A social media marketing agency can wear many hats – that is – take on a huge number of roles across the digital marketing sphere.     

In general, agencies specialising in social media services work to develop and manage online campaigns across a variety of platforms – from traditional giants Facebook, Instagram, LinkedIn, and Twitter, to popular emerging platforms such as TikTok. Consisting primarily of dedicated specialists, their teams work to build a strong relationship between a brand and its customers, increasing engagement through the creation, posting, and scheduling of content, interaction with followers, and the management of account growth.

As a full-service social media marketing agency, GLO is proud to offer a comprehensive set of social media marketing services including social media management, advertising, reporting, and strategy, alongside platform-specific marketing campaign development and management. Looking to build your brand’s online presence in a meaningful way? Get in touch with GLO’s social media marketing specialists today.

Social media offers both brands and marketing professionals a near limitless creative canvas – meaning the number of social media marketing services available worldwide is huge (and growing)! Some of the most common offerings from social media marketing agencies (both channel-specific and comprehensive) include account creation, branding and management,  strategy planning, content creation, publishing, and reporting. Brands may opt for any of the above individual services, select a pre-determined package deal, or create their own bespoke plan by combining the best offerings for them. 

Here at GLO, we’re proud to offer a boldly brilliant set of fully optimised social media services. Whether you’re seeking social media management, advertising, reporting, or strategy over just one or a number of platforms, we’ve got you covered. Get in touch to learn more about how our social media marketing services can transform your brand’s online presence.

Whilst organic social media marketing uses free social media platforms to establish and build a brand’s online presence, its priced equivalent relies heavily on paid advertisements (PPC) and sponsored posts to achieve the same. This service is one of the most commonly used worldwide – helping companies and marketers alike target very specific segments with highly relevant information and take advantage of enhanced analysis tools. In short, this marketing tactic is one of the best ways to break through otherwise restrictive algorithms, ensuring your content gets in front of just the right eyes. 

Here at GLO, we believe that a holistic approach is always best. In most circumstances, we’ll work to combine elements of both organic and paid social strategies under one campaign in order to both reach and nurture an engaged audience of relevant followers.

Organic social media marketing refers to the process of using unpaid social media tools to build an online presence and engage with users. A brilliant option for those on a tighter budget or simply looking to stick to a paid-ad-free strategy, a typical organic social media plan simply requires the time, knowledge, and talent needed to create and post on-brand, engaging content. Of course, effective account management and follower engagement are always a plus.  

An organic social media marketing strategy’s success won’t necessarily be restricted by a lack of paid advertising and sponsorship. Whilst both paid and unpaid strategies often work best when used in conjunction, the latter can be a brilliant standalone option when implemented using a foundation of thoroughly researched data relating to audience demand, demographics, and engagement.

Social media marketing is nothing short of a booming service, with a growing number of dedicated sub-services offered by agencies across the globe. For this reason, it’s impossible to list every single one out there, but we’ve made a start by splitting them into some distinct categories. 

There are a number of ways to segment social media marketing – the most obvious and general of these being dividing by organic and paid. To further narrow down these categories, social media marketing may be divided by platform, including video sharing (YouTube, Facebook, Vimeo, TikTok), photo sharing (Instagram, Pinterest, Snapchat), social networking (Facebook, LinkedIn) and microblogging (Twitter, Tumblr, Quora), or by action (e.g. account creation, branding, and management, strategy and content creation, publishing, scheduling, or reporting). 

When deciding what type/s of social media marketing to include in your strategy, it’s important to ensure that your chosen platforms and techniques suit the behaviour and intent  of your target audience – after all, they’re at the heart of your success.

As Benjamin Franklin famously said, ‘by failing to prepare, you’re preparing to fail’. Though this historic figure definitely wasn’t referring to social media marketing when he penned this quote, we still think it aligns perfectly with our line of work – even hundreds of years later. 

In short, a social media strategy is your most vital preparation – a plan outlining both the details of your campaign and your objectives. These strategies typically tie in with your business’ objectives and take into consideration your target market audience segments, but can include any details you deem relevant to establishing or building upon your very own social media empire. 

When creating an effective social media marketing strategy, our specialists combine data science with platform expertise to conduct in-depth research surrounding the behaviour of your target audience, the presence of your competitors across social media, and your business itself, before working to establish specific, relevant, and attainable goals.

Want to find out more about how we could develop a standout social media strategy on your behalf? Get in touch today! 

Social media, when used to its full potential, is an incredibly powerful tool – not just for individuals, but also for brands. It provides the perfect platform upon which companies of all shapes and sizes can establish, build, and amplify their brand voice, reaching users across the world with relevant, engagement-boosting, and loyalty-increasing content. Though it may seem like the only tangible metrics a popular online account can bring to a brand are likes and comments, social media is a truly burgeoning lead-gen and sales tool, driving both first-time and repeat purchases/conversions through relationship marketing, brand awareness, and targeted promotion. Many social media platforms, including Facebook and Instagram, now offer ‘buy’ buttons and direct selling options, increasing direct, immediate conversion rates.

Social media can be a brilliant tool for lead generation – but what exactly is lead gen? In the context of social media, this phrase refers to a number of activities undertaken with the intent of creating leads – or explicit lines of contact with potential customers – including (but not limited to) the promotion of lead magnets such as papers and free tools, the development and management of targeted ads, social listening, and the launch of remarketing campaigns.

All of the above tactics should contribute data to a list of prospective customers ready for further interaction or communication.

As our name suggests, GLO specialises in lead generation. If you’re looking to optimise your social media strategy for lead generation but aren’t sure where to start, get in touch with our specialists for further guidance, or to discuss your wider digital marketing ambitions.

As with many digital marketing related questions, the answer to what your exact social media marketing budget should be is ‘it depends’, particularly when it comes to agency costs – after all, everyone’s rates are different. You’ll need to take into consideration what exactly you’d like to achieve with your campaign, which services you’d like to utilise (e.g. paid vs unpaid, multi-channel vs single platform), and what calibre of agency you’d like to work with – amongst a whole list of other points to confirm – before settling on a budget and reaching out to agencies. 

GLO’s social media marketing services are designed to ensure that your budget is used in the most effective way possible. Whether you’re looking for a cost-savvy, fully optimised paid ads campaign or a global multi-channel effort, our specialists will use your budget to the best of their abilities, discussing your goals and limits in detail before working to develop and implement an effective social media marketing strategy that’s tailored to your business requirements.

For many, social media marketing is most often more than ‘worth it’, proving an invaluable tool for those looking to build, establish, or maintain their business’ online presence. 

Social media offers both organic and paid marketing formats to suit products, businesses, and services of all types, with many platforms offering facilities for advanced targeting, ensuring that your business is seen by just the right people at just the right time. With the average person spending over 2 hours on social media every day, apps and websites such as Facebook, LinkedIn, Instagram, Youtube, and Pinterest offer unmissable opportunities to build relationships between your customers and brand. 

That said, when contemplating investing in a social media marketing strategy, you should always consider your audience’s behaviour, intent, and used platforms. In the case of some businesses, platforms such as LinkedIn may prove more fruitful than Instagram and TikTok. 

Looking to devise an effective social media marketing strategy, but don’t know where to start? Get in touch with GLO’s experts today.