PPC & Google Ads Management Services
Top Performance Max Ad Agency
Turn every Google channel into a growth engine with expertly managed Performance Max campaigns from GLO.
PPC & Google Ads Management Services
Turn every Google channel into a growth engine with expertly managed Performance Max campaigns from GLO.
As a leading Performance Max agency, we turn fragmented PPC into data-driven campaigns that deliver measurable growth. We combine campaign automation and stand-out creatives to reach, convert, and retain your most valuable customers.
Reach users across Search, Shopping, YouTube, Display, Discover, and Gmail – all from a single, intelligent Performance Max setup. We structure asset groups to capture high-intent audiences at every stage of the funnel.
Our Performance Max ads use goal-based bidding, custom labels, and clean conversion data to maximise ROAS and scale-up campaigns.
From product feeds to video assets, we create and test visuals, headlines, and CTAs to fully engage your audience across every Google surface.
Our team refines audience signals, asset performance, and budgets, transforming Performance Max campaigns into compounding growth systems.
Our Performance Max ads use goal-based bidding, custom labels, and clean conversion data to maximise ROAS and scale-up campaigns.
From product feeds to video assets, we create and test visuals, headlines, and CTAs to fully engage your audience across every Google surface.
Our team refines audience signals, asset performance, and budgets, transforming Performance Max campaigns into compounding growth systems.
Performance Max is Google’s most powerful AI campaign. Our Performance Max specialists combine machine learning with human insight to deliver the best of both worlds: automation that scales, control that protects your return on investment.
We ensure your Performance Max campaigns are fed with high-quality data, structured audience signals, and conversion events that align with real revenue – not vanity metrics. From feed optimisation to A/B-tested creatives, we continuously refine your inputs so Google’s AI performs better, faster.
At GLO, we monitor placement quality, manage budget allocation, and track conversions. You’ll see how every pound spent drives engagement and sales across your funnel.
Whether your goal is to acquire new customers, boost repeat purchases, or expand market share, GLO’s Performance Max ads management makes it happen.
We design a performance max strategy built for scale, using product tiers, audiences, and margin segmentation.
We clean and improve your product feed, fix data issues, and add smart labels so your Performance Max ads focus on the products that drive the most profit.
We create and test custom audiences so Google’s AI can find and target your ideal customers right from the start.
Our designers and copywriters create videos, images, and ad copy that engage users across every Google channel.
We set up GA4, Tag Manager, and enhanced conversions so every lead or sale is tracked accurately and tied back to the right campaign.
We use smart bidding strategies based on your goals and keep adjusting them to get the best results while controlling costs.
You’ll get bi-weekly reports that show clear performance metrics, assisted conversions, and return on investment progress.
We analyse your landing pages to ensure they’re fast, relevant, and conversion-ready. Every detail is tuned to help your Performance Max traffic convert at a higher rate.
We connect your Performance Max campaigns with SEO, Display, and Paid Social strategies for maximum impact. This helps Google’s AI learn faster, improve targeting, and deliver more consistent results across channels.
Our designers and copywriters create videos, images, and ad copy that engage users across every Google channel.
We set up GA4, Tag Manager, and enhanced conversions so every lead or sale is tracked accurately and tied back to the right campaign.
You’ll get bi-weekly reports that show clear performance metrics, assisted conversions, and return on investment progress.
We analyse your landing pages to ensure they’re fast, relevant, and conversion-ready. Every detail is tuned to help your Performance Max traffic convert at a higher rate.
We learn your goals, product priorities, and sales cycle, then audit your existing Google Ads and data setup to find opportunities and risks.
We design a campaign framework that aligns with your business model, margins, and target audiences, mapping every signal, asset group, and budget cap.
Our team configures feeds and conversion tracking to ensure your Performance Max campaigns are data-ready from day one.
We create engaging images, text, and videos, launch your campaigns in stages, and double-check that all tracking works perfectly.
Daily reviews identify underperforming assets, wasted spend, and new keyword or audience opportunities. We constantly refine to boost your return on ad spend.
Once stable, we expand winning segments, add new markets or categories, and integrate Performance Max insights into your Search and Social strategy.
