< Paid Social Media Services
Award-Winning Social
Media Advertising Agency
Accelerate growth with GLO’s paid social media advertising and retargeting services.
< Paid Social Media Services
Accelerate growth with GLO’s paid social media advertising and retargeting services.
As a top social media advertising agency, GLO provides cost-effective paid social media advertising and retargeting services that help businesses and brands of all sizes boost awareness, conversions, and revenue. Unlock new audiences and acquire new customers with a targeted paid social media strategy that’s tailored to your online marketing budget and supports your wider business goals.
Promote your brand with engaging visual content, strategic targeting, and correct ad placement
Make sure your ads get seen by your ideal customer with advanced targeting strategies
Drive relevant traffic to your website or e-commerce store and boost online sales
Keep costs low and click-through rates high with ongoing ad optimisation that drives revenue
GLO’s social media advertising services ensure your brand, products, and services are put in front of the people who want to see them the most, helping you stand out in an increasingly crowded social landscape.
Whether you’re looking to attract new customers through paid social ads, or retarget and engage those who have already shown an interest in your offering, our social media advertising services ensure you’re seen by the right eyes, at the right time.
Equipped with a thorough understanding of targeted advertising across a variety of social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and more, our social media advertising experts have the technical and creative skills to help you cut through the noise and connect with your customers.
We’re confident in our ability to devise and implement effective social media advertising strategies for all types of businesses, providing cost-effective ad campaigns that engage, inform, and convert your target audience.
In short, we make social media advertising simple.
Promote your products and services on the biggest social platform in the world with an effective Facebook advertising strategy. Whether you’re looking to increase awareness, engagement, downloads, sign-ups, or sales, our Facebook advertising experts can create, launch, and manage tailored Facebook ad campaigns that micro-target specific audiences, quickly generate conversions, and maximise your advertising spend.
Boost audience growth with targeted Instagram ads. Our social media specialists leverage Instagram’s visual format to create engaging ad campaigns that attract new followers, increase engagement, and drive conversions. With over 1 billion active users worldwide, our Instagram advertising service offers incredible opportunities for businesses of all sizes and sectors.
Attract and convert a professional audience on the world’s largest business network with our LinkedIn advertising service. LinkedIn ads are the perfect solution for B2B companies, allowing you to reach industry experts and decision-makers with unparalleled business-related targeting. Whether you’re looking to boost brand awareness, establish profitable connections, or generate web traffic, GLO’s LinkedIn advertising experts can help.
TikTok is hugely popular with younger audiences and TikTok ads are an effective way to connect with this demographic. Our social media advertising specialists provide TikTok advertising campaigns on a case-by-case basis, taking advantage of versatile ad formats, hashtags, brand takeover ads, and more to build awareness, drive consumer advocacy, and boost brand authenticity.
Regain the business you’ve previously missed with GLO’s comprehensive, cross-platform retargeting service. A highly effective and popular marketing strategy across both B2B and B2C businesses, retargeting (or remarketing) uses data collection and analysis to reach and re-engage potential customers who have previously visited your website, increasing conversion rates and boosting ROI.
Our paid social media experts are here to help you devise and implement effective social media advertising campaigns – here’s how we do it.
The first step to successful social media advertising is getting to know you, your audience, and your offering. We’ll establish your goals, determine your budget, and identify customer personas to inform your new paid social media strategy.
With your audience, competitors, and marketing goals in mind, we’ll use our in-depth understanding of social media advertising and your industry to develop a paid social media strategy that helps you achieve your goals.
Guided by your new strategy, our social media advertising team will work with our in-house designers and copywriters to craft eye-catching visuals and compelling ad copy that bring your campaigns to life and generate interest and sales.
Our social media advertising services are designed to increase brand reach and drive business growth. Through sophisticated audience targeting and compelling content, we’ll help boost awareness, conversions, and revenue.
We’ll closely monitor your paid social media advertising campaign post-launch, making adjustments where necessary to keep cost-per-acquisition low and click-through rates high, ensuring maximum return on ad spend.
We don’t just promise results – we deliver them. We’ll provide you with insightful, digestible, and actionable reports focused on metrics that apply to your goals, and use this data to inform your social media advertising strategy moving forwards.
Make informed marketing decisions with data-driven website analysis.
Sign up to receive FREE monthly analytics reports detailing tangible metrics and their effect in terms of visibility, traffic, and revenue. Start making informed marketing decisions today!
As a leading social media advertising company with a focus on ROI, GLO provides innovative paid social media advertising services that drive measurable results.
We don’t like to boast, but since we’d love to work with you, we thought it worth mentioning our accreditations and awards.
We’ve been recognised as a top digital marketing agency by Clutch – the world’s leading rating platform for digital marketing agencies – and we’re also Google Partners.
Most recently, we’ve been named Start-Up Business of the Year at the Suffolk Business Awards – but our success as a lead generation, digital marketing, and SEO web design agency doesn’t end there. We’re also proud members of the EADT’s exclusive Future50 program and FSB Award finalists in their Digital Business of the Year category – with many more accolades to come!
