Digital Marketing Agency

Creating an effective advertising strategy for a startup business can be a challenging, but ultimately rewarding process if completed using best practices. Our digital marketing specialists suggest the following tips to those looking to get their startup’s online presence off the ground;
- Make the most of free or low-cost online tools to organise, create, and implement strategic solutions.
- Ensure all of your directory listings are consistent
- Work to optimise your Google My Business
- Ensure your website is designed with user experience in mind and fully optimised
- Create content based on your target audience’s search intent
- Build awareness of your brand using appropriate social media platforms

The term digital marketing spans over a huge number of strategies. GLO’s digital marketing offering includes;
- SEO - An acronym for Search Engine Optimisation, SEO is a popular practice, which involves the use of a number of techniques to improve the visibility and search results rankings of websites of all scope and scale
- Content Marketing - Content marketing is a hugely important segment of digital marketing, offering direct answers and relevant content to target users, allowing businesses to both connect with, and convert their users.
- PPC - PPC stands for pay-per-click - a popular model of online marketing allowing advertisers to upload ads across a number of formats.
- Web design - Web design is a process of creating a design for a website, heavily involving both aesthetics, and functionality involving extensive planning, conceptualisation, and content implementation across all pages of a website under construction.
- Email Marketing - Email automation programs generally provide the ability to deliver personalised time or action triggered emails to automatically segmented user groups at key points in the buyer journey, helping build a strong relationship between customer and brand, and encouraging conversion.

A marketing strategy is a plan outlining all digital marketing activities to be undertaken to meet a set of achievable overarching business, or marketing-specific goals (there is often much overlap between the two). This strategy should take into consideration a number of factors, including business strengths and weaknesses, audience behaviour, competition, and business goals.

A digital marketing strategy may involve or combine a number of activities and techniques, including SEO, PPC, content marketing, email marketing and social media marketing - and may be subject to review depending on online conditions, algorithm changes, and the extent to which data is collected throughout campaign runs.

Digital marketing is a highly adaptable tool, suited to businesses of all size and scope. If applied correctly, a well-developed digital marketing strategy can be particularly effective for small businesses looking to establish, build, or grow their online presence.

Whilst paid marketing tools offer a quick way for small businesses to get their products and services in front of the right audience, organic marketing provides a long-term method for growth (with many free options such as social media posting) for those looking to develop their business’ digital profile.

For further advice on what type of digital marketing service would be suitable for your small business, get in touch with GLO. We’ll be happy to help develop and manage a strategy tailored to your needs.

Digital marketing is a highly effective method of reaching and converting potential leads online, with the benefits of;
- Improving online authority and search engine rankings
- Encouraging audience engagement
- Increasing web traffic and conversion rates
- Generating high-quality leads
- Increasing brand awareness and credibility

Looking to develop an effective digital marketing strategy but don’t know where to start? Get in touch with GLO.

There are a wide number of digital marketing resources available online - each of which is built to help create, implement, or improve your campaign - generally including graphic creation resources, content and SEO aids, organisational tools, and data collection platforms. With the vast majority of tools available offering a free trial or low-cost tier, there are many opportunities for you to establish which works best for your business’ strategy and objectives. Our specialists personally recommend the following;

Google Analytics - free analytics service offering in-depth site tracking
Google Console - service offering performance monitoring for owned domains
Mailchimp - marketing platform specialising in email marketing management and automation
Asana - adaptable online organisational platform
SEMRush - an all-in-one tool for marketing insights
Yoast - SEO plugin for WordPress sites

Looking for a fully automated email marketing strategy delivered by professionals? Get in touch with GLO.

Digital marketing is generally defined as the use of digital tools and platforms such as the internet, social media, search engines, and email to establish, build, and reach customer bases with the common intent of promoting products, services, or businesses as a whole. Having evolved extensively alongside the internet and technology, digital marketing is now a highly prevalent service and sector, including a number of activities such as search engine optimisation (SEO), search engine marketing (SEM), pay-per-click advertisement (PPC) conversion rate optimisation (CRO), content creation, email marketing automation, social media marketing, and web design and development.

A modern tool with the power to take business’ online presence from unknown to outperforming, digital marketing is not to be overlooked.

In simple terms, digital marketing works by integrating digital channels and digital marketing techniques such as Search Engine Optimisation (SEO), Social Media Marketing (SMM), Pay Per Click (PPC), Conversion Rate Optimisation (CRO), Marketing Automation, Email Marketing with the intent of meeting measurable, specific goals (often in line with overarching business goals). Your exact digital marketing strategy should be tailored to these goals - meaning some techniques may be more suitable for your campaign than others.

These techniques, when implemented effectively, should work to improve a number of aspects surrounding your business’ online presence, including driving traffic to your website, (with many able to target specific potential customers of particular value), generating high-quality leads, building online authority, establishing trust between business and customer, and building a brand.

Discover GLO’s digital marketing services here.

A digital marketing strategy is a plan outlining all activities to be undertaken to meet a set of achievable overarching business, or marketing-specific goals (there is often much overlap between the two). This strategy should take into consideration a number of factors, including business strengths and weaknesses, audience behaviour, competition, and business goals.

This strategy may involve or combine a number of activities and techniques, including SEO, PPC, content marketing, email marketing and social media marketing - and may be subject to review depending on online conditions, algorithm changes, and the extent to which data is collected throughout campaign runs.

Without a digital marketing strategy in place, businesses can often lack a sense of direction regarding their digital marketing goals, or surrounding their current online performance. It is hugely important to integrate a solid plan tailored to the goals and objectives of your business in order to implement and maintain digital marketing campaigns at any level.

There are three primary elements to take into consideration when developing a digital marketing strategy - target audience, marketing objectives, and tactics. Whilst working to tailor proven formulas to your business’ precise requirements and restrictions, our specialists take time to examine target audience behaviour, whilst establishing a strong understanding of your business’ strengths, weaknesses, opportunities, and threats, allowing for the creation and implementation of a perfectly suited strategy, built to generate leads and achieve your goal KPIs.

Typically, activities undertaken as part of a digital marketing strategy include (but are not limited to);
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Web design
- Content marketing
- Email marketing automation
- Social media marketing and management