You’ll receive transparent updates and strategic recommendations every two weeks, with ongoing adjustments aligned to your growth milestones.
Make informed marketing decisions with data-driven website analysis.
Sign up to receive FREE monthly analytics reports detailing tangible metrics and their effect in terms of visibility, traffic, and revenue. Start making informed marketing decisions today!
Certified Google Specialists
Our in-house team holds advanced Google Ads and Measurement certifications, specialising in Performance Max campaign management.
We don’t like to boast, but since we’d love to work with you, we thought it worth mentioning our accreditations and awards.
Recognised as one of the UK’s top digital marketing agencies by Clutch – the world’s leading rating platform for web design and digital marketing agencies – we’re proud to hold the titles of Top UK Web Design Company, Top Google Ads Agency, Top Facebook Ads Agency, Top Lead Generation Agency, and Top Full-Service Digital Agency.
As certified HubSpot Solutions Partners, as well as Meta and Google Partners, we’re proven experts in delivering ad campaigns and digital strategies that deliver real results for our clients.
Most recently, we’ve been finalists at the UK Search Awards and the DevelopHer Awards, and winners at the East Anglian Daily Times Business Awards. We’re also honoured to be part of the EADT’s exclusive Future50 program and FSB Awards finalists in their Digital Business of the Year category – with many more accolades to come!
Our bespoke, data-driven digital marketing and web design services are proven to drive traffic, maximise ROI, and generate sales and leads.
We don’t just claim to be great digital marketers – we have the accreditations and certifications to prove it! We’re a longstanding Google Partner, triple certified by some of the world’s leading online platforms, and proud Data & Marketing Association (DMA) members, positioning us firmly amongst the world’s top digital marketing specialists.
Our Google Ads services have helped hundreds of clients like you to meet their business goals. Here’s what they have to say about us:
We’ve had a fantastic experience working with GLO, and I cannot recommend them enough. They built a great website for us and have helped generate leads through Google Ads and SEO. Their support and expertise have made a real difference, and we’ve seen excellent results in a short time. A HUGE thank you to Abbie, Rebecca, John and the team! I highly recommend them to anyone looking to improve their online presence!
11/04/2025
Very happy with GLO. Excellent team! They always deliver on time and very reactive! Looking forward to keep this partnership going!
The team at GLO were very thorough right from our very first meeting to discuss the new website build and design. It was very important for us to showcase what we offer and the team have created a great flow on the website that gives a true insight into our offerings here at Orwell Fitness. We are thrilled with the finished product! Thank you GLO!
We’ve had a fantastic experience working with GLO and I cannot recommend them enough. They built a great website for us and have helped generate leads through Google Ads and SEO. Their support and expertise have made a real difference, and we’ve seen excellent results in a short time. A HUGE thank you to Abbie, Rebecca, John and the team! I highly recommend them to anyone looking to improve their online presence!
GLO is carrying out all of the SEO work for our business websites. GLO’s knowledge and passion for SEO are second to none and I can highly recommend their services. It’s great to have an agency looking after our SEO who is as passionate about promoting our businesses as we are. Keep up the good work.
The team at GLO – Generate Leads Online helped me achieve my dream website. GLO allowed me to focus on building my business whilst taking care of the digital marketing side. The result has been an intelligent website which is able to provide insight into my visitors, which will be crucial in deciding on marketing strategies. GLO helped me by creating a plan which allowed me to achieve milestones and budget accordingly. The team at GLO always came in within budget, and always well in advance of our agreed deadlines.
Contact GLO – Generate Leads Online today to discuss your Google Ads strategy and business goals.
Our free brand strategy session is a valuable opportunity to gain expert insights and chart a course for Google Ads success – at no cost to you. Post-session, we’ll provide you with a free, customised document; your blueprint for growth. Inside, you’ll find:
Performance Max is Google’s all-in-one, AI-powered campaign type that runs across every Google channel, including Search, Shopping, YouTube, Display, Discover, and Gmail.
Instead of creating multiple campaigns for each placement, a Performance Max campaign brings them all together in one place. It uses Google’s machine learning to find your best audiences, match them with your best creative assets, and deliver ads that are more likely to convert.
