No two digital marketing job descriptions are the same. The exact specifications of your role will depend on both your employer and your role – after all, digital marketing is a coverall term for a number of specialisms including (but by no means limited to) SEO, content marketing, copywriting, web design, CRO, email marketing, social media management, PPC, lead generation, and more! Depending on which of the above you focus on, your working day could include analysing campaign performances, setting ad budgets, performing keyword research, creating website content, scouting socials, creating graphics, or meeting with clients.
With so many options, you’re bound to find a position suited to your precise skillset and preferences. If you’re looking to break into the industry and don’t yet know where your talents lie, why not try an apprenticeship?