Our bespoke, data-driven digital marketing and web design services are proven to drive traffic, maximise ROI, and generate sales and leads.
We don’t just claim to be great digital marketers – we have the accreditations and certifications to prove it! We’re a longstanding Google Partner, triple certified by some of the world’s leading online platforms, and proud Data & Marketing Association (DMA) members, positioning us firmly amongst the world’s top digital marketing specialists.
Our paid social media services have helped hundreds of clients like you to meet their business goals. Here’s what they have to say about us:
John & his team were extremely detailed and professional throughout our time working together. We had very tight deadlines which GLO were able to meet and turned our project around in a matter of weeks.
The team at GLO were very thorough right from our very first meeting to discuss the new website build and design. It was very important for us to showcase what we offer and the team have created a great flow on the website that gives a true insight into our offerings here at Orwell Fitness. We are thrilled with the finished product! Thank you GLO!
We worked with GLO to deliver a new website. Their help and guidance have been excellent, especially when we’ve made requests outside of the original brief. They’ve delivered a beautifully designed, well-written and responsive website that meets all our needs. I can always rely on them to quickly respond to any of my queries and I highly recommend them for their digital marketing and SEO expertise.
GLO is carrying out all of the SEO work for our business websites. GLO’s knowledge and passion for SEO are second to none and I can highly recommend their services. It’s great to have an agency looking after our SEO who is as passionate about promoting our businesses as we are. Keep up the good work.
The team at GLO – Generate Leads Online helped me achieve my dream website. GLO allowed me to focus on building my business whilst taking care of the digital marketing side. The result has been an intelligent website which is able to provide insight into my visitors, which will be crucial in deciding on marketing strategies. GLO helped me by creating a plan which allowed me to achieve milestones and budget accordingly. The team at GLO always came in within budget, and always well in advance of our agreed deadlines.
Their team of web designers and digital marketers didn’t disappoint. They’re professional, friendly and overall great people to deal with. Combining premium imagery with functional navigation and an integrated booking system resulted in the creation of a website truly reflective of our specialisms & quality of German car servicing. GLO has also helped us with our SEO, skyrocketing rankings to 1st place in Google for the majority of our targeted keywords and boosting search impressions & leads significantly.
The team at GLO have been such a joy to work with through the whole process of building our Grade A website! Even at the very beginning the team knew exactly what we wanted to create and made the whole process a breath of fresh air. From our onboarding, design stages, market research, SEO and finalisation we were in the loop with it all and given full control of the direction of the build. GLO has done an outstanding job on our website and all our extra marketing and we would highly recommend them.
The results of our engagement have been brilliant. So far, we’ve achieved 761 leads in total, which is absolutely staggering. Regarding our ROI, we’ve spent around £30,000 and gotten £300,000 worth of business in return. Work with GLO. The leads that they provide contribute to a third of my turnover, and the cost per sale is 12%, which is outstanding — it’s a no-brainer.
Contact us today to find out more about our award-winning social media advertising services.
First time working with a paid social media agency? Not sure which service you require?
Book a free 30-minute social media advertising consultation to find out how we can boost your online presence and help you generate leads online.
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Social media advertising can be a highly effective way of nurturing customer relationships and driving sales/conversions – offering a one-up on organic marketing techniques by way of guaranteed reach and improved audience segmentation/targeting/re-targeting abilities.
Essentially, paid social media advertising gives campaigns an extra boost. It can be highly cost-effective when correctly implemented and continually optimised, driving as much traffic to your page or website as possible within your budget. However, achieving this ideal balance of cost and effectiveness can be tricky for those unfamiliar with the technical ‘business’ sides of social platforms or otherwise spending their time running a company. That’s where social media advertising agencies come in. Typically offering bespoke campaigns aligned precisely with your business objectives and budget, these specialist organisations can work on your behalf to create and ensure both the success and cost-effectiveness of your social media advertising campaigns.
Suggested social media marketing budgets are normally determined by the strategy implemented and ratio of organic vs paid tactics used.
GLO’s paid social media advertising services are designed to manage cost in a manner most effective to your goals (though some social media platforms specify a minimum ad spend over which we have no control). Our specialists discuss your goals and budget with you, before suggesting an effective social media marketing strategy that’s tailored to your business requirements.
Advertising on social media can essentially be as cheap or as expensive as you’d like it to be – but, on the whole, is one of the most cost-effective marketing options out there, especially when compared to the price of more traditional tactics.
Put simply, most paid online advertising is based on an auction system – meaning that ad costs are both adjustable, and can vary according to a number of factors including current algorithms, the time of day, the type of content included in the ad, your chosen platform, and the audience targeted. In order to get the most bang for your buck, the GLO team recommend keeping a constant eye on your ads post-launch, altering bids where necessary to ensure costs stay low and click-through rates (CTRs) remain high. If you’d like to ensure that your ads are both cost-effective and successful, we highly recommend seeking the expert assistance of a digital marketing agency specialising in social media.