With help from a Performance Max agency like GLO, businesses can use this campaign type to maximise their reach and return on ad spend (ROAS).
By feeding the algorithm with high-quality data, optimised product feeds, and strong creatives, you’ll train Google’s system to work smarter over time. The result is more sales, better leads, and less wasted budget.
Performance Max ads are designed to help you get the most out of Google’s automation while keeping results measurable. It’s the perfect choice if you want to scale quickly, reach new customers across multiple channels, and simplify your Google Ads management into one efficient, performance-driven campaign. Get in touch with the GLO team today to find out how a performance max campaign could work for you.
Performance Max and Search campaigns both drive results, but they work differently. A Google Search campaign targets users who are actively typing specific keywords into Google, making it perfect for high-intent leads.
A Performance Max campaign uses automation to show your ads across all Google channels, reaching both new and returning customers through multiple touchpoints.
While Search ads capture demand, Performance Max ads create it. They combine data, creative, and targeting to help brands appear where customers spend their time, not just when they’re searching. With the right setup from a Performance Max agency like GLO, the two can work together in harmony.
For example, Performance Max can boost visibility and assist conversions from Search, while Search ensures your brand stays visible for specific, high-value queries. When managed correctly, combining the two creates a balanced strategy: Search captures the immediate interest, and Performance Max campaigns expand reach, remarket, and grow awareness.
The best results come when both are aligned to the same goals, tracking, and conversion data. At GLO, our experts understand how to run performance max and Google search ads. Get in touch to find out more about our Google Ads services.
Yes, performance max campaigns are powered by Google’s advanced AI. It can handle the complex parts of campaign management, using your goals, audience signals, and creative assets to make real-time decisions that boost overall performance.
When you launch Performance Max ads, Google’s AI tests thousands of combinations of images, videos, and headlines to learn which ones perform best.
It also analyses user behaviour, device type, time of day, and search intent to deliver your ad to the right person, in the right place, at the right time.
Working with a certified Performance Max agency like GLO ensures that your campaign gets the best possible start. We feed Google’s AI with high-quality data, strong creatives, and tracking to help it learn faster and perform better. The more precise your data and goals, the smarter your campaign becomes.
Performance Max Google Ads use AI to automate bidding, targeting, and creative delivery – helping you achieve consistent, measurable growth without the guesswork. But AI tools are only powerful when wielded by an expert. Our team at GLO understand the intricacies of performance max, and can.
Investing in Performance Max campaigns means unlocking the full potential of Google’s advertising ecosystem. Instead of running multiple campaigns for Search, Display, YouTube, and Shopping, you can reach all those channels with one AI-powered system.
Performance Max gives you smarter automation, broader reach, and measurable results. It automatically finds new audiences, optimises bids for better ROI, and shows your best-performing creative to the people most likely to buy. For businesses looking to scale, it’s one of the most powerful tools available.
At GLO, our Performance Max agency specialists go beyond simple setup. We optimise your product feeds, build compelling creatives, and manage performance daily to ensure your campaign stays profitable. Our approach focuses on improving return on ad spend, lowering cost per action, and using clear reporting to prove every result.
Performance Max ads help your brand reach more people, drive more conversions, and grow faster – all while saving time and budget. It’s the smartest way to make your Google Ads work harder and deliver long-term results.
Get in touch with our team at GLO to find out more about our performance max campaign services.
To run a well-thought-out Performance Max campaign, you need four key elements: quality creative, clean data, clear goals, and accurate tracking.
First, gather your creative assets. This includes images, videos, headlines, and ad copy. The better and more creative your assets are, the faster Google’s AI can learn which combinations convert best.
Make sure your data and tracking are set up correctly through GA4 and Tag Manager. This ensures your Performance Max ads record every lead or sale accurately and optimise towards the right actions.
Then define your conversion goals and audience signals. Tell Google who your ideal customers are using first-party data (email lists, past buyers) and in-market segments.
A Performance Max agency like GLO handles all of this for you, from setup to optimisation, ensuring your campaigns launch smoothly and scale quickly. With the right structure, your Performance Max Google Ads will deliver consistent, measurable results across every Google channel.
Get in contact with GLO to find out more about how our performance max management specialists can help you.
