop an effective digital marketing strategy but don’t know where to start? Get in touch with GLO.

What is the most effective digital marketing tool?

There are a wide number of digital marketing resources available online - each of which is built to help create, implement, or improve your campaign - generally including graphic creation resources, content and SEO aids, organisational tools, and data collection platforms. With the vast majority of tools available offering a free trial or low-cost tier, there are many opportunities for you to establish which works best for your business’ strategy and objectives. Our specialists personally recommend the following;

Google Analytics - free analytics service offering in-depth site tracking
Google Console - service offering performance monitoring for owned domains
Mailchimp - marketing platform specialising in email marketing management and automation
Asana - adaptable online organisational platform
SEMRush - an all-in-one tool for marketing insights
Yoast - SEO plugin for WordPress sites

Looking for a fully automated email marketing strategy delivered by professionals? Get in touch with GLO.

What does digital marketing mean?

Digital marketing is generally defined as the use of digital tools and platforms such as the internet, social media, search engines, and email to establish, build, and reach customer bases with the common intent of promoting products, services, or businesses as a whole. Having evolved extensively alongside the internet and technology, digital marketing is now a highly prevalent service and sector, including a number of activities such as search engine optimisation (SEO), search engine marketing (SEM), pay-per-click advertisement (PPC) conversion rate optimisation (CRO), content creation, email marketing automation, social media marketing, and web design and development.

A modern tool with the power to take business’ online presence from unknown to outperforming, digital marketing is not to be overlooked.

How does digital marketing work?

In simple terms, digital marketing works by integrating digital channels and digital marketing techniques such as Search Engine Optimisation (SEO), Social Media Marketing (SMM), Pay Per Click (PPC), Conversion Rate Optimisation (CRO), Marketing Automation, Email Marketing with the intent of meeting measurable, specific goals (often in line with overarching business goals). Your exact digital marketing strategy should be tailored to these goals - meaning some techniques may be more suitable for your campaign than others.

These techniques, when implemented effectively, should work to improve a number of aspects surrounding your business’ online presence, including driving traffic to your website, (with many able to target specific potential customers of particular value), generating high-quality leads, building online authority, establishing trust between business and customer, and building a brand.

Discover GLO’s digital marketing services here.

Why is a digital marketing strategy important?

A digital marketing strategy is a plan outlining all activities to be undertaken to meet a set of achievable overarching business, or marketing-specific goals (there is often much overlap between the two). This strategy should take into consideration a number of factors, including business strengths and weaknesses, audience behaviour, competition, and business goals.

This strategy may involve or combine a number of activities and techniques, including SEO, PPC, content marketing, email marketing and social media marketing - and may be subject to review depending on online conditions, algorithm changes, and the extent to which data is collected throughout campaign runs.

Without a digital marketing strategy in place, businesses can often lack a sense of direction regarding their digital marketing goals, or surrounding their current online performance. It is hugely important to integrate a solid plan tailored to the goals and objectives of your business in order to implement and maintain digital marketing campaigns at any level.

What are the elements of a digital marketing strategy?

There are three primary elements to take into consideration when developing a digital marketing strategy - target audience, marketing objectives, and tactics. Whilst working to tailor proven formulas to your business’ precise requirements and restrictions, our specialists take time to examine target audience behaviour, whilst establishing a strong understanding of your business’ strengths, weaknesses, opportunities, and threats, allowing for the creation and implementation of a perfectly suited strategy, built to generate leads and achieve your goal KPIs.

Typically, activities undertaken as part of a digital marketing strategy include (but are not limited to);
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Web design
- Content marketing
- Email marketing automation
- Social media marketing and management

GLO Generate Leads Online Clients

GENERATE LEADS ONLINE
GLO Clients

Our experts work as an extension of your business, combining elements from across the digital marketing sphere to create a genuinely effective mix. Whether you’re a Fortune 500 company or a startup enterprise, we’ll take pride in helping you to generate leads online.