How exactly your social media advertising campaign will work depends largely on your platform of choice. There are quite literally hundreds of advertising options out there – from video advertisements on TikTok, to Facebook’s extensive business promotion tools.
Despite their vast differences in format, each of these networks shares a relatively similar process regarding guidelines, formatting (e.g. image sizes and text restrictions), call-to-action (CTA) elements, and generally possess a set of tools or software designed to assist in optimisation and targeting.
For example, Facebook ads allow marketers and business owners to target users according to segmenting factors such as location, demographic, and profile information. After selecting an audience and creating an ad, you’ll be able to set a daily or lifetime budget and bid either per click or per 1000 impressions.
Social media advertising is one of the most cost-effective, far-reaching forms of promotion available to businesses today. Its benefits are almost endless, but the primary ways our expert marketers have seen this powerful tool help businesses across the globe include:
Establishing and amplifying brand voice – Unlike organic marketing, social media advertising provides guaranteed reach to specific audiences. With most paid advertising platforms providing extensive targeting tools, investing in campaigns can help businesses reach the exact clients they seek – raising brand awareness and helping to build a strong identity.
Driving traffic and generating leads – The vast majority of social media advertising platforms provide the opportunity to link to a chosen webpage – either directly, through customised, bespoke booking options, or through call-to-action (CTA) buttons – helping businesses direct prospects to a particular destination.
Measuring interest – Most social media advertising platforms provide highly detailed insight into audiences and campaign effectiveness, meaning those utilising them can easily optimise their posts and develop a further understanding of their audiences’ behaviour in the process.
Cost-effective marketing – Cost-effectiveness is hugely important to businesses of all sizes – particularly when it comes to advertising campaigns. Where, across other formats, spending can easily be wasted, social media ads generally provide brilliant opportunities for fine-tuning through transparent data, innovative payment formats, and highly effective targeting.
Like most forms of advertising and marketing, social media advertising is only effective when done well – and this doesn’t mean making a nice graphic and calling it a day. Whilst the visual element of an ad or campaign is hugely important, there are a number of moving parts behind the scenes in the backend of platforms such as Facebook and Instagram that can contribute to effectiveness. In order to ensure your ads get seen and convert, you’ll need to develop a strong strategy, create on-brand visual content, target the correct audience, select the correct placement, keep a steady eye on your analytics, and optimise/adjust bids where necessary – amongst a whole list of other requirements. Once all the boxes are ticked, you should see huge results more budget-friendly than any traditional campaign.
If you don’t have the skill (or are too busy) to do this as a business owner, a social media advertising agency is the best way to go.
Social media marketing (in particular, paid advertising) is one of the most effective ways to reach your ideal client type quickly, effectively, and frequently – with platforms such as Facebook offering a whole plethora of tools designed to help business owners reach the billions of potential customers using them. Put simply, social media marketing genuinely works due to its huge user base and global reach potential, advanced advertising and analytical software, and brilliant cost-effectiveness. It generally allows even the smallest of businesses to set a completely customisable, manageable budget over a set period, launch an ad featuring bespoke visuals and content targeting a very specific audience, monitor the results of said ad in-depth, and alter their campaign according to the data they’re seeing.
As a social media advertising agency, we might seem completely biased when we say that it’s one of the best forms of marketing out there – but, like anything – it has its pros and cons. We’ve put together a short list of the things you’ll need to know before deciding to set up a campaign:
Pros
Cons
In order to help ensure the success of your campaign (and write off the time-consuming aspect of the cons), we highly recommend employing the assistance of a social media advertising agency! Experts like us can help you reap the long list of benefits that come with launching an ad campaign, whilst minimising the risks.
Social media marketing can be one of the most effective and cost-efficient forms of promotion for small businesses – particularly those on a budget! With a wide range of platforms available and business pages/profiles being relatively easy to set up, there’s no reason not to get started and give it a go!
Unlike some traditional forms of marketing, social media marketing (in the form of paid advertising) allows even the smallest of businesses to set a completely customisable, manageable budget over a set period, launch an ad featuring bespoke visuals and content targeting a very specific audience, monitor the results of said ad in-depth, and alter their campaign according to the data they’re seeing. Even in its most simple, free, and organic form, social media allows businesses to establish and amplify their brand voice – increasing general awareness and building a strong relationship with potential and existing customers.
Every business is different, which is why there’s no ‘best way’ to promote a business with social media – besides developing a bespoke profile or campaign that’s best suited to your business and customers. With this being said, some popular techniques and tricks include creating a visually engaging, on-brand profile, ensuring consistency across all platforms, posting and interacting with followers regularly, cross-promoting, tagging products on posts, utilising paid ads and the segmentation/targeting tools that come alongside them, and creating content valuable to share with potential customers.
