Online content now plays a much bigger role in the consumer journey than it did a few years ago – meaning the phrase ‘content is king’ is now truer than ever before! With the internet fast becoming the top source of information for buyers across the globe and the main avenue for marketers looking to advertise their products, content marketing has taken centre stage. But how exactly can you generate leads online with content marketing?
In general, all forms of content marketing aim to generate leads by providing genuine value to prospective customers – delivering relevant, informative content designed to attract, satisfy, and convert. This content can take hundreds of forms including (but in no way limited to) ‘lead bait’ from free ebooks to downloadable documents, and informative content such as blog posts, podcasts, and videos – pushing browsers through the sales funnel and convincing them (over time) to take desired actions such as signing up for a newsletter or making a purchase.
Content that succeeds in generating leads often places the needs and desires of its audience above traditional sales methods, opting to build value, trust, and authority over time by providing audiences with the information they seek.
GLO’s innovative, data-driven approach to content marketing is proven to attract and convert leads for your business – schedule a free consultation to learn more about our unique, award-winning formula for success.