Best Digital Marketing Company

Trusted Digital Marketing Agency
GLO Google Reviews

With a proven track record of successes, we’ve worked with businesses and clients from a wide spectrum of industries and sectors on a national basis. Our services are comprehensive, our expertise is unrivalled, and our results speak for themselves – but don’t just take it from us. Discover what our clients have to say:

I have had the pleasure of dealing with John Parnell of GLO. He has been more than helpful and has his communication throughout the work he provided for me was excellent. The final work he produced was exactly what I was looking for and I am happy to say I now have full confidence when providing me clients with professional looking Quotes/Invoices. 10/10 from start to finish Thanks again John and GLO!
Craig Crozier Avatar
Craig Crozier
24/01/2023
John has been our go to digital marketing professional for the last decade. I was completely naive to the world wide web but John explained it and how it could help my business in the long run in a way that I could understand. John is extremely talented at SEO, he has been my web design and helped me rank first in Google for 'Ipswich Plumber'. This has been a complete game changer for my business. I would recommend him to anyone looking for SEO, a web designer, Google Ads management and Facebook ads campaign management. Thanks again John
Philip Parnell Avatar
Philip Parnell
07/10/2022
Great service, very helpful and understanding of my specific requirements. Very happy with my Xero templates for my business.
David Martin Avatar
David Martin
07/09/2022
Great company to work with, get the job done and delivered a very slick web site.
Stewart Dennerley Avatar
Stewart Dennerley
31/08/2022
John, Rebecca and the rest of the team at GLO have been such a joy to work with through the whole process of building our Grade A website! Even at the very beginning the team knew exactly what we wanted to create and made the whole process a breath of fresh air. From our on boarding, design stages ,market research, SEO and finalisation we were in the loop with it all and given full control on the direction of the build. GLO have done an outstanding job of our website and all our extra marketing and we would highly recommend them to anyone looking for a new website. GLO has made a website that will truly help our business fly and live up to our name... PEGASUS! From all of us at Pegasus Doors, thanks!! Managing Director Toby Bursill
Toby Bursill Avatar
Toby Bursill
31/08/2022
GLO came highly recommended due to their expertise in SEO. They redesigned my website and improved our rankings significantly. They really know their game and I would certainly recommend them to others.
Adam Muldoon Avatar
Adam Muldoon
31/07/2022
I've collaborated on projects before, but the team at GLO were miles above the rest. The turn around time and professionalism coupled with the quality of work provided ensured the projects success. I would highly recommend!
Sean Seddon Avatar
Sean Seddon
31/07/2022
Outstanding service! John immediately dealt with everything that needed doing and sent me a report detailing the positive rankings. John is highly professional and kept in touch every step of the way. I highly recommend GLO. Thank you again John!
Deborah Potts Avatar
Deborah Potts
31/07/2022

Award-Winning
Digital Marketing Agency

Data-driven, fully tailored, and lead focused, GLO’s unique mix of insight-led thinking and holistic technique keeps our digital marketing clients ahead of the crowd. We combine data science, technological ability, and creative flair to devise results-driven strategies and solutions for businesses across the UK. Whether you’re seeking an effective SEO campaign, PPC management, or a search optimised website, our fully tailored, holistic approach can help take your online presence to the next level.

Full Service Marketing Suffolk

Top Digital Marketing Agency

As a leading UK digital marketing agency, with a unique focus on ROI and insights, GLO is the perfect choice for those looking to propel their business’ online presence to the next level. We’ll help improve every aspect of your online presence by creating a bespoke digital marketing strategy, built to meet each of your business’ individual requirements. From SEO to web design, our digital marketing services are designed to produce results beyond your most ambitious expectations.
GLO’s work across the digital marketing sphere is recognised in awards distributed on both a national and international basis. We’ve most recently been recognised as a top digital marketing agency for 2021 by Clutch – the world’s leading rating platform for digital agencies, covering services from web design to PPC.